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Merchandising – The Art Of Selling

Author

Listed:
  • Diana Soca

    (Romanian American University)

Abstract

Merchandising is that part of marketing that brings together a series of marketing techniques aswell as product promotion techniques in shops. Sinthetically we can call merchandising the art of selling. This syntagme reffers to aspects like the interior and exterior desing of a shop, the merchandise display as well as the practiced selling methods and the services offered.

Suggested Citation

  • Diana Soca, 2008. "Merchandising – The Art Of Selling," Romanian Economic Business Review, Romanian-American University, vol. 3(1), pages 57-63, March.
    • Handle: RePEc:rau:journl:v:3:y:2008:i:1:p:57-63
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