Social networks in marketing research 2001–2014: a co-word analysis
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- David Godes, 2011. "Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"," Marketing Science, INFORMS, vol. 30(2), pages 224-229, 03-04.
- Kristine De Valck & Roberts Kozinets & Andrea Wojnicki & Sarah Wilner, 2010. "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities," Post-Print hal-00458424, HAL.
- Wuyts, S.H.K. & Verhoef, P. & Prins, R., 2009. "Partner selection in B2B informational service markets," Other publications TiSEM 35b4b91f-294c-47a6-95b2-7, Tilburg University, School of Economics and Management.
- Ramnath K. Chellappa & Nilesh Saraf, 2010. "Alliances, Rivalry, and Firm Performance in Enterprise Systems Software Markets: A Social Network Approach," Information Systems Research, INFORMS, vol. 21(4), pages 849-871, December.
- Sinan Aral & Dylan Walker, 2011. "Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Management Science, INFORMS, vol. 57(9), pages 1623-1639, February.
- Mingfeng Lin & Nagpurnanand R. Prabhala & Siva Viswanathan, 2013. "Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending," Management Science, INFORMS, vol. 59(1), pages 17-35, August.
- Jan Kratzer & Christopher Lettl, 2009. "Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren," Journal of Consumer Research, Oxford University Press, vol. 36(4), pages 646-659, December.
- repec:eee:ijrema:v:26:y:2009:i:1:p:41-51 is not listed on IDEAS
- repec:spr:scient:v:101:y:2014:i:1:d:10.1007_s11192-014-1327-2 is not listed on IDEAS
- repec:spr:scient:v:101:y:2014:i:2:d:10.1007_s11192-014-1347-y is not listed on IDEAS
- Yansong Hu & Christophe Van den Bulte, 2014. "Nonmonotonic Status Effects in New Product Adoption," Marketing Science, INFORMS, vol. 33(4), pages 509-533, July.
- repec:spr:scient:v:91:y:2012:i:1:d:10.1007_s11192-011-0586-4 is not listed on IDEAS
- Lowrey, Tina M & Otnes, Cele C & Ruth, Julie A, 2004. " Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective," Journal of Consumer Research, Oxford University Press, vol. 30(4), pages 547-558, March.
- repec:eee:ijrema:v:28:y:2011:i:1:p:51-61 is not listed on IDEAS
- Duncan J. Watts & Peter Sheridan Dodds, 2007. "Influentials, Networks, and Public Opinion Formation," Journal of Consumer Research, Oxford University Press, vol. 34(4), pages 441-458, May.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- repec:spr:scient:v:113:y:2017:i:1:d:10.1007_s11192-017-2486-8 is not listed on IDEAS
- repec:eee:tefoso:v:123:y:2017:i:c:p:362-369 is not listed on IDEAS
More about this item
KeywordsSocial networks; Marketing research; Social network analysis; Co-word analysis; Evolution;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:scient:v:105:y:2015:i:1:d:10.1007_s11192-015-1672-9. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: http://www.springer.com .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.