IDEAS home Printed from https://ideas.repec.org/a/rfh/bbejor/v4y2015i1p48-62.html
   My bibliography  Save this article

Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention

Author

Listed:
  • Ahmed Imran Hunjra

    (Lecturer, UIMS-PMAS-University of Arid Agriculture Rawalpindi, PhD Scholar Iqra University Islamabad, Pakistan)

  • Sehrish Kiran

    (Col. MBA Student, Allama Iqbal Open University, Islamabad, Pakistan)

  • Babar Khalid

    (MBA Student, UIMS-PMAS-Arid Agriculture University Rawalpindi, Pakistan)

Abstract

Today Marketing is the buzz word around the globe, and marketers are trying their best to be successful within their respective market over competition. The main objective of this study is toexamine the impact of different factors on buying decision. Four variables has been used, three independent i.e. country-of-origin image, product knowledge, and product involvement and one dependent i.e. consumer purchase intention. Questionnaire of twenty one items was adopted from the research of Hanzaee and Khosrozadeh (2011) for data collection. Population was the students of Pakistani universities and selected sample size was of 207 students for applying tests for the empirical results. Data was compiled and different tests were applied through SPSS, and three hypotheses has been tested. The results demonstrate that the country of origin has no significant positive impact on the purchase intention and product knowledge, product involvement have a strong relationship and impact with purchase intentions of consumers.

Suggested Citation

  • Ahmed Imran Hunjra & Sehrish Kiran & Babar Khalid, 2015. "Relationship between Country of Origin Image, Product Knowledge, Product Involvement, and Purchase Intention," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 4(1), pages 48-62, March.
    • Handle: RePEc:rfh:bbejor:v:4:y:2015:i:1:p:48-62
    as

    Download full text from publisher

    File URL: https://bbejournal.com/index.php/BBE/article/view/227/180
    Download Restriction: no
    File URL: https://bbejournal.com/index.php/BBE/article/view/227
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Park, C Whan & Mothersbaugh, David L & Feick, Lawrence, 1994. "Consumer Knowledge Assessment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 71-82, June.
    3. Chakravarti, Amitav & Janiszewski, Chris, 2003. "The Influence of Macro-level Motives on Consideration Set Composition in Novel Purchase Situations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 244-258, September.
    4. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    5. Saeed Samiee, 1994. "Customer Evaluation of Products in a Global Market," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 25(3), pages 579-604, September.
    6. Rao, Akshay R & Monroe, Kent B, 1988. "The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 253-264, September.
    7. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. van Ittersum, Koert & Candel, Math J. J. M. & Meulenberg, Matthew T. G., 2003. "The influence of the image of a product's region of origin on product evaluation," Journal of Business Research, Elsevier, vol. 56(3), pages 215-226, March.
    2. Yu, Julie H. & Albaum, Gerald, 2002. "Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later," Journal of Business Research, Elsevier, vol. 55(11), pages 891-899, November.
    3. Saeed Samiee & Constantine S. Katsikeas & G. Tomas M. Hult, 2021. "The overarching role of international marketing: Relevance and centrality in research and practice," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1429-1444, October.
    4. A Rauf Butt, 2001. "A Comparative Study of Pakistani Consumers' Country-of-Origin Attitudes toward the Marketing Mix of Products from Germany, Japan and South Korea," Vision, , vol. 5(2), pages 49-60, July.
    5. Eng, Teck-Yong & Ozdemir, Sena & Michelson, Grant, 2016. "Brand origin and country of production congruity: Evidence from the UK and China," Journal of Business Research, Elsevier, vol. 69(12), pages 5703-5711.
    6. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
    7. Alpert, Frank & Kamins, Michael & Sakano, Tomoaki & Onzo, Naoto & Graham, John, 1997. "Retail buyer decision-making in Japan: what US sellers need to know," International Business Review, Elsevier, vol. 6(2), pages 91-112, April.
    8. Sandeep Kumar & Amit Gautam, 2021. "Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status," Metamorphosis: A Journal of Management Research, , vol. 20(1), pages 16-24, June.
    9. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
    10. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
    11. Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010. "Advancing the country image construct: Reply to Samiee's (2009) commentary," Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
    12. Banerjee, Saikat & Chaudhuri, Bibek Ray, 2020. "Factors shaping attitude of voters about celebrity politicians: Direct and indirect effects," Journal of Business Research, Elsevier, vol. 109(C), pages 210-220.
    13. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    14. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    15. Catherine Viot & Juliette Passebois-Ducros, 2010. "Wine brands or branded wines? The specificity of the French market in terms of the brand," Post-Print hal-01803728, HAL.
    16. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    17. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    18. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
    19. Diamantopoulos, Adamantios & Arslanagic-Kalajdzic, Maja & Moschik, Nicole, 2020. "Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect," Journal of Business Research, Elsevier, vol. 108(C), pages 487-495.
    20. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:bbejor:v:4:y:2015:i:1:p:48-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.