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Consumer Decision Making and Altered States of Consciousness: A Study of Dualities

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  • McDonald, William J.

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  • McDonald, William J., 1998. "Consumer Decision Making and Altered States of Consciousness: A Study of Dualities," Journal of Business Research, Elsevier, vol. 42(3), pages 287-294, July.
  • Handle: RePEc:eee:jbrese:v:42:y:1998:i:3:p:287-294
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    References listed on IDEAS

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    1. Hirschman, Elizabeth C., 1985. "Dual consciousness and altered states: Implications for consumer research," Journal of Business Research, Elsevier, vol. 13(3), pages 223-234, June.
    2. Westbrook, Robert A & Oliver, Richard L, 1991. " The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 84-91, June.
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    Cited by:

    1. Fennis, Bob M. & Wiebenga, Jacob H., 2017. "Me, myself, and Ikea: Qualifying generic self-referencing effects in brand judgment," Journal of Business Research, Elsevier, vol. 72(C), pages 69-79.
    2. Granot, Elad & Greene, Henry & Brashear, Thomas G., 2010. "Female consumers: Decision-making in brand-driven retail," Journal of Business Research, Elsevier, vol. 63(8), pages 801-808, August.
    3. Knewtson, Heather S. & Sias, Richard W., 2010. "Why Susie owns Starbucks: The name letter effect in security selection," Journal of Business Research, Elsevier, vol. 63(12), pages 1324-1327, December.

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