Services Marketing in the Era of Disruption and Digital Transformation
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- PURCAREA, Theodor, 2021. "Resilience and Strategic Risk Management, Reskilling Considering Skills Descriptions and Enabling Learning, Accelerating the Innovation Cycle," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 11(2), pages 04-08, August.
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KeywordsAviation; Travel and Tourism Industry; Services Marketing; Disruption; Digital Transformation; CRM strategy; CX initiatives;
All these keywords.
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