Citations for "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects"
by Martin S Roth & Jean B Romeo
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"Middlemen Margins and Globalization,"
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- Pereira, Arun & Hsu, Chin-Chun & Kundu, Sumit K., 2005. "Country-of-origin image: measurement and cross-national testing," Journal of Business Research, Elsevier, vol. 58(1), pages 103-106, January.
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