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Retail buyer decision-making in Japan: what US sellers need to know

Author

Listed:
  • Alpert, Frank
  • Kamins, Michael
  • Sakano, Tomoaki
  • Onzo, Naoto
  • Graham, John

Abstract

With formal trade barriers in Japan virtually eliminated, attention has turned to the structural or non-tariff barriers that might help explain persistent trade deficits with Japan that the US and many other countries have experienced. In this study, the first empirical examination of its kind, we analyze how the Japanese distribution system serves as a structural barrier to entry. To do so, we surveyed Japanese supermarket buyers about the individual and relative importance of five key factors in their choice of suppliers. In addition, we used similar data from a previous study of retail buyers in the United States to develop the first cross-cultural comparison of retailer decision-making. Important differences in the nature and conduct of business relationships in the two countries suggest several ways that US seller--and indeed, all foreign sellers--might address the disadvantages they face in the Japanese market.

Suggested Citation

  • Alpert, Frank & Kamins, Michael & Sakano, Tomoaki & Onzo, Naoto & Graham, John, 1997. "Retail buyer decision-making in Japan: what US sellers need to know," International Business Review, Elsevier, vol. 6(2), pages 91-112, April.
    • Handle: RePEc:eee:iburev:v:6:y:1997:i:2:p:91-112
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    References listed on IDEAS

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    Cited by:

    1. Kim, Changju & Takashima, Katsuyoshi, 2014. "The impact of outcome-based control for retail buyers on organizational performance," Australasian marketing journal, Elsevier, vol. 22(2), pages 76-83.
    2. Swoboda, Bernhard & Foscht, Thomas & Cliquet, Gérard, 2008. "International value chain processes by retailers and wholesalers — A general approach," Journal of Retailing and Consumer Services, Elsevier, vol. 15(2), pages 63-77.

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