Citations for "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects"
by Martin S Roth & Jean B Romeo
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"Middlemen Margins and Globalization,"
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- Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
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- Godey, Bruno & Pederzoli, Daniele & Aiello, Gaetano & Donvito, Raffaele & Chan, Priscilla & Oh, Hyunjoo & Singh, Rahul & Skorobogatykh, Irina I. & Tsuchiya, Junji & Weitz, Bart, 2012. "Brand and country-of-origin effect on consumers' decision to purchase luxury products," Journal of Business Research, Elsevier, vol. 65(10), pages 1461-1470.
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