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Report NEP-MKT-2011-06-25
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Claire Roederer & Marc Filser, 2011, "e-voicing an opinion on a brand," Post-Print, HAL, number hal-00600695, Jun.
- Sirieix, L. & Delanchy, M. & Remaud, H. & Zepedad, L., 2011, "How do consumers react in front of individual and combined sustainable food labels? A UK focus group study," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201101.
- Filip, Alina, 2011, "New product development in business to business marketing - a relational perspective," MPRA Paper, University Library of Munich, Germany, number 31597, Mar.
- Bielefeldt, Jonas, 2011, "Der E-Commerce und seine Vergütungsmodelle in Bezug auf Affiliate-Marketing," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 05/2011.
- Lamine, Slim & Rohrer, Roland & Ruland, Moritz & Werner, Holger, 2011, "Marketing und Vertrieb als erfolgsrelevante Faktoren eines Unternehmens," Wismar Discussion Papers, Hochschule Wismar, Wismar Business School, number 03/2011.
- Simanjuntak, Destrina Grace & Tjandrawinata, Raymond R., 2011, "A study on influencers of total sales revenue of generic pharmaceutical companies in Indonesia," MPRA Paper, University Library of Munich, Germany, number 31628, Jun.
- Dehghan Nejad, Omid, 2011, "Does customer relationship management matter in the banking system? the case of Iran," MPRA Paper, University Library of Munich, Germany, number 31478, Jun.
- Martin Berka & Michael B. Devereux & Thomas Rudolph, 2011, "Price Setting in a Leading Swiss Online Supermarket," NBER Working Papers, National Bureau of Economic Research, Inc, number 17126, Jun.