Dynamic customer interdependence
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DOI: 10.1007/s11747-019-00627-z
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- Jonathan Z. Zhang & Chun-Wei Chang, 2021. "Consumer dynamics: theories, methods, and emerging directions," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 166-196, January.
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Keywords
CRM models; Bayesian models; Econometric models; Group marketing; Charitable giving; Customer dynamic behaviors;All these keywords.
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