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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

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Cited by:

  1. Pramono Hari Adi & Faizal Wihuda & Wiwiek Rabiatul Adawiyah, 2017. "The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 39-57.
  2. King, Robert Allen & Racherla, Pradeep & Bush, Victoria D., 2014. "What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature," Journal of Interactive Marketing, Elsevier, vol. 28(3), pages 167-183.
  3. Bianchi, Constanza & Andrews, Lynda, 2015. "Investigating marketing managers' perspectives on social media in Chile," Journal of Business Research, Elsevier, vol. 68(12), pages 2552-2559.
  4. Huggins, Kyle A. & Holloway, Betsy B. & White, Darin W., 2013. "Cross-cultural effects in E-retailing: The moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers," Journal of Business Research, Elsevier, vol. 66(3), pages 321-327.
  5. Mihaela ABĂLĂESEI, 2014. "Electronic Word Of Mouth: How Much Do We Know?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 135-142, November.
  6. Ilhan, Behice Ece & Kübler, Raoul V. & Pauwels, Koen H., 2018. "Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media," Journal of Interactive Marketing, Elsevier, vol. 43(C), pages 33-51.
  7. Andreea Pachițanu, 2017. "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 240-248, October.
  8. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  9. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
  10. Choo Yeon Kim & Seong Soo Cha, 2023. "Effect of SNS Characteristics for Dining Out on Customer Satisfaction and Online Word of Mouth," SAGE Open, , vol. 13(3), pages 21582440231, September.
  11. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
  12. Deepti Srivastava & Ruppal Walia Sharma, 2017. "Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review," Jindal Journal of Business Research, , vol. 6(1), pages 25-43, June.
  13. Benoit, Sabine & Hogreve, Jens & Sichtmann, Christina & Bilstein, Nicola, 2019. "Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities," SMR - Journal of Service Management Research, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 3(2), pages 54-65.
  14. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
  15. Alden, Dana L. & Kelley, James B. & Youn, James B. & Chen, Qimei, 2016. "Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea," Journal of Business Research, Elsevier, vol. 69(12), pages 5909-5916.
  16. Carmela Milano, 2015. "Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior," Working Papers CEB 15-004, ULB -- Universite Libre de Bruxelles.
  17. Schindler, Robert M. & Minton, Elizabeth A., 2022. "What becomes sacred to the consumer: Implications for marketers," Journal of Business Research, Elsevier, vol. 151(C), pages 355-365.
  18. Tran, Gina A. & Strutton, David, 2020. "Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  19. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
  20. Roberto Chierici & Barbara Del Bosco & Alice Mazzucchelli & Claudio Chiacchierini, 2021. "Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 216-216, July.
  21. Hautz, Julia & Füller, Johann & Hutter, Katja & Thürridl, Carina, 2014. "Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers' Perceptions and Intended Behaviors," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 1-15.
  22. Michael A. Stanko, 2016. "Toward a Theory of Remixing in Online Innovation Communities," Information Systems Research, INFORMS, vol. 27(4), pages 773-791, December.
  23. Mardon, Rebecca & Molesworth, Mike & Grigore, Georgiana, 2018. "YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship," Journal of Business Research, Elsevier, vol. 92(C), pages 443-454.
  24. Nguyen, Hang T. & Chaudhuri, Malika, 2019. "Making new products go viral and succeed," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 39-62.
  25. Miluska Murillo-Zegarra & Carla Ruiz-Mafe & Silvia Sanz-Blas, 2020. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
  26. Clinton Amos & Nancy Spears & Iryna Pentina, 2016. "Rhetorical Analysis of Resistance to Environmentalism As Enactment of Morality Play between Social and Ecological Well-Being," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(1), pages 224-259, March.
  27. Zheng Shen, 2022. "How Small Brands Survive the Social Media Firestorm Through Culture Heritage: A Case Study of Irish Fashion Microblogging," SAGE Open, , vol. 12(2), pages 21582440221, April.
  28. Fischer, Eileen & Reuber, A. Rebecca, 2011. "Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?," Journal of Business Venturing, Elsevier, vol. 26(1), pages 1-18, January.
  29. Watson, George F. & Worm, Stefan & Palmatier, Robert W. & Ganesan, Shankar, 2015. "The Evolution of Marketing Channels: Trends and Research Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 546-568.
  30. Colleen M. Harmeling & Jordan W. Moffett & Mark J. Arnold & Brad D. Carlson, 2017. "Toward a theory of customer engagement marketing," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 312-335, May.
  31. Nguyen, Huyen Thanh Thanh, 2022. "The power of Word-of-Mouth marketing (WOMM): our early encounter," OSF Preprints evp5d, Center for Open Science.
  32. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
  33. Fullerton, Gordon, 2011. "Creating advocates: The roles of satisfaction, trust and commitment," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 92-100.
  34. Jansen, Nora & Hinz, Oliver, 2022. "Inferring opinion leadership from digital footprints," Journal of Business Research, Elsevier, vol. 139(C), pages 1123-1137.
  35. Zhou, Shuang & Blazquez, Marta & McCormick, Helen & Barnes, Liz, 2021. "How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure," Journal of Business Research, Elsevier, vol. 134(C), pages 122-142.
  36. Pop Nicolae Al. & Todor Mihai-Dan & Partenie Cristina-Veronica, 2015. "The Marketing Mentality Within The Organization - A Comparative Study Between Companies And Non-Profit Organizations In Romania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1260-1268, July.
  37. Eyal Eckhaus & Zachary Sheaffer, 2018. "Managerial hubris detection: the case of Enron," Risk Management, Palgrave Macmillan, vol. 20(4), pages 304-325, November.
  38. Pan, Yue & Zhang, Jason Q., 2011. "Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews," Journal of Retailing, Elsevier, vol. 87(4), pages 598-612.
  39. Daniela Santos & Winnie Picoto, 2013. "Integrating Social Media Tools In A Web Portal," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 9-29.
  40. Blazevic, Vera & Wiertz, Caroline & Cotte, June & de Ruyter, Ko & Keeling, Debbie Isobel, 2014. "GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 87-100.
  41. Apdi, Ferdi Ansyah, 2019. "Media Sosial Perilaku Konsumen dan Strategi Pemasaran Implikasi Halal tentang Operasi Pemasaran Islam," MPRA Paper 95102, University Library of Munich, Germany.
  42. Bastos, Wilson, 2020. "“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 1-16.
  43. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
  44. Nicole Walzhofer & Marcus Riekeberg & Florian Follert, 2022. "From White Collar to Influencer Marketing? How Banks Can Reach Young Customers," IJFS, MDPI, vol. 10(3), pages 1-26, September.
  45. Stanko, Michael A. & Henard, David H., 2017. "Toward a better understanding of crowdfunding, openness and the consequences for innovation," Research Policy, Elsevier, vol. 46(4), pages 784-798.
  46. Venciūtė Dominyka, 2018. "Social Media Marketing – from Tool to Capability," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 131-145, June.
  47. Krafft, Manfred & Kumar, V. & Harmeling, Colleen & Singh, Siddharth & Zhu, Ting & Chen, Jialie & Duncan, Tom & Fortin, Whitney & Rosa, Erin, 2021. "Insight is power: Understanding the terms of the consumer-firm data exchange," Journal of Retailing, Elsevier, vol. 97(1), pages 133-149.
  48. Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
  49. Petrescu, Maria & O’Leary, Kathleen & Goldring, Deborah & Ben Mrad, Selima, 2018. "Incentivized reviews: Promising the moon for a few stars," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 288-295.
  50. Scott Motyka & Dhruv Grewal & Elizabeth Aguirre & Dominik Mahr & Ko Ruyter & Martin Wetzels, 2018. "The emotional review–reward effect: how do reviews increase impulsivity?," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1032-1051, November.
  51. Raluca-Mihaela SANDU & Mihaela ABĂLĂESEI, 2015. "Social Media And The Potential Of Weblogs In Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 305-310, June.
  52. Zongshui Wang & Hong Zhao & Yan Wang, 2015. "Social networks in marketing research 2001–2014: a co-word analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(1), pages 65-82, October.
  53. LENG Ho Keat, 2012. "Marketing Politicians On Facebook: An Examination Of The Singapore General Election 2011," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(1), pages 101-109, April.
  54. Arpan Kumar Kar & Shweta Kumari Choudhary & P. Vigneswara Ilavarasan, 2023. "How can we improve tourism service experiences: insights from multi-stakeholders’ interaction," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(1), pages 73-89, March.
  55. Rajković, Borislav & Đurić, Ivan & Zarić, Vlade & Glauben, Thomas, 2021. "Gaining trust in the digital age: The potential of social media for increasing the competitiveness of small and medium enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(4).
  56. Shakeel ul Rehman & Rafia Gulzar & Wajeeha Aslam, 2022. "Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach," SAGE Open, , vol. 12(2), pages 21582440221, May.
  57. Pranpreya Sriwannawit & Ulf Sandström, 2015. "Large-scale bibliometric review of diffusion research," Scientometrics, Springer;Akadémiai Kiadó, vol. 102(2), pages 1615-1645, February.
  58. Babutsidze, Zakaria, 2018. "The rise of electronic social networks and implications for advertisers," Technological Forecasting and Social Change, Elsevier, vol. 137(C), pages 27-39.
  59. Zhixuan Xu & Minghui Qian, 2023. "Predicting Popularity of Viral Content in Social Media through a Temporal-Spatial Cascade Convolutional Learning Framework," Mathematics, MDPI, vol. 11(14), pages 1-29, July.
  60. Liao, Junyun & Huang, Minxue & Xiao, Bangming, 2017. "Promoting continual member participation in firm-hosted online brand communities: An organizational socialization approach," Journal of Business Research, Elsevier, vol. 71(C), pages 92-101.
  61. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
  62. Gregor Jagodic, 2016. "The Impact of Media on Consumers’ Environmental Behaviour," International Journal of Management, Knowledge and Learning, International School for Social and Business Studies, Celje, Slovenia, vol. 5(2), pages 263-281.
  63. Anna Majtanova & Zuzana Brokesova, 2012. "Financial Services Marketing In The Era Of Online Social Network Sites: The Case Of Insurance Marketing," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 21(1), pages 45-66, june.
  64. Liu, Stephanie Q. & Choi, Sungwoo & Mattila, Anna S., 2019. "Love is in the menu: Leveraging healthy restaurant brands with handwritten typeface," Journal of Business Research, Elsevier, vol. 98(C), pages 289-298.
  65. Kaushik Mukerjee, 2018. "The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers: investigating the mediating effect of loyalty," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(1), pages 12-24, March.
  66. Li Chen & Yajie Yan & Andrew N. Smith, 2023. "What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 198-221, January.
  67. Pera, Rebecca & Menozzi, Anna & Abrate, Graziano & Baima, Gabriele, 2021. "When cocreation turns into codestruction," Journal of Business Research, Elsevier, vol. 128(C), pages 222-232.
  68. Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes, 2016. "Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions," Journal of Brand Management, Palgrave Macmillan, vol. 23(2), pages 153-178, March.
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  70. Kerstin Bode & Peter Whittaker & Miriam Dressler & Yvonne Bauer & Haider Ali, 2022. "Pain Management Program in Cardiology: A Template for Application of Normalization Process Theory and Social Marketing to Implement a Change in Practice Quality Improvement," IJERPH, MDPI, vol. 19(9), pages 1-12, April.
  71. Tobias Reckmann, 2017. "Verwendung von Word of Mouth-Daten zur Identifikation von Asymmetrie im Wettbewerb: Eine textbasierte Analyse am Beispiel deutscher Automobilmarken [Identification of asymmetric competition by usin," Schmalenbach Journal of Business Research, Springer, vol. 69(2), pages 173-201, June.
  72. Wu, Mao-Ying & Pearce, Philip L., 2014. "Chinese recreational vehicle users in Australia: A netnographic study of tourist motivation," Tourism Management, Elsevier, vol. 43(C), pages 22-35.
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  74. Rydén, Pernille & Ringberg, Torsten & Wilke, Ricky, 2015. "How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 1-16.
  75. Ziad Abdelmoety & Spiros Gounaris, 2015. "Exporting B2B Solutions: The Impact and Contribution of Using Social Media," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 23-40, January.
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  77. Raassens, N. & Haans, Hans, 2017. "NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior," Other publications TiSEM 931e7761-7c6e-40ee-8976-2, Tilburg University, School of Economics and Management.
  78. Irene Gil Saura & Gloria Berenguer-Contrí & María Eugenia Ruiz Molina & Géraldine Michel, 2017. "Customer segmentation based on store equity: What explains customer store preference?," Journal of Brand Management, Palgrave Macmillan, vol. 24(6), pages 546-561, November.
  79. Chowdhury, Nasif, 2016. "The Impact of Electronic Word-of-Mouth on Consumers’ Purchase Intentions in Bangladesh Telecommunication Industry," EconStor Preprints 142747, ZBW - Leibniz Information Centre for Economics.
  80. Carmela Milano & Sandra Rothenberger, 2018. "Democratization or Vulgarization - The Impact of Facebook on Cultural Capital," Post-Print CEB, ULB -- Universite Libre de Bruxelles, vol. 5(1), pages 129-144, February.
  81. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
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  84. Kaplan, Andreas M. & Haenlein, Michael, 2011. "Two hearts in three-quarter time: How to waltz the social media/viral marketing dance," Business Horizons, Elsevier, vol. 54(3), pages 253-263, May.
  85. Elram Michaela & Steiner Lavie orna, 2015. "Fashion Conscious Consumers, Fast Fashion and the Impact of Social Media on Purchase Intention," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 4, December.
  86. Fabrice Hervé & Armin Schwienbacher, 2018. "Crowdfunding And Innovation," Journal of Economic Surveys, Wiley Blackwell, vol. 32(5), pages 1514-1530, December.
  87. Godey, Bruno & Manthiou, Aikaterini & Pederzoli, Daniele & Rokka, Joonas & Aiello, Gaetano & Donvito, Raffaele & Singh, Rahul, 2016. "Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior," Journal of Business Research, Elsevier, vol. 69(12), pages 5833-5841.
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  111. Akbari, Morteza & Foroudi, Pantea & Zaman Fashami, Rahime & Mahavarpour, Nasrin & Khodayari, Maryam, 2022. "Let us talk about something: The evolution of e-WOM from the past to the future," Journal of Business Research, Elsevier, vol. 149(C), pages 663-689.
  112. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
  113. Giovanni Sogari & Tommaso Pucci & Barbara Aquilani & Lorenzo Zanni, 2017. "Millennial Generation and Environmental Sustainability: The Role of Social Media in the Consumer Purchasing Behavior for Wine," Sustainability, MDPI, vol. 9(10), pages 1-16, October.
  114. Bruning, Patrick F. & Alge, Bradley J. & Lin, Hsin-Chen, 2020. "Social networks and social media: Understanding and managing influence vulnerability in a connected society," Business Horizons, Elsevier, vol. 63(6), pages 749-761.
  115. Yap, Kenneth B. & Soetarto, Budi & Sweeney, Jillian C., 2013. "The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective," Australasian marketing journal, Elsevier, vol. 21(1), pages 66-74.
  116. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
  117. Gerrath, Maximilian H.E.E. & Usrey, Bryan, 2021. "The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 531-548.
  118. von Wallpach, Sylvia & Hemetsberger, Andrea & Espersen, Peter, 2017. "Performing identities: Processes of brand and stakeholder identity co-construction," Journal of Business Research, Elsevier, vol. 70(C), pages 443-452.
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