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Meetings, Incentives, Conventions and Exhibitions (Mice) Industry in the Global Context


  • Firoiu Daniela

    () (Romanian American University of Bucharest)

  • Dodu Silvia Patricia

    () (Romanian American University of Bucharest)

  • Patrichi Ioana Cristiana

    () (Romanian American University of Bucharest)


Tourism has taken another step in responding to requests for more and more demanding markets: a complex, sophisticated product (well done or well organized) and at reasonable cost. MICE is now regarded as a contemporary form of tourism, something "fashionable" to diversify tourism products of a country or region. MICE is an acronym used for international Meetings, Incentives, Conventions, Exhibitions. The international industry is one of the largest in the organization of fairs and congresses, but also a tourist segment that will be developed in the future. MICE is the sector that is growing most rapidly in the travel industry. It is estimated at 300 billion euros.

Suggested Citation

  • Firoiu Daniela & Dodu Silvia Patricia & Patrichi Ioana Cristiana, 2011. "Meetings, Incentives, Conventions and Exhibitions (Mice) Industry in the Global Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 437-442, May.
  • Handle: RePEc:ovi:oviste:v:xi:y:2011:i:9:p:437-442

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    More about this item


    MICE industry; tourism; global trends; economic crisis.;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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