Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
No abstract is available for this item.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- O'Neill, Michael F. & Hawkins, Del I., 1980. "Managerial bias in anticipated images of competing shopping areas," Journal of Business Research, Elsevier, vol. 8(4), pages 419-428, December.
- Stern, Bruce L & Bush, Ronald F & Hair, Joseph F, Jr, 1977. "The Self-Image/Store Image Matching Process: An Empirical Test," The Journal of Business, University of Chicago Press, vol. 50(1), pages 63-69, January.
- Darden, William R. & Babin, Barry J., 1994. "Exploring the concept of affective quality: Expanding the concept of retail personality," Journal of Business Research, Elsevier, vol. 29(2), pages 101-109, February.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:43:y:1998:i:1:p:27-38. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.