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Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience

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  • PURCAREA, Theodor

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  • PURCAREA, Theodor, 2012. "Waiting for the third spring, by considering all related interactions with customer that make up the customer experience and expanding our role in leading this customer experience," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(4), pages 04-05, September.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:4:p:04-05
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