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Commentary--Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"

  • David Godes

    ()

    (Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742)

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    No abstract available.

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    File URL: http://dx.doi.org/10.1287/mksc.1100.0605
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    Article provided by INFORMS in its journal Marketing Science.

    Volume (Year): 30 (2011)
    Issue (Month): 2 (03-04)
    Pages: 224-229

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    Handle: RePEc:inm:ormksc:v:30:y:2011:i:2:p:224-229
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    1. Stegeman, Mark, 1991. "Advertising in Competitive Markets," American Economic Review, American Economic Association, vol. 81(1), pages 210-23, March.
    2. Abhijit V. Banerjee, 1992. "A Simple Model of Herd Behavior," The Quarterly Journal of Economics, Oxford University Press, vol. 107(3), pages 797-817.
    3. Raghuram Iyengar & Christophe Van den Bulte & Thomas W. Valente, 2011. "Opinion Leadership and Social Contagion in New Product Diffusion," Marketing Science, INFORMS, vol. 30(2), pages 195-212, 03-04.
    4. David Godes & Dina Mayzlin, 2009. "Firm-Created Word-of-Mouth Communication: Evidence from a Field Test," Marketing Science, INFORMS, vol. 28(4), pages 721-739, 07-08.
    5. Duncan J. Watts & Peter Sheridan Dodds, 2007. "Influentials, Networks, and Public Opinion Formation," Journal of Consumer Research, Oxford University Press, vol. 34(4), pages 441-458, 05.
    6. Juanjuan Zhang, 2010. "The Sound of Silence: Observational Learning in the U.S. Kidney Market," Marketing Science, INFORMS, vol. 29(2), pages 315-335, 03-04.
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