The Competitiveness of the Romanian Tourism within the European Market
Within the context of the globalization of the social-economic life, tourism becomes a factor promoting a country’s national identity and its unique position within the marketplace, competing against all the other countries that are marketing their own natural and cultural strengths in an attempt to attract domestic, regional, and international travelers. The market conditions are expected to become even more competitive, as more and more tourism destinations will be added to the global travel map, resulting in significant changes to today’s national and international flows of tourists and resources. Therefore, it is imperative that Romania establish clear social-economic development goals that rely on tourism as a key sector that can contribute to its efforts to build a modern and prosperous image among the European countries and civilizations.
Volume (Year): X (2010)
Issue (Month): 1 (May)
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