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Market accessibility and hotel prices in the Caribbean: The moderating effect of quality-signaling factors

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  • Yang, Yang
  • Mueller, Noah J.
  • Croes, Robertico R.

Abstract

The purpose of the paper is to investigate the influence of market accessibility on hotel prices and how this influence is moderated by various quality-signaling factors, such as online user ratings, “thumbs up” (recommendation) percentage, hotel class, and chain affiliation. Using a randomized sample of hotels in the Caribbean islands, we employ a three-level mixed-effect linear regression model to investigate the plausible relationship between market accessibility and hotel prices. After controlling for unobserved island-level and hotel-level characteristics, the model indicates that in most periods, low market accessibility (high flight costs) leads to lower hotel prices, and this influence is mitigated by well-established positive reputations as represented by the quality-signaling factors. Our findings imply that hotels should work to increase their reputations to help buffer the impacts of inaccessibility. In an effort to increase market accessibility, one course of action is to reduce airport landing taxes and fees.

Suggested Citation

  • Yang, Yang & Mueller, Noah J. & Croes, Robertico R., 2016. "Market accessibility and hotel prices in the Caribbean: The moderating effect of quality-signaling factors," Tourism Management, Elsevier, vol. 56(C), pages 40-51.
  • Handle: RePEc:eee:touman:v:56:y:2016:i:c:p:40-51
    DOI: 10.1016/j.tourman.2016.03.021
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    8. Garača Vuk & Vukosav Svetlana & Stamenković Igor & Košić Kristina & Bradić Milan, 2020. "The Impact of New Global Economic Crisis on the Social Function of Spas and Climatic Resorts in Serbia," Economic Themes, Sciendo, vol. 58(2), pages 255-273, June.
    9. Tao Hu & Haoyu Song, 2022. "Analysis of Influencing Factors and Distribution Simulation of Budget Hotel Room Pricing Based on Big Data and Machine Learning from a Spatial Perspective," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    10. Josep Lladós-Masllorens & Antoni Meseguer-Artola & Inma Rodríguez-Ardura, 2020. "Understanding Peer-to-Peer, Two-Sided Digital Marketplaces: Pricing Lessons from Airbnb in Barcelona," Sustainability, MDPI, vol. 12(13), pages 1-19, June.
    11. Lawani, Abdelaziz & Reed, Michael R. & Mark, Tyler & Zheng, Yuqing, 2019. "Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in Boston," Regional Science and Urban Economics, Elsevier, vol. 75(C), pages 22-34.
    12. Ante Mandić & Lidija Petrić, 2021. "The impacts of location and attributes of protected natural areas on hotel prices: implications for sustainable tourism development," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(1), pages 833-863, January.
    13. Yang Yang & Zhenxing (Eddie) Mao, 2019. "When ‘spatial’ means special: Special issue on spatial economics and tourism development," Tourism Economics, , vol. 25(8), pages 1145-1149, December.
    14. Aldric Vives & Marta Jacob & Marga Payeras, 2018. "Revenue management and price optimization techniques in the hotel sector," Tourism Economics, , vol. 24(6), pages 720-752, September.

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