Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
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- O'Neill, Michael F. & Hawkins, Del I., 1980. "Managerial bias in anticipated images of competing shopping areas," Journal of Business Research, Elsevier, vol. 8(4), pages 419-428, December.
- Stern, Bruce L & Bush, Ronald F & Hair, Joseph F, Jr, 1977. "The Self-Image/Store Image Matching Process: An Empirical Test," The Journal of Business, University of Chicago Press, vol. 50(1), pages 63-69, January.
- Darden, William R. & Babin, Barry J., 1994. "Exploring the concept of affective quality: Expanding the concept of retail personality," Journal of Business Research, Elsevier, vol. 29(2), pages 101-109, February.
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