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When distinction does not pay off - Investigating the determinants of European agritourism prices

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  • Viglia, Giampaolo
  • Abrate, Graziano

Abstract

Agritourism aims to deliver a particular kind of travel experience when compared to more mainstream types of hospitality, calling for the development of a specific model to design pricing strategies. This research examines the impact of three groups of factors on price: (i) internal attributes, classified as common or distinctive to other hospitality categories, (ii) external attributes, in terms of natural environment or cultural attractiveness and (iii) reputation, in the form of online and offline ratings.

Suggested Citation

  • Viglia, Giampaolo & Abrate, Graziano, 2017. "When distinction does not pay off - Investigating the determinants of European agritourism prices," Journal of Business Research, Elsevier, vol. 80(C), pages 45-52.
    • Handle: RePEc:eee:jbrese:v:80:y:2017:i:c:p:45-52
    DOI: 10.1016/j.jbusres.2017.07.004
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    4. Ming-Lang Tseng & Chia-Hao Chang & Kuo-Jui Wu & Chun-Wei Remen Lin & Bhuripan Kalnaovkul & Raymond R. Tan, 2019. "Sustainable Agritourism in Thailand: Modeling Business Performance and Environmental Sustainability under Uncertainty," Sustainability, MDPI, vol. 11(15), pages 1-20, July.
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    6. Olya, Hossein G.T. & Lee, Choong-Ki & Lee, Yong-Ki & Reisinger, Yvette, 2019. "What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 195-205.

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