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How To Keep Loyal Relationships With Service Customers Using Holistic Marketing


  • PURCAREA, Theodor Valentin
  • RATIU, Monica


In todays economic uncertainty and turbulence, creating and maintaining loyal relationships with service customers over the long term represents a necessary condition for business success. Winning in times like these requires recognizing the key role that customers and their experiences play in overcoming challenging economic circumstances. In this paper we present effective techniques to achieving customer loyalty; and also holistic marketing as a successful strategy for reaching the same goal.

Suggested Citation

  • PURCAREA, Theodor Valentin & RATIU, Monica, 2011. "How To Keep Loyal Relationships With Service Customers Using Holistic Marketing," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 27-32, March.
  • Handle: RePEc:hmm:journl:v:1:y:2011:i:1:p:27-32

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