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Atributos, puntuacion y precios hedonicos en la Provincia de Buenos Aires y CABA: un analisis basado en Booking y Airbnb

Author

Listed:
  • Natalia Porto
  • Manuela Cerimelo
  • Iván Albina
  • Juan Luis Schiavonni
  • Francisco Pizzi

Abstract

Es un hecho conocido que las tarifas que cobran los alojamientos varían entre sí. Uno de los motivos es que los alojamientos difieren en atributos. Estos atributos incluyen no solo la calidad de la habitación, sino también el acceso a varias instalaciones compartidas, la calidad del servicio y la evaluación que hacen los consumidores. El enfoque de precios hedónicos permite estimar la disposición a pagar por las características del producto (alojamientos). Este enfoque establece que el precio de un producto puede considerarse como una función de los diversos atributos que tienen un precio implícito y pueden determinarse por separado. Teniendo en cuenta esta metodología y utilizando datos de dos sitios web turísticos, Booking y Airbnb, el objetivo de este trabajo es estudiar la influencia de una variedad de atributos sobre las tarifas cobradas por alojamientos en la Provincia de Buenos Aires (PBA) y la Ciudad de Buenos Aires. (CABA). Se destaca como novedosa la elaboración propia de las bases de datos y su aplicación a Argentina. Los resultados sugieren que la disposición a pagar en PBA por atributos más tradicionales (calefacción, aire acondicionado, etc.) es menor que la de específicos (deportes, spa, etc.). En CABA y PBA, se debe prestar atención a los atributos subjetivos ya que también tienen un impacto significativo en el precio.

Suggested Citation

  • Natalia Porto & Manuela Cerimelo & Iván Albina & Juan Luis Schiavonni & Francisco Pizzi, 2020. "Atributos, puntuacion y precios hedonicos en la Provincia de Buenos Aires y CABA: un analisis basado en Booking y Airbnb," Asociación Argentina de Economía Política: Working Papers 4392, Asociación Argentina de Economía Política.
    • Handle: RePEc:aep:anales:4392
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    References listed on IDEAS

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    More about this item

    Keywords

    precios hedónicos; Airbnb; Booking;
    All these keywords.

    JEL classification:

    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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