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Of products and tourism destinations: An integrative, cross-national study of place image

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  • Elliot, Statia
  • Papadopoulos, Nicolas

Abstract

Despite recognition that places have images, and that images influence consumers (Rojas-Mendez, 2013), place image research has been challenged by a lack of breadth. Studies are generally limited to the perspective of one field of study, mainly Product-Country Image (PCI) or Tourism Destination Image (TDI), measure the images of individual places without reference to a comparative perspective, and rarely consider the influence of a broader gestalt perception of place (Zeugner-Roth & Zabkar, 2015). To explore the multi-dimensional nature of place image and its influence on buyer behavior, this study adopts an interdisciplinary approach by incorporating product, country, and tourism variables simultaneously. An integrated model is empirically tested in two countries using four target countries in each case, resulting in eight model tests. Results reveal how the subcomponents of place image are related: cognitive country image has the greatest influence on product evaluations; affective country image has the greatest influence on destination evaluations; and notably, product beliefs influence tourism receptivity, supporting the hypothesized cross-over effect from PCI to TDI.

Suggested Citation

  • Elliot, Statia & Papadopoulos, Nicolas, 2016. "Of products and tourism destinations: An integrative, cross-national study of place image," Journal of Business Research, Elsevier, vol. 69(3), pages 1157-1165.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:3:p:1157-1165
    DOI: 10.1016/j.jbusres.2015.08.031
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    References listed on IDEAS

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    7. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
    8. Nuno Baptista & Nelson Matos, 2018. "Analysing Destination Image From A Consumer Behaviour Perspective," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(3), pages 226-236.
    9. Xue Fa Tong & David Yoon Kin Tong & Wai Sern Tam, 2016. "Food Tourism: The Melaka Gastronomic Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 236-246, September.
    10. Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.
    11. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
    12. María del Mar Serrano-Arcos & Raquel Sánchez-Fernández & Juan Carlos Pérez-Mesa, 2021. "Analysis of Product-Country Image from Consumer’s Perspective: The Impact of Subjective Knowledge, Perceived Risk and Media Influence," Sustainability, MDPI, vol. 13(4), pages 1-25, February.
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