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Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

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Listed:
  • Siew Meng Leong

    (Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore)

  • Joseph A Cote

    (Washington State University, Vancouver, USA)

  • Swee Hoon Ang

    (Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore)

  • Soo Jiuan Tan

    (Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore)

  • Kwon Jung

    (KDI School of Public Policy and Management, Korea)

  • Ah Keng Kau

    (Department of Marketing, NUS Business School, National University of Singapore, Singapore, Republic of Singapore)

  • Chanthika Pornpitakpan

    (Faculty of Business Administration, University of Macau, China)

Abstract

The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia, Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and stable animosity. Implications of these findings are discussed, and directions for future research suggested. Journal of International Business Studies (2008) 39, 996–1009. doi:10.1057/palgrave.jibs.8400392

Suggested Citation

  • Siew Meng Leong & Joseph A Cote & Swee Hoon Ang & Soo Jiuan Tan & Kwon Jung & Ah Keng Kau & Chanthika Pornpitakpan, 2008. "Understanding consumer animosity in an international crisis: nature, antecedents, and consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(6), pages 996-1009, September.
  • Handle: RePEc:pal:jintbs:v:39:y:2008:i:6:p:996-1009
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    Cited by:

    1. Soo Tan & Siok Tambyah, 2011. "Generalized Trust and Trust in Institutions in Confucian Asia," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 103(3), pages 357-377, September.
    2. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    3. Coombs, W. Timothy & Laufer, Daniel, 2018. "Global Crisis Management – Current Research and Future Directions," Journal of International Management, Elsevier, vol. 24(3), pages 199-203.
    4. Chengguang Li & Ilgaz Arikan & Oded Shenkar & Asli Arikan, 2020. "The impact of country-dyadic military conflicts on market reaction to cross-border acquisitions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(3), pages 299-325, April.
    5. Siqueira, Ana Cristina O. & Priem, Richard L. & Parente, Ronaldo C., 2015. "Demand-side Perspectives in International Business: Themes and Future Directions," Journal of International Management, Elsevier, vol. 21(4), pages 261-266.
    6. Khan, Hina & Daryanto, Ahmad & Liu, Chihling, 2019. "How anticipated regret influences the effect of economic animosity on consumers’ reactions towards a foreign product," International Business Review, Elsevier, vol. 28(2), pages 405-414.
    7. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2013. "Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan," International Business Review, Elsevier, vol. 22(1), pages 174-186.
    8. Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
    9. David Hugh-Jones & Martin Alois Leroch, 2017. "Intergroup Revenge: A Laboratory Experiment," Homo Oeconomicus: Journal of Behavioral and Institutional Economics, Springer, vol. 34(2), pages 117-135, November.
    10. Adriana MANOLICĂ & Teodora ROMAN & Gabriel-Nicolae PĂDURARU, 2018. "Country Of Origin, Animosity And Brand Perception," EURINT, Centre for European Studies, Alexandru Ioan Cuza University, vol. 5, pages 88-102.
    11. Tana Cristina LICSANDRU & Leslie T. SZAMOSI & Nicolas PAPADOPOULOS, 2013. "The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 1(2), pages 259-277, August.
    12. Wang, Cheng Lu & Li, Dongjin & Barnes, Bradley R. & Ahn, Jongseok, 2012. "Country image, product image and consumer purchase intention: Evidence from an emerging economy," International Business Review, Elsevier, vol. 21(6), pages 1041-1051.
    13. Li, Megan Yuan & Makino, Shige & Jiang, Chunyan, 2019. "Does national sentiment affect foreign direct investment, and if so, how? Additional evidence," International Business Review, Elsevier, vol. 28(5), pages 1-1.
    14. Gerald Yong Gao & Danny Tan Wang & Yi Che, 2018. "Impact of historical conflict on FDI location and performance: Japanese investment in China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(8), pages 1060-1080, October.
    15. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2015. "Consumer animosity and foreign direct investment: An investigation of consumer responses," International Business Review, Elsevier, vol. 24(1), pages 23-32.
    16. Peter Magnusson & Stanford A. Westjohn & Nancy J. Sirianni, 2019. "Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(3), pages 318-338, April.
    17. Bahaee, Mahmood & Pisani, Michael J., 2009. "Iranian consumer animosity and U.S. products: A witch's brew or elixir?," International Business Review, Elsevier, vol. 18(2), pages 199-210, April.

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