e-voicing an opinion on a brand
The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.
|Date of creation:||16 Jun 2011|
|Date of revision:|
|Publication status:||Published - Presented, KIT Workshop, 2011, Strasbourg, France|
|Note:||View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00600695/en/|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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