From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence
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DOI: 10.1016/j.jbusres.2017.02.012
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01589885v1
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- Debora Dhanya Amarnath & Uma Pricilda Jaidev, 2021. "Toward an integrated model of consumer reactance: a literature analysis," Management Review Quarterly, Springer, vol. 71(1), pages 41-90, February.
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Keywords
Consumer-to-consumer influence; Centrality; Shared consumption; Tie strength;All these keywords.
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