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Reluctant altruism and peer pressure in charitable giving

Author

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  • Diane Reyniers
  • Richa Bhalla

Abstract

Subjects donate individually (control group) or in pairs (treatment group). Those in pairs reveal their donation decision to each other. Average donations in the treatment group are significantly higher than in the control group. Paired subjects have the opportunity to revise their donation decision after discussion. Pair members shift toward each others' initial decisions. Subjects are happier with their decision when their donations are larger, but those in pairs are less happy, controlling for amount donated. These findings suggest reluctant altruism due to peer pressure in charitable giving.

Suggested Citation

  • Diane Reyniers & Richa Bhalla, 2013. "Reluctant altruism and peer pressure in charitable giving," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(1), pages 7-15, January.
  • Handle: RePEc:jdm:journl:v:8:y:2013:i:1:p:7-15
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Name-Correa, Alvaro J. & Yildirim, Huseyin, 2016. "“Giving” in to social pressure," Games and Economic Behavior, Elsevier, vol. 99(C), pages 99-116.
    2. Jay Simon, 2016. "On the existence of altruistic value and utility functions," Theory and Decision, Springer, vol. 81(3), pages 371-391, September.

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