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Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems

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  • Fortin, David R.
  • Greenlee, Timothy B.

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  • Fortin, David R. & Greenlee, Timothy B., 1998. "Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems," Journal of Business Research, Elsevier, vol. 41(3), pages 205-214, March.
    • Handle: RePEc:eee:jbrese:v:41:y:1998:i:3:p:205-214
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    References listed on IDEAS

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    1. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    2. Johnson, Michael D, 1984. "Consumer Choice Strategies for Comparing Noncomparable Alternatives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 741-753, December.
    3. Harold J. Leavitt, 1954. "A Note on Some Experimental Findings About the Meanings of Price," The Journal of Business, University of Chicago Press, vol. 27, pages 205-205.
    4. Johnson, Michael D, 1988. "Comparability and Hierarchical Processing in Multialternative Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 303-314, December.
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