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Publications

by members of

Facultatea de Management-Marketing
Universitatea Româno-Americană
Bucureşti, Romania

(Faculty of Management and Marketing, Romanian American University)

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles | Chapters |

Working papers

Undated material is listed at the end

2008

  1. Potecea, Olga & Gabroveanu, Emilia & Radneantu, Nicoleta, 2008. "Accounting Information - Power Instrument for Advanced Management in Knowledge Based Organizations," MPRA Paper 14042, University Library of Munich, Germany.

Undated

  1. Marius-Dan Dalota & Simona Grigore, "undated". "Successful Implementation Of Knoledge Management In Small And Medium Enterprises," Description: Managerial Challenges of the Contemporary Society 8, Faculty of Economics and Business Administration, Babes-Bolyai University.
  2. Marius-Dan Dalota & Simonagrigore, "undated". "Small And Medium Enterprise’S Growth And New Technologies Implementation," Description: Managerial Challenges of the Contemporary Society 9, Faculty of Economics and Business Administration, Babes-Bolyai University.

Journal articles

2021

  1. PURCAREA, Theodor Valentin, 2021. "Economy of Care, Wellbeing, the Necessary Transformative Change, Human Resilience, the Virtue that Comes After Science, Compliance & Ethics," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 10-13, January.
  2. Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea, 2021. "The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 1-9, February.
  3. PURCAREA, Theodor, 2021. "Honoring building organizational resilience and driving value, impacting positively on society, showing respect," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 04-08, April.
  4. PURCAREA, Theodor Valentin, 2021. "Rethinking Strategic Planning for the Smart Phygital Future to Enable Resilience, Talent, Agility, and Improve Customer Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 10-14, April.
  5. PURCAREA, Theodor Valentin, 2021. "Business-Educational Partnership, Doing Work Better Across Time and Space, Integrating the Growth Triple Play, and Teamworking for Performance," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 10-13, August.
  6. PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
  7. PURCAREA, Ioan Matei, 2021. "The Disrupted Retail and the Innovative Technology: Connecting Data..," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(4), pages 32-42, January.
  8. PURCAREA, Ioan Matei, 2021. "E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 61-100, April.
  9. PURCAREA, Ioan Matei, 2021. "Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(1), pages 35-53, April.
  10. PURCAREA, Ioan Matei, 2021. "E-Commerce Retailers’ Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency’s Commercial Us," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(1), pages 32-50, April.
  11. PURCAREA, Ioan Matei, 2021. "The Growth of E-Commerce, Disruptive Technologies and Marketers’ Conversational Strategy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 12(2), pages 33-43, August.
  12. PURCAREA, Ioan Matei, 2021. "Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 16-31, August.

2020

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 08-20, July.
  3. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2020. "Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 11-26, March.
  4. PURCAREA, Theodor, 2020. "Marketing Differentiators and the Corollary Mindset Shifts within the New Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 36-50, March.
  5. PURCAREA, Theodor, 2020. "The Future of Marketing Management and Accurately Understanding the News Impacting the Business, Resetting our Guiding Values," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(1), pages 04-10, March.
  6. PURCAREA, Theodor, 2020. "Priorities, Resources, and Working under the Current Heavy Pressures Following the Right Protocols. Solidarity and Empathy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 10-15, March.
  7. PURCAREA, Theodor, 2020. "His Excellency Alfred H. MOSES at the “Bucharest Diary. Memories of an American Ambassador” Conference, February 20, 2020," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 54-58, March.
  8. PURCAREA, Theodor, 2020. "Retailers under Pressure of Faster Adaptation to the New Marketing Environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(1), pages 35-45, March.
  9. PURCAREA, Theodor, 2020. "Putting Radical Marketing into Practice Immediately, Keeping Agile and Adaptable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 32-43, July.
  10. PURCAREA, Theodor, 2020. "Paying Attention to the Unrevealed Slice of the Current Unprecedented Crisis: Leadership Accountability, Making Evolving the Business Models and Implementing Lean Marketing Actions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(2), pages 04-07, July.
  11. PURCAREA, Theodor, 2020. "To Make the First Step in the Necessary New Journey, Harmonizing Efficiency and Resiliency… and Not Only," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 10-14, July.
  12. PURCAREA, Theodor, 2020. "Retailers’ current reflecting and learning from challenges," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 59-75, July.
  13. PURCAREA, Theodor, 2020. "Adjusting to the New Reality on the Path to the Next Normal, Connecting to Customers, and Responding Appropriately to the Current Unprecedented Crisis," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 04-08, November.
  14. PURCAREA, Theodor Valentin, 2020. "Industry-Wide Competition and Business-Model Disruptions, Disruptive Technology and Innovation, Seeing the Menace Posed by Changes, Deeply Reflecting and Agilely Acting," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 10-12, December.
  15. PURCAREA, Theodor, 2020. "Restarting the internal processes of the company’s receptive ecosystem, and managing complexity by better impacting organization based on the humanocratic management model," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 04-07, December.
  16. PURCAREA, Ioan Matei, 2020. "Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(2), pages 33-49, July.
  17. PURCAREA, Ioan Matei, 2020. "Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(3), pages 30-39, November.
  18. PURCAREA, Ioan Matei, 2020. "Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 11(3), pages 32-49, December.
  19. PURCAREA, Ioan Matei, 2020. "Marketing transformation under the pressure of the new technologies and emotions impact on decision making," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 10(4), pages 13-22, December.

2019

  1. Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu, 2019. "Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and ," Sustainability, MDPI, Open Access Journal, vol. 11(3), pages 1-24, January.
  2. AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor, 2019. "Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
  3. PURCAREA, Theodor, 2019. "Modern Marketing, CX, CRM, Customer Trust and Identity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 42-55, March.
  4. PURCAREA, Theodor, 2019. "The Real Need of Being Equipped with Food and Nutrition Education," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 04-09, March.
  5. PURCAREA, Theodor, 2019. "Retailers’ Current Topics in Discussion," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 38-46, March.
  6. PURCAREA, Theodor, 2019. "Consumer Welfare, Neuromarketing, Shopping, Wellbeing and Experiential Advantage. Valuing Happiness and Balancing Doing and Possessing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(1), pages 12-18, March.
  7. PURCAREA, Theodor, 2019. "The future of marketing. Enabling personalization and focusing on the content experience at scale," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 26-37, June.
  8. PURCAREA, Theodor, 2019. "Modern Marketing within the Context of the Significant Disruption, and Marketers’ Future Challenges including CX Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 04-09, June.
  9. PURCAREA, Theodor, 2019. "Retailers’ Reinvention in Harmony with the Shopping Tendencies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 36-46, June.
  10. PURCAREA, Theodor, 2019. "Understanding Emotions… Quick and Easy, Emotions which Can Make All of Us Vulnerable. Emotion and Knowledge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(2), pages 10-13, June.
  11. PURCAREA, Theodor, 2019. "Retailers’ Imperative of Ensuring Millennials Engaging and Relevant Brands’ Customer Journeys," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 10-14, September.
  12. PURCAREA, Theodor, 2019. "Retailers’ Struggling to Adapt to the Changing Consumer," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(3), pages 35-47, September.
  13. PURCAREA, Theodor, 2019. "Human Capital, Reskilling, Learning culture, and Microlearning," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 04-06, September.
  14. PURCAREA, Theodor, 2019. "Marketing’s Re-innovation in Terms of Will and Skill," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 28-43, September.
  15. PURCAREA, Theodor, 2019. "Romanian Nation Branding New Moment of Reference, the Challenge of Creating Social and Economic Value, and Improving Social Constructs and Paradigms," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 04-07, December.
  16. PURCAREA, Theodor, 2019. "Aligning Marketing and Sales within the Evolving CMO Responsibilities: Ensuring Greater CX, Customer Success, and Value," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 28-38, December.
  17. PURCAREA, Theodor, 2019. "Moving to a New Collaborative Perspective and Way of Thinking, Synchronizing Technology with Innovation and Employees: Culture, Learning and Wellbeing, Elevating Socialization," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 10-15, December.
  18. PURCAREA, Theodor, 2019. "New Technologies, Shopping Evolution, and the Next Retail Revolution," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 10(4), pages 35-45, December.
  19. PURCAREA, Ioan Matei, 2019. "Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 28-37, March.
  20. PURCAREA, Ioan Matei, 2019. "Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(2), pages 14-21, June.
  21. PURCAREA, Ioan Matei, 2019. "Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(3), pages 11-22, September.
  22. PURCAREA, Ioan Matei, 2019. "The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(4), pages 12-21, December.

2018

  1. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers and the Challenge of Optimizing Omni channel CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 11-17, March.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 07-15, June.
  3. Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia, 2018. "A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa," Sustainability, MDPI, Open Access Journal, vol. 10(10), pages 1-27, October.
  4. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2018. "Digital marketers challenged to drive results within the connected world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 08-13, September.
  5. Alexandrina Maria Pauceanu & Onise Alpenidze & Tudor Edu & Rodica Milena Zaharia, 2018. "What Determinants Influence Students to Start Their Own Business? Empirical Evidence from United Arab Emirates Universities," Sustainability, MDPI, Open Access Journal, vol. 11(1), pages 1-23, December.
  6. PURCAREA, Theodor, 2018. "Direct-To-Consumer (DTC) Marketing Redivivus. Lessons to Learn for CMOs from DTC Companies," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 04-07, March.
  7. PURCAREA, Theodor, 2018. "Developing Marketing Capabilities by Mapping Customer Journey and Employer Journey, Considering the Blurring of Boundaries between Marketing, Technology and Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(1), pages 22-44, March.
  8. PURCAREA, Theodor, 2018. "Conversational Commerce, New Marketing Tactics, CX, Loyalty and Emotions," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 30-39, March.
  9. PURCAREA, Theodor, 2018. "Retailers’ Technology Investments, Behavioral economics, Psychographic Profiling and the Paradox of the New Technology," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(1), pages 12-13, March.
  10. PURCAREA, Theodor, 2018. "CMOs’ strategic empowerment by effectively managing customer feedback," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 17-25, June.
  11. PURCAREA, Theodor, 2018. "Re-engineering marketing in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(2), pages 04-06, June.
  12. PURCAREA, Theodor, 2018. "Brands and Emotionally Connected Customers in an Omni Channel World," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 12-14, June.
  13. PURCAREA, Theodor, 2018. "Retail digital marketing strategies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(2), pages 30-40, June.
  14. PURCAREA, Theodor, 2018. "Leadership in the Era of the Agile Revolution. Driving Transformational Change: Awareness, Acceptance and Progress," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 04-07, September.
  15. PURCAREA, Theodor, 2018. "New Challenges for CMOs while Embarking on the Growth Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(3), pages 16-25, September.
  16. PURCAREA, Theodor, 2018. "Artificial Intelligence, Institutional-Spiritual Reconstruction and Lessons Learned from Progressive Brands," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 12-15, September.
  17. PURCAREA, Theodor, 2018. "The Future of Retail Impacted by the Smart Phygital Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(3), pages 34-46, September.
  18. PURCAREA, Theodor, 2018. "Competing on CX in the Digital Age by Working Deep, Focusing on Valuable Digital Activities and a Digital Culture Strategy specific to the Human-Machine Partnership," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 04-06, December.
  19. PURCAREA, Theodor, 2018. "An increase of marketers’ focus on insight and action, adequately approaching the marketing stack," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 23-32, December.
  20. PURCAREA, Theodor, 2018. "Innovation, Work Culture, Internet platforms, AI and the Pressing Threats to Globally and Domestically Economic Growth," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 12-15, December.
  21. PURCAREA, Theodor, 2018. "Driving Competitive Advantage for Supply Chains by Delivering Relevant and Personal Customer Engagement," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 9(4), pages 31-44, December.
  22. Theodor PURCAREA & Irina PURCAREA & Anca PURCAREA, 2018. "The Impact of an Improved Smartphone App’s User Experience on the Mobile Customer Journey on the Romanian Market," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 1(1), pages 579-588, April.
  23. PURCAREA, Ioan Matei, 2018. "Digital marketers are going beyond the traditional DX metrics," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 8(4), pages 11-18, December.

2017

  1. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital intelligence and digital marketing effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 12-17, March.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital marketing challenged by delivering value in the flux business environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 07-13, June.
  3. Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea, 2017. "Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(45), pages 528-528, May.
  4. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 07-21, September.
  5. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2017. "Digital Marketers at the Intersection of Digital Transformation with CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 20-26, December.
  6. PURCAREA, Theodor, 2017. "CMO priorities in approaching consumer decision journey, and inspiration and influence in marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 18-31, March.
  7. PURCAREA, Theodor, 2017. "The Research of the Organizational Culture in Romania," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 04-06, March.
  8. PURCAREA, Theodor, 2017. "Retail revolution and the always connected consumers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 24-30, March.
  9. PURCAREA, Theodor, 2017. "Looking at Trends and Designing a Next-Generation Operating Model Putting CX Reshaped by Digital at the Heart of It," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(1), pages 08-09, March.
  10. PURCAREA, Theodor, 2017. "Telling the Truth about the Difference Made by Data and Analytics, Bridging the Gap between the Marketing and Technology, and Improving Data-Driven Results," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 04-06, June.
  11. PURCAREA, Theodor, 2017. "Marketing’s progress beyond its heritage functions: New Marketing, New CMO, and the Revenue Potential," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(2), pages 18-28, June.
  12. PURCAREA, Theodor, 2017. "Distribution and the New Retail Imperative," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 24-28, June.
  13. PURCAREA, Theodor, 2017. "Strategic Thinking, Value Creation, Ecosystem Revolution, Growth Strategies, CX Value Chain and CX Policies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(2), pages 08-11, June.
  14. PURCAREA, Theodor, 2017. "Marketing’s Renaissance by Committing to Improve CX," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 30-47, September.
  15. PURCAREA, Theodor, 2017. "Marketing Organization in the Digital Age, the Engagement Gap, Digital Investments, AI, and CLV’s Role," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(3), pages 04-06, September.
  16. PURCAREA, Theodor, 2017. "Employee experience, learning while executing, working on the organization’s health, and contributing to company’s innovation engine," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 12-15, September.
  17. PURCAREA, Theodor, 2017. "Competing in today’s challenging retail environment," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(3), pages 30-35, September.
  18. PURCAREA, Theodor, 2017. "CMOs at the confluence of AI, CX, and Growth," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 37-48, December.
  19. PURCAREA, Theodor, 2017. "Understanding Emotion and Connecting It to the Brand, and the Brand to Results," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(4), pages 04-09, December.
  20. PURCAREA, Theodor, 2017. "Competing, Connecting, and Winning in Today’s Distribution and Merchandising," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 30-39, December.
  21. PURCAREA, Theodor, 2017. "From Keynes’s Predictions to the Second Economy and Chief Wellbeing Officer, Adequately Managing the New Distributive Era," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 8(4), pages 12-13, December.
  22. Theodor Purcărea & Anca Purcărea, 2017. "Services Marketing in the Era of Disruption and Digital Transformation," Romanian Economic Business Review, Romanian-American University, vol. 12(4), pages 7-26, december.
  23. SOCA, Diana Anca, 2017. "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 32-35, March.

2016

  1. NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura, 2016. "Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail," Studies in Busine and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 68-78, August.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Engineering the Digital Transformation of Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 06-14, June.
  3. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 08-15, December.
  4. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2016. "Digital marketing capabilities in today's evolving digital world," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 07-16, September.
  5. PURCAREA, Theodor, 2016. "If the Founder gave us the “text” (1991-2008), now it’s time to supply the “commentary” on it with friends and the academic family," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(1), pages 05-09, March.
  6. PURCAREA, Theodor, 2016. "Innovative Organization, Design Thinking, and the Customer’s End-to-End Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(1), pages 08-09, April.
  7. PURCAREA, Theodor, 2016. "The latest issue of our partner journal, „Marketing Science and Inspirations”, Vol. XI, 2016, Number 1, Comenius University in Bratislava, Slovakia," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 29-31, June.
  8. PURCAREA, Theodor, 2016. "Developing “Customer Engagement” Construct University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 04-05, June.
  9. PURCAREA, Theodor, 2016. "New Challenges for B2B Marketers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 15-23, June.
  10. PURCAREA, Theodor, 2016. "The Challenge of a Truly Omni Channel Approach for Retailers," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 26-31, July.
  11. PURCAREA, Theodor, 2016. "Understanding what is expected, prioritizing activities, delivering on the promise, and adapting to the future by reskilling," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(2), pages 8-10, July.
  12. PURCAREA, Theodor, 2016. "The practice of marketing under the pressure of continuously updating the marketing capabilities platform," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 27-41, September.
  13. PURCAREA, Theodor, 2016. "Marketers’ Wisdom in Delivering What Customers Want," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(3), pages 04-06, September.
  14. PURCAREA, Theodor, 2016. "Learning from Marketing and Sales Practice," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 08-09, October.
  15. PURCAREA, Theodor, 2016. "The retail market under the pressure of the technological change," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(3), pages 26-37, October.
  16. PURCAREA, Theodor, 2016. "A Holistic Approach of Revenue Management and its Relation to Agile Marketing. Tourist Experience in a Customer-Driven Era," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 16-27, December.
  17. PURCAREA, Theodor, 2016. "Marketing planning methodology, organizing for marketing transformation, and ensuring relevance and consistency for customers, while understanding emotional nuance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(4), pages 04-07, December.
  18. PURCAREA, Theodor, 2016. "Retail in the era of Omni channel marketing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 24-30, December.
  19. PURCAREA, Theodor, 2016. "Setting up the Right Organizational Support so as to Offer Consumers the Right Time, the Right content, and the Right Experience," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 7(4), pages 08-09, December.
  20. SOCA, Diana, 2016. "Relational Marketing in the New Service Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 6(2), pages 24-28, June.

2015

  1. Nicoleta Radneantu & Roxana Stan & Emilia Gabroveanu, 2015. "Intangible Assets Assessment - Case Study On Evaluation Of The Relationships With Suppliers From Knowledge Based Organization Vs. Top 100 Organizations Listed By Market Capitalization In The Last Thre," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 147-152, January.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketing, Digital Disruption, and the New Rules of Digitization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 11-17, March.
  3. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital Marketer: Facing Digital Marketing Opportunities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 20-25, September.
  4. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Digital marketing, addressability and time, the new currency for CMOs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 15-20, June.
  5. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2015. "Marketers, challenged to meeting digital priorities," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 07-14, December.
  6. Costel NEGRICEA & Tudor EDU, 2015. "Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 187-198, december.
  7. PURCAREA, Theodor, 2015. "Marketing as a center of constant improvement and change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 30-39, March.
  8. PURCAREA, Theodor, 2015. "AFER General Assembly and ONEF 2015, Section: Marketing. “ONEF me”–a Benchmark for Student Engagement," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 04-10, June.
  9. PURCAREA, Theodor, 2015. "Expo Milano 2015, TUTTOFOOD 2015, and SHOP 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 18-35, March.
  10. PURCAREA, Theodor, 2015. "Road Map for the Store of the Future, World Premiere, May 4, 2015, at SHOP 2015, Expo Milano 2015," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 36-45, June.
  11. PURCAREA, Theodor, 2015. "Investing for the future, and getting real value on the basis of a long-term road map," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 08-09, June.
  12. PURCAREA, Theodor, 2015. "Promoting the proper high quality educational media in the era of the Chief Executive Student," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 04-05, March.
  13. PURCAREA, Theodor, 2015. "European Retail Academy (ERA) at its 10th Anniversary," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 46-49, March.
  14. PURCAREA, Theodor, 2015. "Uberization, fleeting innovation, and the reality of the pleasure purchase," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(1), pages 06-08, March.
  15. PURCAREA, Theodor, 2015. "WPA 2015 Bucharest, a love of humanity, by emphasizing on the basic values of solidarity and reciprocity," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(2), pages 54-57, June.
  16. PURCAREA, Theodor, 2015. "At the confluence of customer knowledge, delivery and engagement forming a challenging evolving delta of marketing, technology and management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 21-29, June.
  17. PURCAREA, Theodor, 2015. "Rethinking the Business by Ensuring Marketing Transformation," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 13-19, September.
  18. PURCAREA, Theodor, 2015. "Management, a Hard Job Filled with Complexity, Doing What Your Mission Is and Improving the Customer Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 04-06, September.
  19. PURCAREA, Theodor, 2015. "The challenge of mastering the art of changing quickly, the practice of search marketing and staying in sync with customer’s ever changing life stages," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 08-09, September.
  20. PURCAREA, Theodor, 2015. "Retailers: Facing the disruption of the traditional ways of doing business," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(3), pages 20-23, September.
  21. PURCAREA, Theodor, 2015. "Looking Ahead to the 25th Anniversary of the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 04-06, December.
  22. PURCAREA, Theodor, 2015. "Marketers, challenged to prove their new skills within the context of the actual trends," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 28-35, December.
  23. PURCAREA, Theodor, 2015. "The Magic of Growth, the New Business Models Offered by the “Crowdsourcing Economy” and Building Trusted Innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 08-09, December.
  24. PURCAREA, Theodor, 2015. "Challenges of the modern retail trade," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 30-37, December.
  25. PURCAREA, Theodor, 2015. "Vasile STANESCU: Our world has entered a new temporality," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 42-45, December.
  26. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Digital Tourism on the Way to Digital Marketing Success," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(2), pages 30-37, June.
  27. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Reaching Travelers Through Digital Marketing Channels," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(3), pages 26-31, September.
  28. RATIU, Monica Paula & PURCAREA, Ioan Matei, 2015. "Organizing for digital marketing success in tourism," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(4), pages 22-27, December.
  29. SOCA, Diana, 2015. "The store of tomorrow–a symbiosis between the real and the virtual," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 5(1), pages 18-22, March.

2014

  1. Nicoleta Radneantu & Jan Kruger, 2014. "Making Intangibles Tangiles: Case Study: Knowledge Based Organization Vs. Top 100 Organizations Listed By Market Capitalization In The Last Three Months At The Bse," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 52-57, February.
  2. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and the Pillars of Shopper Experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 09-13, June.
  3. Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU, 2014. "Modelling The Influence Of Online Marketing Communication On Behavioural Intentions," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 245-253, November.
  4. Mihai Papuc & Tudor Edu & Iliuta Costel Negricea, 2014. "Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 10(2), pages 151-160, December.
  5. PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta, 2014. "Chief Marketing Officer and the Challenge of Digital Maturity," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 28-36, September.
  6. NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei, 2014. "Digital Marketing and a Better Understanding of the Consumer Mobile Journey," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 15-21, December.
  7. PURCAREA, Ioan Matei, 2014. "The latest issue of our partner journal, Marketing Science and Inspirations, Comenius University in Bratislava, Slovakia," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 48-49, September.
  8. PURCAREA, Theodor Valentin, 2014. "Editorial The launching ceremony of AFER’s Volume “Pages from the Romanian Economic Higher Education History, 1843-2013” at the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 00-05, September.
  9. PURCAREA, Theodor Valentin, 2014. "Marketing’ S Continuous Rise And Shine," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 06-25, September.
  10. PURCAREA, Theodor, 2014. "The latest issue of our partner journal, Marketing Science and Inspirations," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 35-36, December.
  11. PURCAREA, Theodor, 2014. "A Review of the Different Marketing Opinions on Marketers’ Maturity and Challenges in the Second Half of 2014," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 05-14, December.
  12. PURCAREA, Theodor, 2014. "The Significance of Teamwork Governed by Values and Principles," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(2), pages 07-09, June.
  13. PURCAREA, Theodor, 2014. "Hall of Fame of the European Retail Academy," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 28-31, December.
  14. PURCAREA, Theodor, 2014. "Looking forward to meeting the challenges of an assessment of regulatory constraints on competition in three key sectors," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 06-09, September.
  15. PURCAREA, Theodor, 2014. "Art Therapy and Alternative Medicine with Prof. Dr. Bernd Hallier and Marie-Christin Hallier," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 20-23, December.
  16. PURCAREA, Theodor, 2014. "Education and Communications within the Circular Economy, the Internet of Things, and the Third Industrial Revolution. Challenges ahead the“Competency based” Education Model," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(1), pages 06-11, March.
  17. PURCAREA, Theodor, 2014. "Empowering People in the New Age of Image and Information," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(4), pages 06-07, December.
  18. PURCAREA, Theodor, 2014. "Distribution, the challenge of the super agility," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 5(3), pages 18-25, September.
  19. PURCAREA, Theodor, 2014. "Customers, Companies' Allies in Co-creating Value with the Support of Digital Technology and Marketers Want of Greater Levels of Integration in Their Digital Marketing Suite," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(2), pages 05-08, June.
  20. PURCAREA, Theodor, 2014. "What we want readers to remember from this HMM reading experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 04-04, December.
  21. PURCAREA, Theodor, 2014. "The venerable Professor BENIAMIN COTIGARU passed away," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 37-49, December.
  22. PURCAREA, Theodor, 2014. "Knowing and trusting each other’s know-how in spending time in an intelligent manner, becoming more innovative in managing change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(1), pages 05-06, March.
  23. PURCAREA, Theodor, 2014. "Professional Readers Challenged Again by Prof. Dr. Bernd Hallier with "Food Waste Management"," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(4), pages 28-31, December.
  24. PURCAREA, Ioan Matei, 2014. "An Interview with Matthew R. Lee, Psychology Professor, James Madison University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 45-47, September.
  25. SOCA, Diana, 2014. "CRM – the new business strategy in the digital age," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 4(3), pages 37-44, September.

2013

  1. Patrichi Ioana Cristiana, 2013. "Green Hotels - A Concept That Sustains A Durable Development For Tourism," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 278-284, February.
  2. Nicoleta Radneantu & Olga Potecea, 2013. "Human Capital Assesment– Case Study: Knowledge Based Organization Vs. Top 100 Organizations Listed By Market Capitalization In The Last Three Months At The Bse," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 298-301, February.
  3. Nicoleta Radneantu & Olga Potecea, 2013. "Assessment Methods Of Intangible Assets Used In Romania. How Sites Should Be Assessed," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 150-156, September.
  4. Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu, 2013. "Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old," Romanian Economic Business Review, Romanian-American University, vol. 8(1), pages 73-91, March.
  5. Iliuță Costel Negricea & Tudor Edu, 2013. "Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 144-151, June.
  6. Tudor Edu & Oana Preda & Iliuţă Costel Negricea, 2013. "The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 131-143, September.
  7. Mihai Papuc & Tudor Edu, 2013. "Observing The Purchasing Behaviour Of The Individuals In The Large Surface Stores During The 2012 Winter Holidays In Bucharest," Romanian Economic Business Review, Romanian-American University, vol. 8(3.1), pages 227-240, September.
  8. PURCAREA, Theodor Valentin, 2013. "The month of March 2013 in Romania, and the imperative of the “fight†to correlated unfolding of understanding and action of the evolution in society and nature," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(1), pages 03-07, March.
  9. PURCAREA, Theodor Valentin, 2013. "Editorial: Holistic Marketing Managers convicted to bringing data quality expertise, while spending and measuring the return of marketing investment in both, the physical and the second economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(1), pages 05-07, March.
  10. PURCAREA, Theodor Valentin, 2013. "On the Path to Greater Trust While Going Through a Major Transformation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(4), pages 00-03, December.
  11. PURCAREA, Theodor Valentin, 2013. "Editorial: If the art of creating the brand can do better, could we all in the global community do better?," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(3), pages 00-03, September.
  12. Purcarea, Theodor Valentin, 2013. "Editorial: Broadening our thinking, understanding the need of studying situations in a holistic way, and the innovative project management as a true proper way of managing change," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 3(3), pages 05-06, November.
  13. PURCAREA, Theodor, 2013. "Editorial: The Capital City of Romania, Bucharest, a Proper Place for Sharing Ideas on Competition Policy and Creating Shared Value within the Strong Commitment of Promoting the Competition Culture," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 06-11, July.
  14. Diana Soca, 2013. "Romanian Trade In Services Under The Impact Of Globalization," Romanian Economic Business Review, Romanian-American University, vol. 8(4), pages 122-129, december.

2012

  1. Nicoleta Rădneanțu, 2012. "Evolution of Intangible Assets – Case Study Knowledge – Based Companies vs. Organizations Top 100 Issuers After Capitalization," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 266-273.
  2. Tudor EDU & Iliuta Costel NEGRICEA, 2012. "Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 2(1), pages 1-11, February.
  3. Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram, 2012. "Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model," Romanian Economic Business Review, Romanian-American University, vol. 7(2), pages 47-59, June.
  4. EDU, Tudor & NEGRICEA, Costel, 2012. "Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research -," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 29-40, June.
  5. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  6. PURCAREA, Theodor Valentin, 2012. "Professor Radu Titus MARINESCU, a true provider of vision and direction for his students through excellent teaching and support, and promoter of community engagement, of public-private partnerships, a," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(1), pages 14-18, February.
  7. PURCAREA, Theodor Valentin, 2012. "Editorial: Facing a paradigm shift, by choosing to fight against displacing human values,against the order out of the truth," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(1), pages 01-02, February.
  8. PURCAREA, Theodor Valentin, 2012. "Editorial: Refusing to be passive recipients as customers and striving to contribute to the courageous map of this new world of consumer space by encouraging authentic partners in great tasks of trans," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(2), pages 01-03, June.
  9. PURCAREA, Theodor Valentin, 2012. "More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Va," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(3), pages 01-04, September.
  10. PURCAREA, Theodor Purcarea, 2012. "Health Value for Sustainable Development, a Real Challenge," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 03-13, October.
  11. PURCAREA, Theodor Valentin, 2012. "Editorial: SANABUNA International Congress, a good team work to inspire to action, and win-win-win," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(4), pages 01-02, October.
  12. PURCAREA, Theodor Valentin, 2012. "Editorial: The organizational health, the emotional memory of the organization, the positive associations of CRM capabilities, and the desired change to drive organizational performance," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 04-05, September.
  13. PURCAREA, Theodor Valentin, 2012. "Editorial: In a time of deepening crisis, remaining in the game for customers thanks to the relationship culture necessary to the resilient organization," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 04-06, June.
  14. PURCAREA, Theodor Valentin, 2012. "A NEW BOOK OF PROF. DR. BERND HALLIER is already challenging the Professional Readers: FROM CRISIS TO COMPETENCE ( European Retail Academy, ORGAINVENT GmbH)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 46-47, May.
  15. PURCAREA, Theodor Purcarea, 2012. "Editorial: Managing change by changing management: Facing the challenge of making management more adaptable, innovative, inspiring, and accountable," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 04-05, May.
  16. PURCAREA, Theodor, 2012. "Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 04-05, September.
  17. SOCA, Diana, 2012. "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 71-75, June.

2011

  1. Ioana Cristiana Patrichi, 2011. "Sustainable development – a priority for the Romanian tourism strategy," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 1(1), pages 81-86, July.
  2. Firoiu Daniela & Dodu Silvia Patricia & Patrichi Ioana Cristiana, 2011. "Meetings, Incentives, Conventions and Exhibitions (Mice) Industry in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 437-442, May.
  3. Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 44-51, June.
  4. Tudor Edu & Costel Iliuţă Negricea, 2011. "The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research -," Romanian Economic Business Review, Romanian-American University, vol. 6(3), pages 34-48, September.
  5. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme)," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 31-40, June.
  6. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Coordinates Of Banking Services Quality Management," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 33-41, December.
  7. DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 16-21, September.
  8. NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor, 2011. "Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 52-59, March.
  9. EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela, 2011. "Effective Marketing Policy Guidelines For Romanian Internet Service Providers," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 25-32, December.
  10. Revista Economica 57.4, 2011. "Revista Economica," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 57(4), pages 1-452.
  11. DUMITRU, Nicoleta Rossela & AVRAM, Emanuela Maria & EDU, Tudor, 2011. "Customer Relationship Management - A Major Element Of The Companys Business Strategy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 22-29, September.
  12. Theodor Valentin Purcarea & Monica Paula Ratiu, 2011. "Effective Teamwork And Leadership, The Key To Gaining Competitive Edge In The Nowadays Service Industry," Business&Leadership, Scientific Society of Management from Romania, vol. 1(7), pages 107-118, March.
  13. PURCAREA, Theodor Valentin, 2011. "Editorial: How rich together are we today?," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(1), pages 00-01, June.
  14. PURCAREA, Theodor Valentin, 2011. "A BRAND, Professor MOISÄ‚ ALTÄ‚R and the ecosystem of professional conversation as the expression of the intelligent management," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 22-29, September.
  15. PURCAREA, Valentin Theodor, 2011. "Editorial: Asuming the responsibility for upholding the shared goal of quality higher education. The policy of hope and faith in the future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(4), pages 01-03, December.
  16. PURCAREA, Theodor Purcarea, 2011. "Editorial: From the challenge of ensuring the interface with the structure of capitalist economy to doing meaningful stuff that matters the most, to people, society, and the future," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(3), pages 01-06, September.
  17. PURCAREA, Theodor Valentin & RATIU, Monica, 2011. "How To Keep Loyal Relationships With Service Customers Using Holistic Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 27-32, March.
  18. PURCAREA, Theodor Valentin, 2011. "Editorial: A very special event, Dies Anniversarius - 20 Years Anniversary of the Romanian-American University," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 03-04, June.
  19. PURCAREA, Theodor Valentin, 2011. "Editorial: Contributing to reinventing management for the 21st century, by building our holistic story of realizing holistic marketing and developing a position guided by customer insights," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 03-04, March.
  20. PURCAREA, Theodor Valentin, 2011. "Editorial:Designing a holistic marketing management framework for application," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(3), pages 04-05, September.
  21. PURCAREA, Theodor Valentin, 2011. "Laudatio," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 29-30, June.
  22. PURCAREA, Theodor Valentin, 2011. "Editorial: Marketing accountability, critical dimensions of the new marketing organization, quality higher education and understanding the communication of new knowledge," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 04-05, December.
  23. Marius-Dan Dalotă, 2011. "Small And Medium Enterprise’S Growth And New Technologies Implementation," Romanian Economic Business Review, Romanian-American University, vol. 6(2), pages 7-18, June.
  24. Marius-Dan Dalotă, 2011. "Successful Implementation Of Knoledge Management In Small And Medium Enterprises," Romanian Economic Business Review, Romanian-American University, vol. 6(1), pages 7-17, March.
  25. Diana Soca, 2011. "Relationship Marketing – The Key Of The Success In Business," Romanian Economic Business Review, Romanian-American University, vol. 6(1), pages 177-183, March.
  26. SOCA, Diana, 2011. "Brand Building An Essential Marketing Action," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(4), pages 42-47, December.

2010

  1. Dodu Silvia Patricia & Patrichi Ioana Crsitiana, 2010. "The Competitiveness of the Romanian Tourism within the European Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 623-626, May.
  2. Emilia Gabroveanu & Nicoleta Radneantu & Lucia Jardan Botnaru, 2010. "Cross Points Between Accountant And Manager," Romanian Economic Business Review, Romanian-American University, vol. 5(2), pages 181-184, June.
  3. Nicoleta Rădneantu & Emilia Gabroveanu & Elena Roxana Stan, 2010. "Is Eva An Important Forecasting Tool For Knowledgebased Organizations In Economic Crises Time?," Romanian Economic Business Review, Romanian-American University, vol. 5(1), pages 188-196, March.
  4. Nicoleta Radneantu & Emilia Gabroveanu & Roxana Stan, 2010. "From Traditional Accounting To Knowledge Based Accounting Organizations," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 307-318.
  5. GABROVEANU Emilia & RADNEANTU Nicoleta & STAN Roxana Elena, 2010. "Efficient Actions for Cutting Down the Costs in Tourism Industry Companies in a Crisis Period," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 50-54, May.
  6. Nicoleta-Rossela DUMITRU & Costel-Iliuta NEGRICEA & Manuela-Rodica GOGONEA, 2010. "Specific Public Relations Tools Used In Online Communicationins By Tourism Companies," The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 10(1(11)), pages 9-18, June.
  7. PURCAREA, Theodor Valentin & IONESCU, Alexandru & RATIU, Monica Paula & NEGRICEA, Costel Iliuta & PURCAREA, Irina, 2010. "Facing the challenges of the distribution process through interactive information exchange and innovation," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 79-83, August.
  8. Theodor Valentin Purcarea & Valeriu Ioan Franc & Monica Paula Ratiu, 2010. "Achieving Excellence through Memorable Traveler Experience and Challenges,Opportunities and Solutions for Romanian Travel and Hospitality Industry," Romanian Journal of Economics, Institute of National Economy, vol. 30(1(39)), pages 52-75, June.
  9. PURCAREA, Theodor Valentin, 2010. "Editorial: Being under the pressure, lets return to knowledge for understanding and assuming the integrative thinking management style," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(2), pages 5-8, June.
  10. PURCAREA, Theodor Valentin, 2010. "Editorial: An invitation to maturing interdisciplinary dialogue and to becoming architects of conversations generating responsible action," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 01-03, August.
  11. PURCAREA, Theodor Valentin, 2010. "The actuality of a message of Prof. Dr. Bernd HALLIER," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 1(1), pages 42-43, August.
  12. Marius-Dan Dalotă & Alexandra Perju, 2010. "Human Resources Management And The Company’S Innovation," Romanian Economic Business Review, Romanian-American University, vol. 5(4), pages 122-131, december.
  13. Marius-Dan Dalotă & Laura Tănăsoaica, 2010. "Implications Of Resource Planning, Innovation And Learning For Work Processes And Performance Management," Romanian Economic Business Review, Romanian-American University, vol. 5(1), pages 132-137, March.

2009

  1. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
  2. Roxana Elena STAN & Emilia GABROVEANU & Nicoleta RADNEANTU, 2009. "The Connection Identification Between The Net Investments In Hotels And Restorants And Touristic Accomodation Capacity By Using The Anova Method," The Annals of the "Stefan cel Mare" University of Suceava. Fascicle of The Faculty of Economics and Public Administration, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration, vol. 9(2(10)), pages 57-61, December.
  3. Nicoleta Radneantu, 2009. "Making the Invisible Visible: the Intangible Assets Recognition, the Valuation and Reporting in Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(2), pages 221-226.
  4. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
  5. Theodor Valentin Purcarea, 2009. "Confidence Crisis And Exiting Naive Realism Through Integrative Thinking," Romanian Economic Business Review, Romanian-American University, vol. 4(2), pages 45-58, June.

2008

  1. Nicoleta Radneantu & Emilia Gabroveanu & Roxana Stan, 2008. "K-Organizations Accounting In Romania - A Field Study Perspective," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 8(2), pages 101-106.
  2. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
  3. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Ethics, The Actual Stake Of Restructuring The Trade Relations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 20-29, February.
  4. Theodor Valentin Purcarea & Anca Purcarea, 2008. "Distribution in Romania at the shelf supremacy’s moment of truth: competition and cooperation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 9-25, June.
  5. Diana Soca, 2008. "Merchandising – The Art Of Selling," Romanian Economic Business Review, Romanian-American University, vol. 3(1), pages 57-63, March.

2007

  1. Oana Preda & Costel Negricea, 2007. "The retail market around the world," Romanian Economic Business Review, Romanian-American University, vol. 2(3), pages 13-24, September.
  2. Iliuta Costel Negricea, 2007. "Japanese consumer behaviour - general view," Romanian Economic Business Review, Romanian-American University, vol. 2(2), pages 53-59, June.

2006

  1. Costel Iliuta Negricea, 2006. "The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment," Romanian Economic Business Review, Romanian-American University, vol. 1(1), pages 59-66, March.
  2. Theodor Purcarea, 2006. "A marketing reality and its implications," Romanian Economic Business Review, Romanian-American University, vol. 1(3), pages 54-62, September.
  3. Marius-Dan Dalota, 2006. "Product innovation approach in successful manufacturing organisations," Romanian Economic Business Review, Romanian-American University, vol. 1(3), pages 67-72, September.

Chapters

2017

  1. Tudor Edu & Iliuta Costel Negricea, 2017. "CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers," CSR, Sustainability, Ethics & Governance, in: Maria Aluchna & Samuel O. Idowu (ed.), The Dynamics of Corporate Social Responsibility, chapter 0, pages 117-137, Springer.

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