Effects of Story Marketing and Travel Involvement on Tourist Behavioral Intention in the Tourism Industry
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- Kristine de Valck & Roberts V. Kozinets & Andrea C. Wojnicki & Sarah J.S. Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
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- Meilan Jin & Yuxian Juan & Youngjoon Choi & Choong-Ki Lee, 2019. "Estimating the Preservation Value of World Heritage Site Using Contingent Valuation Method: The Case of the Li River, China," Sustainability, MDPI, vol. 11(4), pages 1-14, February.
- Hazel Princess M. Rebollo, 2018. "A structural model of millennial tourist behavior towards tourism in Davao Region," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(1), pages 26-36.
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Keywords
story marketing; travel involvement; tourist behavioral intention;All these keywords.
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