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Guilty by stereotypic association: Country animosity and brand prejudice and discrimination

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  • Cristel Russell
  • Dale Russell

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  • Cristel Russell & Dale Russell, 2010. "Guilty by stereotypic association: Country animosity and brand prejudice and discrimination," Marketing Letters, Springer, vol. 21(4), pages 413-425, December.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:4:p:413-425
    DOI: 10.1007/s11002-009-9097-y
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    References listed on IDEAS

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    1. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    2. Gurhan-Canli, Zeynep & Maheswaran, Durairaj, 2000. "Determinants of Country-of-Origin Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 96-108, June.
    3. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    4. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
    5. Ravi Pappu & Pascale G Quester & Ray W Cooksey, 2007. "Country image and consumer-based brand equity: relationships and implications for international marketing," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(5), pages 726-745, September.
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    Citations

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    Cited by:

    1. Cheah, Isaac & Phau, Ian & Kea, Garick & Huang, Yu An, 2016. "Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 184-192.
    2. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
    3. Sivaramakrishnan, Subramanian & Carvalho, Sergio W., 2019. "The implication of country disposition in consumer response to ingredient branding strategies," Journal of Business Research, Elsevier, vol. 103(C), pages 286-292.
    4. Zhang, Zhikun & Zhang, Chuang & Shen, Lu, 2020. "Deterring dealer slackness: The role of supplier incentives and monitoring and the market environment," Journal of Business Research, Elsevier, vol. 121(C), pages 353-363.
    5. Khan, Hina & Daryanto, Ahmad & Liu, Chihling, 2019. "How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product," International Business Review, Elsevier, vol. 28(2), pages 405-414.
    6. Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
    7. Russell, Cristel Antonia & Schau, Hope Jensen & Bliese, Paul, 2019. "Brand afterlife: Transference to alternate brands following corporate failure," Journal of Business Research, Elsevier, vol. 97(C), pages 257-267.
    8. El-Bassiouny, Noha, 2014. "The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers," Journal of Business Research, Elsevier, vol. 67(2), pages 42-49.

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