IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v37y1996i3p173-181.html

Rising from the ashes of advertising

Author

Listed:
  • Rust, Roland T.
  • Varki, Sajeev

Abstract

No abstract is available for this item.

Suggested Citation

  • Rust, Roland T. & Varki, Sajeev, 1996. "Rising from the ashes of advertising," Journal of Business Research, Elsevier, vol. 37(3), pages 173-181, November.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:173-181
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148-2963(96)00067-7
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Simon, Herbert A, 1979. "Rational Decision Making in Business Organizations," American Economic Review, American Economic Association, vol. 69(4), pages 493-513, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cauberghe, Verolien & De Pelsmacker, Patrick & Janssens, Wim, 2010. "Simultaneous exposure to a program and advertising content in an interactive context: Perceptual and semantic interference and reinforcement," Journal of Business Research, Elsevier, vol. 63(9-10), pages 972-978, September.
    2. de Vos, Wout & Borm, Peter & Hamers, Herbert, 2025. "A Game of Influence on Opinion Formation - Precision Targeting in the Modern Information Space," Other publications TiSEM b21371ea-a12a-4e8d-8b21-f, Tilburg University, School of Economics and Management.
    3. de Vos, Wout & Borm, Peter & Hamers, Herbert, 2025. "A Game of Influence on Opinion Formation - Precision Targeting in the Modern Information Space," Discussion Paper 2025-005, Tilburg University, Center for Economic Research.
    4. V. Kumar & Ashutosh Dixit & Rajshekar (Raj) G. Javalgi & Mayukh Dass, 2016. "Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 24-45, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francisco B. Galarza & Gabriella Wong, 2017. "The Impact of Price Information on Consumer Behavior: An Experiment," Working Papers 106, Peruvian Economic Association.
    2. Castro, Luciano de & Galvao, Antonio F. & Kim, Jeong Yeol & Montes-Rojas, Gabriel & Olmo, Jose, 2022. "Experiments on portfolio selection: A comparison between quantile preferences and expected utility decision models," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 97(C).
    3. Gilbert-Saad, Antoine & Siedlok, Frank & McNaughton, Rod B., 2018. "Decision and design heuristics in the context of entrepreneurial uncertainties," Journal of Business Venturing Insights, Elsevier, vol. 9(C), pages 75-80.
    4. Pelikan, Pavel, 2006. "Markets vs. Government when Rationality Is Unequally Bounded: Some Consequences of Cognitive Inequalities for Theory and Policy," Ratio Working Papers 85, The Ratio Institute, revised 03 Sep 2006.
    5. Elisabeth Sinnewe & Troy Yao & Mahbub Zaman, 2021. "Informing or obfuscating stakeholders: Integrated reporting and the information environment," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 3893-3906, December.
    6. Josip Kotlar & Philipp Sieger, 2019. "Bounded Rationality and Bounded Reliability: A Study of Nonfamily Managers’ Entrepreneurial Behavior in Family Firms," Entrepreneurship Theory and Practice, , vol. 43(2), pages 251-273, March.
    7. DeCanio, Stephen J. & Watkins, William E., 1998. "Information processing and organizational structure," Journal of Economic Behavior & Organization, Elsevier, vol. 36(3), pages 275-294, August.
    8. Susumu Cato, 2014. "Menu Dependence and Group Decision Making," Group Decision and Negotiation, Springer, vol. 23(3), pages 561-577, May.
    9. Petroni Angelo Maria, 1991. "L'Individualisme Methodologique," Journal des Economistes et des Etudes Humaines, De Gruyter, vol. 2(1), pages 25-62, March.
    10. Nicolai J. Foss, 2010. "Bounded Rationality and Organizational Economics," Chapters, in: Peter G. Klein & Michael E. Sykuta (ed.), The Elgar Companion to Transaction Cost Economics, chapter 14, Edward Elgar Publishing.
    11. Ichiishi, Tatsuro, 1985. "Management versus ownership, II," European Economic Review, Elsevier, vol. 27(2), pages 115-138, March.
    12. Hugo Benítez-Silva & Debra Dwyer & Wayne-Roy Gayle & Thomas Muench, 2008. "Expectations in micro data: rationality revisited," Empirical Economics, Springer, vol. 34(2), pages 381-416, March.
    13. Markus Reitzig & Boris Maciejovsky, 2015. "Corporate hierarchy and vertical information flow inside the firm—a behavioral view," Strategic Management Journal, Wiley Blackwell, vol. 36(13), pages 1979-1999, December.
    14. Gershberg, Alec Ian, 1999. "Fostering Effective Parental Participation in Education: Lessons from a Comparison of Reform Processes in Nicaragua and Mexico," World Development, Elsevier, vol. 27(4), pages 753-771, April.
    15. Nathan Berg & Yuki Watanabe, 2020. "Conservation of behavioral diversity: on nudging, paternalism-induced monoculture, and the social value of heterogeneous beliefs and behavior," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 19(1), pages 103-120, June.
    16. Hunt, Shelby D., 1997. "Resource-advantage theory and the wealth of nations: Developing the socio-economic research tradition," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 26(4), pages 335-357.
    17. Schilirò, Daniele & Graziano, Mario, 2011. "Scelte e razionalità nei modelli economici: un'analisi multidisciplinare [Choices and rationality in economic models: a multidisciplinary analysis]," MPRA Paper 31910, University Library of Munich, Germany.
    18. Mostafa Rezaei & Ivor Cribben & Michele Samorani, 2021. "A clustering-based feature selection method for automatically generated relational attributes," Annals of Operations Research, Springer, vol. 303(1), pages 233-263, August.
    19. Martin Esch & Benedikt Schnellbächer & Andreas Wald, 2019. "Does integrated reporting information influence internal decision making? An experimental study of investment behavior," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 599-610, May.
    20. Camille Guirou, 2016. "La carte cognitive négociée : un outil efficace d'aide à la décision publique locale ?," Post-Print halshs-01405236, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:37:y:1996:i:3:p:173-181. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.