IDEAS home Printed from https://ideas.repec.org/a/ddj/fseeai/y2016i1p5-13.html
   My bibliography  Save this article

Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period

Author

Listed:
  • Durmus YÖRÜK

    (Afyon Kocatepe University, Turkey)

  • Cantürk KAYAHAN

    (Afyon Kocatepe University, Turkey)

  • Ilkin YARAN ÖGEL

    (Afyon Kocatepe University, Turkey)

Abstract

This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables which are consumer ethnocentrism and consumer animosity, and dependent variable which is willingness to buy foreign products is determined. In addition, the effect of product judgment as a moderator on the relationship between willingness to buy foreign products and consumer ethnocentrism and animosity is explored. Convenience sampling method was used in the study. Data was collected from students in Faculty of Economics and Administrative Sciences of Afyon Kocatepe University as based on voluntary basis. The data were collected between 20.10.2015 and 02.11.2015 and within this time period, it was reached to 418 students, totally. Thus, these 418 students in Faculty of Economics and Administrative Sciences became the sample of the research. Research findings show, different from the many researches in the literature, that consumer ethnocentrism, and consumer animosity do not negatively affect the willingness to buy foreign products even in a case when Turkey has a diplomatic problem with some countries. So the previous findings about the consumer ethnocentrism and the consumer animosity are challenged with the findings of this study within Turkey context. In this sense, this study contributes to the literature scholarly, by offering new findings about the existing constructs within different country context.

Suggested Citation

  • Durmus YÖRÜK & Cantürk KAYAHAN & Ilkin YARAN ÖGEL, 2016. "Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 5-13.
    • Handle: RePEc:ddj:fseeai:y:2016:i:1:p:5-13
    as

    Download full text from publisher

    File URL: http://www.eia.feaa.ugal.ro/images/eia/2016_1/YorukKayahanYaranOgel.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(2), pages 345-363, June.
    2. Martin S Roth & Jean B Romeo, 1992. "Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 477-497, September.
    3. Malcolm Smith & Qianpin Li, 2010. "The boycott model of foreign product purchase: an empirical test in China," Asian Review of Accounting, Emerald Group Publishing Limited, vol. 18(2), pages 106-130, July.
    4. Siew Meng Leong & Joseph A Cote & Swee Hoon Ang & Soo Jiuan Tan & Kwon Jung & Ah Keng Kau & Chanthika Pornpitakpan, 2008. "Understanding consumer animosity in an international crisis: nature, antecedents, and consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(6), pages 996-1009, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter Magnusson & Stanford A. Westjohn & Nancy J. Sirianni, 2019. "Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(3), pages 318-338, April.
    2. Amine, Lyn Suzanne, 2008. "Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia," International Business Review, Elsevier, vol. 17(4), pages 402-422, August.
    3. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2015. "Consumer animosity and foreign direct investment: An investigation of consumer responses," International Business Review, Elsevier, vol. 24(1), pages 23-32.
    4. Fong, Cher-Min & Chang, Hsing-Hua Stella & Lin, Mong-Ching & Chen, I-Hung, 2022. "Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    5. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2013. "Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan," International Business Review, Elsevier, vol. 22(1), pages 174-186.
    6. Khan, Hina & Daryanto, Ahmad & Liu, Chihling, 2019. "How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product," International Business Review, Elsevier, vol. 28(2), pages 405-414.
    7. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    8. Paulius Neciunskas & Laura Tomaseviciute & Dovile Kazlauske & Justina Gineikiene & Ruta Kazlauskaite, 2017. "Uniqueness Perception And Willingness To Buy Protected Geographical Origin Versus Doppelgaenger Brands," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 8(2).
    9. Cynthia Gyamfi & Richard Denanyoh & Sylvester Gyan, 2013. "Ghanaian Consumers of Mobile Phones: Is the Preference Local or Foreign?," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 1(3), pages 67-76.
    10. Stanford A Westjohn & Peter Magnusson & Yi Peng & Hyeyoon Jung, 2021. "Acting on anger: Cultural value moderators of the effects of consumer animosity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1591-1615, October.
    11. Pappu, Ravi & Quester, Pascale, 2010. "Country equity: Conceptualization and empirical evidence," International Business Review, Elsevier, vol. 19(3), pages 276-291, June.
    12. Brijs, Kris & Bloemer, Josée & Kasper, Hans, 2011. "Country-image discourse model: Unraveling meaning, structure, and function of country images," Journal of Business Research, Elsevier, vol. 64(12), pages 1259-1269.
    13. Hino, Hayiel, 2023. "More than just empathy: The influence of moral emotions on boycott participation regarding products sourced from politically contentious regions," International Business Review, Elsevier, vol. 32(1).
    14. Bahaee, Mahmood & Pisani, Michael J., 2009. "Iranian consumer animosity and U.S. products: A witch's brew or elixir?," International Business Review, Elsevier, vol. 18(2), pages 199-210, April.
    15. Suh, YongGu & Hur, JungYun & Davies, Gary, 2016. "Cultural appropriation and the country of origin effect," Journal of Business Research, Elsevier, vol. 69(8), pages 2721-2730.
    16. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    17. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    18. Gerald Yong Gao & Danny Tan Wang & Yi Che, 2018. "Impact of historical conflict on FDI location and performance: Japanese investment in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 1060-1080, October.
    19. Lee, Jin Kyun & Lee, Byung-Kwan & Lee, Wei-Na, 2013. "Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance," Journal of Business Research, Elsevier, vol. 66(3), pages 354-363.
    20. Cristel Russell & Dale Russell, 2010. "Guilty by stereotypic association: Country animosity and brand prejudice and discrimination," Marketing Letters, Springer, vol. 21(4), pages 413-425, December.

    More about this item

    Keywords

    Attitutes; Foreing products;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ddj:fseeai:y:2016:i:1:p:5-13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gianina Mihai (email available below). General contact details of provider: https://edirc.repec.org/data/fegalro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.