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An analysis of price segmentation in the cruise industry

Author

Listed:
  • Josep Maria Espinet

    (Facultat de Ciències Econòmiques i Empresarials
    Facultat de Turisme. Pl. Ferrater i Mora)

  • Ariadna Gassiot-Melian

    (Facultat de Turisme. Pl. Ferrater i Mora)

  • Ricard Rigall-I-Torrent

    (Facultat de Ciències Econòmiques i Empresarials)

Abstract

The cruise industry is a segment within the tourism and hospitality sector, with special characteristics as the accommodation moves from one place to another. The aim of this study is to rank cruise companies’ prices by means of some of their characteristics and attributes. To carry out this research a set of updated databases were created. The methodology applied is the hedonic approach. The results obtained using several specifications allow us to set a stable ranking of cruise companies’ prices that are useful for academics, practitioners and customers, which is a novelty in the academic cruise industry.

Suggested Citation

  • Josep Maria Espinet & Ariadna Gassiot-Melian & Ricard Rigall-I-Torrent, 2020. "An analysis of price segmentation in the cruise industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(3), pages 162-189, June.
    • Handle: RePEc:pal:jorapm:v:19:y:2020:i:3:d:10.1057_s41272-020-00232-8
    DOI: 10.1057/s41272-020-00232-8
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    References listed on IDEAS

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