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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action


  • Samli, A. Coskun
  • Kelly, J. Patrick
  • Hunt, H. Keith


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Suggested Citation

  • Samli, A. Coskun & Kelly, J. Patrick & Hunt, H. Keith, 1998. "Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action," Journal of Business Research, Elsevier, vol. 43(1), pages 27-38, September.
  • Handle: RePEc:eee:jbrese:v:43:y:1998:i:1:p:27-38

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    References listed on IDEAS

    1. Darden, William R. & Babin, Barry J., 1994. "Exploring the concept of affective quality: Expanding the concept of retail personality," Journal of Business Research, Elsevier, vol. 29(2), pages 101-109, February.
    2. O'Neill, Michael F. & Hawkins, Del I., 1980. "Managerial bias in anticipated images of competing shopping areas," Journal of Business Research, Elsevier, vol. 8(4), pages 419-428, December.
    3. Stern, Bruce L & Bush, Ronald F & Hair, Joseph F, Jr, 1977. "The Self-Image/Store Image Matching Process: An Empirical Test," The Journal of Business, University of Chicago Press, vol. 50(1), pages 63-69, January.
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    Cited by:

    1. Broekhuizen, Thijs L.J. & Jager, Wander, 2004. "A conceptual model of channel choice: measuring online and offline shopping value perceptions," Research Report 04F04, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    2. B├Ęzes, Christophe, 2014. "Definition and psychometric validation of a measurement index common to website and store images," Journal of Business Research, Elsevier, vol. 67(12), pages 2559-2578.
    3. repec:dgr:rugsom:04f04 is not listed on IDEAS
    4. Verhagen, Tibert & Dolen, Willemijn van, 2007. "Explaining Online Purchase Intentions: A Multi-Channel Store Image Perspective," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    5. Mitchell, V. -W., 2001. "Re-conceptualizing consumer store image processing using perceived risk," Journal of Business Research, Elsevier, vol. 54(2), pages 167-172, November.
    6. Ling-Zhong Lin & Tsuen-Ho Hsu, 2012. "A modular fuzzy inference system approach in integrating qualitative and quantitative analysis of store image," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(6), pages 1847-1864, October.

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