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Comparability and Hierarchical Processing in Multialternative Choice

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  • Johnson, Michael D

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  • Johnson, Michael D, 1988. "Comparability and Hierarchical Processing in Multialternative Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 303-314, December.
    • Handle: RePEc:oup:jconrs:v:15:y:1988:i:3:p:303-14
    DOI: 10.1086/209168
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    Cited by:

    1. Bagozzi, Richard P. & Yi, Youjae & Nassen, Kent D., 1998. "Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 393-421, November.
    2. Lavoie, Marc, 2004. "Post Keynesian consumer theory: Potential synergies with consumer research and economic psychology," Journal of Economic Psychology, Elsevier, vol. 25(5), pages 639-649, October.
    3. Fortin, David R. & Greenlee, Timothy B., 1998. "Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems," Journal of Business Research, Elsevier, vol. 41(3), pages 205-214, March.
    4. Kunter Gunasti & Berna Devezer, 2016. "How competitor brand names affect within-brand choices," Marketing Letters, Springer, vol. 27(4), pages 715-727, December.
    5. Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S., 1995. "The price-choice relationship: A contingent processing approach," Journal of Business Research, Elsevier, vol. 33(3), pages 207-218, July.
    6. Zachary G. Arens & Rebecca W. Hamilton, 2016. "Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(3), pages 448-459.
    7. Anne Bowers, 2015. "Relative Comparison and Category Membership: The Case of Equity Analysts," Organization Science, INFORMS, vol. 26(2), pages 571-583, April.

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