How Does Corporate Social Responsibility Engagement Influence Word of Mouth on Twitter? Evidence from the Airline Industry
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DOI: 10.1007/s10551-017-3679-z
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Cited by:
- Jung, Hyukjin & Bae, Joonheui & Kim, Hanku, 2022. "The effect of corporate social responsibility and corporate social irresponsibility: Why company size matters based on consumers’ need for self-expression," Journal of Business Research, Elsevier, vol. 146(C), pages 146-154.
- Zhimin Zhou & Yucheng Wang & Yaqin Zheng & Shixiong Liu, 2023. "Effects of brand community social responsibility: roles of collective self-esteem and altruism," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 347-366, July.
- Rajesh Sharma, 2024. "Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 523-535, June.
- Katharina Pilgrim & Sabine Bohnet-Joschko, 2022. "Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors," Sustainability, MDPI, vol. 14(24), pages 1-24, December.
- Egle Jakunskiene & Egle Kazlauskiene, 2022. "The Evaluation of Business Tools for Encouraging Social Responsibility in Older Consumers," Sustainability, MDPI, vol. 14(5), pages 1-23, March.
- Becken, Susanne & Stantic, Bela & Chen, Jinyan & Connolly, Rod M., 2022. "Twitter conversations reveal issue salience of aviation in the broader context of climate change," Journal of Air Transport Management, Elsevier, vol. 98(C).
- Rui Ma & Jacob Cherian & Wen-Hsien Tsai & Muhammad Safdar Sial & Li Hou & Susana Álvarez-Otero, 2021. "The Relationship of Corporate Social Responsibility on Digital Platforms, Electronic Word-of-Mouth, and Consumer-Company Identification: An Application of Social Identity Theory," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
- Ibrahim Alnawas & Nabil Ghantous & Jane Hemsley-Brown, 2023. "Can CSR foster brand defense? A moderated-mediation model of the role of brand passion," Journal of Brand Management, Palgrave Macmillan, vol. 30(3), pages 190-206, May.
- Gregory D. Saxton & Charlotte Ren & Chao Guo, 2021. "Responding to Diffused Stakeholders on Social Media: Connective Power and Firm Reactions to CSR-Related Twitter Messages," Journal of Business Ethics, Springer, vol. 172(2), pages 229-252, August.
- Donthu, Naveen & Kumar, Satish & Pandey, Neeraj & Pandey, Nitesh & Mishra, Akanksha, 2021. "Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis," Journal of Business Research, Elsevier, vol. 135(C), pages 758-773.
- Xu Xu & Zhigang Li & Rui Wang & Li Zhao, 2021. "Analysis of the Evolution of User Emotion and Opinion Leaders’ Information Dissemination Behavior in the Knowledge Q&A Community during COVID-19," IJERPH, MDPI, vol. 18(22), pages 1-18, November.
- Danae Arroyos-Calvera & Nattavudh Powdthavee, 2022.
"Reputation as insurance: how reputation moderates public backlash following a company's decision to profiteer,"
Papers
2204.03450, arXiv.org.
- Arroyos-Calvera, Danae & Powdthavee, Nattavudh, 2022. "Reputation as Insurance: How Reputation Moderates Public Backlash Following a Company's Decision to Profiteer," IZA Discussion Papers 15256, Institute of Labor Economics (IZA).
- Patrick Hartmann & Paula Fernández & Vanessa Apaolaza & Martin Eisend & Clare D’Souza, 2021. "Explaining Viral CSR Message Propagation in Social Media: The Role of Normative Influences," Journal of Business Ethics, Springer, vol. 173(2), pages 365-385, October.
- Imran Khan & Mobin Fatma, 2023. "CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust," Sustainability, MDPI, vol. 15(4), pages 1-10, February.
- Yaeri Kim & Seojin Stacey Lee & Taewoo Roh, 2020. "Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
- Chao-Chan Wu & Fei-Chun Cheng & Dong-Yu Sheh, 2023. "Exploring the factors affecting the implementation of corporate social responsibility from a strategic perspective," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
- Wei Jiang & Liwen Wang & Kevin Zhou, 2022. "Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics," Post-Print hal-04015637, HAL.
- Gerrath, Maximilian H.E.E. & Mafael, Alexander & Ulqinaku, Aulona & Biraglia, Alessandro, 2023. "Service failures in times of crisis: An analysis of eWOM emotionality," Journal of Business Research, Elsevier, vol. 154(C).
- Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.
- Wei Jiang & Liwen Wang & Kevin Zheng Zhou, 2023. "Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics," Journal of Business Ethics, Springer, vol. 183(1), pages 237-253, February.
- Siva K. Balasubramanian & Yiwei Fang & Zihao Yang, 2021. "Twitter Presence and Experience Improve Corporate Social Responsibility Outcomes," Journal of Business Ethics, Springer, vol. 173(4), pages 737-757, November.
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Keywords
Company ethics; CSR; Halo effect; Legitimacy; Social media; Word of mouth;All these keywords.
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