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Publications

by members of

Facultatea de Marketing
Academia de Studii Economice din Bucureşti
Bucureşti, Romania

(Faculty of Marketing, Bucharest University of Economic Studies)

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. Find also a compilation of publications from alumni here.

This page is updated in the first days of each month.

| Working papers | Journal articles | Chapters |

Working papers

2012

  1. Mihai Orzan & Octav Macovei & Gheorghe Orzan, 2012. "Drawbacks Of Online Relationships: Trust And Privacy Concerns Over Social Media Websites," Social Responsibility, Ethics and Sustainable Business 35, Bucharest University of Economic Studies.
  2. Călin Vegheș & Mihai Orzan & Cătălin Silvestru & Gheorghe Orzan & Ramona Camelia Bere, 2012. "Privacy Issues Of Online Marketing Techniques In The Information Society," Social Responsibility, Ethics and Sustainable Business 47, Bucharest University of Economic Studies.
  3. Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "Business Perception Of Internships And Degree Of Employability Of Graduates," Social Responsibility, Ethics and Sustainable Business 23, Bucharest University of Economic Studies.

2011

  1. Filip, Alina, 2011. "New product development in business to business marketing - a relational perspective," MPRA Paper 31597, University Library of Munich, Germany.

2007

  1. Anghel, Laurentiu-Dan & Filip, Alina, 2007. "Analysis of Place and Role of SME’s in the new Member States of the European Union," MPRA Paper 3643, University Library of Munich, Germany, revised 06 Jun 2007.

2006

  1. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan & Tucci, Jack, 2006. "Supply chain management and the Romanian transition," MPRA Paper 3646, University Library of Munich, Germany, revised Feb 2006.

2003

  1. Glaser-Segura, Daniel & Anghel, Laurentiu-Dan, 2003. "Empirical Study Of Institutions Romania," MPRA Paper 9157, University Library of Munich, Germany, revised 2002.

Journal articles

2023

  1. Carmen Acatrinei & Laura Daniela Roșca (Tănase) & Oana-Maria Secară & Traian Alexandru Năstase, 2023. "Investigating Stakeholder Requirements for Designing an Effective Online Research Community Platform," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 17-25, April.
  2. Nicolae Al. Pop & Felicia A. Stăncioiu & Lucian-Florin Onișor & Cristina Andrada Baba & Raluca Năstase Anysz, 2023. "Exploring the attitude of youth towards adventure tourism as a driver for post-pandemic era tourism experiences," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(7), pages 1147-1161, April.

2022

  1. Cãlin Veghes & Andreea Strambu Dima, 2022. "Romanian Agri-Food Businesses and the European Green Deal: An Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 508-508, April.
  2. Andreea Strambu-Dima, 2022. "Food-Related Consumer Behavior Endorsing European Food Chain Sustainability—A Marketing Study on the Romanian Consumer," Sustainability, MDPI, vol. 14(15), pages 1-20, July.
  3. David-Florin Ciocodeică & Raluca-Giorgiana (Popa) Chivu & Ionuț-Claudiu Popa & Horia Mihălcescu & Gheorghe Orzan & Ana-Maria (Dumitrache) Băjan, 2022. "The Degree of Adoption of Business Intelligence in Romanian Companies—The Case of Sentiment Analysis as a Marketing Analytical Tool," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
  4. Petre Sorin Savin & Georgiana Rusu & Gheorghe Orzan, 2022. "Online Consumer Behavior Influenced by Rising Prices and Shortage of Goods after COVID-19 and During Wartime," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 100-107, November.
  5. Horia Mihalcescu & Ana-Maria Dumitrache (Bajan) & Gheorghe Orzan, 2022. "Impact of Digitization and Big Data on Romanian Companies - a Qualitative Research," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 126-132, November.
  6. Milica Jevremović & Nada Staletić & Gheorghe Orzan & Milena P. Ilić & Zorica Jelić & Cristina Teodora Bălăceanu & Oana Valeria Paraschiv, 2022. "Predicting User Behaviour Based on the Level of Interactivity Implemented in Blockchain Technologies in Websites and Used Devices," Sustainability, MDPI, vol. 14(4), pages 1-20, February.

2021

  1. Andreea STRÂMBU-DIMA, 2021. "A Model Of Marketing Product In Religious Heritage Sites: Case Study For The Monastery Of Hodos-Bodrog," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(23), pages 1-10.
  2. Strâmbu-Dima Andreea, 2021. "Small Agrifood Producers Reaching the Consumers: Challenges and Solutions from a Marketing Perspective," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 03, September.
  3. Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
  4. Maria Andreea TILIBAȘA & Carmen ACATRINEI, 2021. "Insights into the Digital Transformation of the Educational System in the Context of Covid-19 Crisis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 203-211, August.
  5. Irina Albastroiu Nastase & Cristian Negrutiu & Mihai Felea & Carmen Acatrinei & Andrei Cepoi & Adrian Istrate, 2021. "Toward a Circular Economy in the Toy Industry: The Business Model of a Romanian Company," Sustainability, MDPI, vol. 14(1), pages 1-25, December.
  6. Nicolae Al. POP & Felicia A. STĂNCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NĂSTASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
  7. Rotileanu Adina & Onişor Lucian-Florin, 2021. "Private health insurance customer satisfaction. A consumer behavior exploratory study based on structural equation modeling," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 15(1), pages 650-663, December.

2020

  1. Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia, 2020. "How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 412-412, April.
  2. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.

2019

  1. Corina Pelau & Carmen Acatrinei, 2019. "The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society," Energies, MDPI, vol. 12(8), pages 1-16, April.
  2. Daniela Ioniță & Lucian-Florin Onișor, 2019. "Where to Place an Online Ad: An Eye-Tracking Experiment," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 12-23, November.
  3. Daniel MOISE & Svetlana Platagea GOMBO? & Amelia DIACONU & Ovidiu Andrei Cristian BUZOIANU & Raluca Iuliana GEORGESCU, 2019. "Development-Modernization Investments In The Energy Sector Of Romania," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 1107-1116, November.
  4. Florin IONIÞÃ & Mihai CIOC & Cezar-Petre SIMION & Darko SHULESKI & Daniel MOISE, 2019. "Aspects Of An Incremental Multi-Level Approach Of Management Games For Management Training: An Intermediary Report," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 475-482, November.

2018

  1. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, vol. 10(6), pages 1-11, May.
  2. Gheorghe ORZAN & Alexandra G. PRICOP & Madalina Maria MIHALACHE, 2018. "Gmo'S - The Trade-Offs Between Economic Benefits And Perceived Health Risks," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-5.
  3. Alexandra G. PRICOP & Gheorghe ORZAN, 2018. "Big Data: The Ubiquitous Data That Organizations Need To Leverage Nowadays," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(20), pages 1-1.
  4. PENTESCU Alma & CETINA Iuliana, 2018. "Sharing Economy In Romania - Is Sharing The Future Of Business?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 70(2), pages 108-119, August.
  5. Andreea Larisa BOBOC & Daniel MOISE, 2018. "Instruments Used for Marketing Experiments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 129-136, November.

2017

  1. Anamaria-Cătălina RADU & Mihai-Cristian ORZAN & Sebastian CEPTUREANU & Ivona STOICA, 2017. "User Satisfaction Regarding Healthcare Education Services Conducted within EU Funded Projects," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(1), pages 89-102.
  2. Gheorghe ORZAN & Raluca-Florentina TITA & Raluca-Giorgiana CHIVU & Stefan-Ilie OANTA & Cristian Ionut COMAN, 2017. "The Influence of the Marketing Communication on Consumer Behavior," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 65(2), pages 164-173, February.
  3. Carmen Bălan, 2017. "Modern Retailers: How Intense, Engaging and Differentiating Is Their Communication on Facebook?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 67-76, October.
  4. Balan Carmen, 2017. "Does brand posting behaviour influence follower engagement on Instagram?," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 687-697, July.
  5. Carmen Balan, 2017. "Nike On Instagram: Themes Of Branded Content And Their Engagement Power," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 13-18, September.
  6. Iacob Catoiu & Diana Ioncica, 2017. "The Area Of Research In The Vision Of Modern Marketing," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(2), pages 28-30, June.
  7. PENTESCU Alma & CETINA Iuliana & OPRESCU Alina Elena, 2017. "Rehabilitation Services In Romania - Are We On The Right Track?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(3), pages 78-84, August.
  8. Andreea Pachițanu, 2017. "Social Media Instruments’ Evolution and Importance for the Marketing Communications Mix - An International Social Media Experts Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 240-248, October.
  9. Ionel Dumitru & Mihai Felea & Bogdan Georgescu & Daniel Moise, 2017. "Particularities of the Legal Framework of Marketing in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 221-225, July.
  10. Anca Francisca Cruceru & Daniel Moise, 2017. "Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 135-141, October.

2016

  1. Gheorghe ORZAN & Otilia-Elena PLATON & Cristian Dragos STEFĂNESCU & Mihai ORZAN, 2016. "Conceptual Model Regarding The Influence Of Social Media Marketing Communication On Brand Trust, Brand Affect And Brand Loyalty," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 50(1), pages 141-156.
  2. Gheorghe Orzan & Ioana Burghelea & Luana Diana Stupu & Andreea Larisa Boboc, 2016. "The Impact Of Social Media Conversations On Brand Image Of Cloud Computing Providers," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1002-1010, July.
  3. Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2016. "How Big Data Can Offer An Optimized Realistic Overview In Marketer Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-13.
  4. PENTESCU Alma & CETINÄ‚ Iuliana & ORZAN Gheorghe, 2016. "Are The Romanian Healthcare Services Competitive On The International Market?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 68(5), pages 139-148, December.
  5. Carmen Bălan, 2016. "Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 247-258, September.
  6. Carmen Balan, 2016. "Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania?," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 243-255, July.
  7. Gârdan Daniel Adrian & Cătoiu Iacob & Gârdan Iuliana Petronela, 2016. "Coordinates Of The Culture Consumption In Urban Environment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-10.
  8. Alma Pentescu, 2016. "Millennials, Peer-to-Peer Accommodation and the Hotel Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 262-267, February.
  9. Daniela Ioniță & Lucian-Florin Onișor, 2016. "Crowdsourcing and Outsourcing: Friends or Foes?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 52-61, September.
  10. Lucian-Florin Onișor & Daniela Ioniță, 2016. "Crowdsourcing Platforms: Users’ Experience Exposed," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 9-22, September.
  11. Andreea Pachitanu (former Ionescu), 2016. "Communication in the Digital Era and Online Corporate Communications Strategies - Untapped Opportunities for Businesses in Romania," Eastern European Business and Economics Journal, Eastern European Business and Economics Studies Centre, vol. 2(1), pages 27-42.
  12. Andreea Pachițanu, 2016. "Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 346-353, September.
  13. Larisa Boboc & Daniel Moise, 2016. "Consumer Perspective upon the Marketing of Online Surveys," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 150-156, July.

2015

  1. Mihai Orzan & Anamaria Catălina Radu & Andra Iuliana Dobrescu & Maria Cristina Mitrică, 2015. "Views Of Young People On The Importance Of Marketing Communication In Terms Of Accessing European Funds," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-2.
  2. Laurentiu-Dan Anghel & Diana Maria Vrânceanu & Alina Filip & Claudia Elena Tuclea, 2015. "The impact of innovative commercial technologies on students’ behaviour of an economic university," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 600-600, May.
  3. DUMITRESCU Luigi & ORZAN Gheorghe & FUCIU Mircea, 2015. "Understanding The Online Consumer Behaviour And The Usage Of The Internet As A Business Environment - A Marketing Research," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(3), pages 63-79.
  4. Razvan Zaharia & Rodica Milena Zaharia, 2015. "Psychology of Luxury Goods Consumer," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 200-208, July.
  5. Carmen Balan, 2015. "Marketing Trends in the Online Retailing of Books in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 218-226, July.
  6. Radu Ioan MogoÛ & Carmen Acatrinei, 2015. "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(17), pages 1-1.
  7. Acatrinei Carmen, 2015. "Remarks About Online Advertising - A Qualitative Research Among Romanian Professionals," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1201-1206, July.
  8. Acatrinei Carmen, 2015. "A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 25(3), pages 23-34, August.
  9. BUDAC Adriana Camelia & PENTESCU Alma, 2015. "Promoting Entrepreneurship In Romania: An Impact Study Within Recent Graduates Of Economic Sciences," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(1), pages 35-46, April.
  10. Lucian-Florin Onișor, 2015. "Marketing and Business Development between Idea, Scientific Discovery and Innovation," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 29-39, July.
  11. Daniel Moise, 2015. "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 227-232, July.
  12. Daniel MOISE, 2015. "THE IMPACT OF CULTURAL AND SPORTS EVENTS UPON THE GROWTH OF A REGION Abstract : In this article, it is presented how cultural and sports events are benefic for the development of a region. Events that," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 4(Special I), pages 1-23, august.
  13. Daniel Serbanica & Violeta Radulescu & Anca Francisca Cruceru, 2015. "The Role of Marketing Audit in Evaluation Sustainable Marketing Performance in Romanian Organizations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(40), pages 1011-1011, August.
  14. Nicolae TEODORESCU & Aurelia-Felicia STĂNCIOIU & Anamaria Sidonia RĂVAR & Andreea BOTOȘ, 2015. "Creativity and innovation – Sources of competitive advantage in the value chain of tourism enterprises," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(1(602), S), pages 35-48, Spring.
  15. Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu, 2015. "Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 109-114, July.

2014

  1. Iacob Catoiu & Mihai Orzan & Octav-Ionut Macovei & Claudia Iconaru, 2014. "Modelling Users` Trust in Online Social Networks," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 289-289, February.
  2. Călin Vegheş & Ioana Cecilia Popescu & Mihai Orzan & Carmen Acatrinei, 2014. "Mapping The Private Space Of The Romanian Consumer: Micro And Macroeconomic Implications," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-33.
  3. Bogdan Cristian Onete & Lelia Voinea & Alina Filip & Razvan Dina, 2014. "Researching the Gap between Foodstuff’s Attractiveness and Real Nutritional Profile – Prerequisite for Strengthening Nutrition Education and Consumer Rights Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 470-470, May.
  4. Valentina-Daniela Constantin & Otilia-Elena Platon & Gheorghe Orzan, 2014. "Brand Community Formation: A Critical Review," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-10.
  5. Gheorghe Orzan & Andreea-Larisa Boboc & Ioana Burghelea & Luana Diana Stupu, 2014. "A Study Of Online User'S Behaviour Towards Facebook Social Network," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-23.
  6. Gheorghe Orzan & Otilia-Elena Platon & Irina Iosub & Valentina-Daniela Constantin, 2014. "The Protection Of The Consumers’ Rights Regarding Online Misleading And Comparative Advertising In The Context Of The European Union Strategy," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 13-22, April.
  7. Ivona Stoica & Gheorghe Orzan & Andra Dobrescu & Anamaria Cătălina Radu & Manoela Popescu, 2014. "Websites Comparison Analysis Of Projects Funded From Regional Operational Program Destinated To The Regions Of Development In Romania West Central," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-30.
  8. Zaharia Rãzvan & Zaharia Rodica Milena & Diaconu Mihaela, 2014. "The Business Environment: A Stakeholder of the University: An Exploratory Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 558-563, May.
  9. Carmen Balan, 2014. "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 452-452, May.
  10. Iacob Cătoiu & Sabin Niculae & Anca Maria Stănculescu, 2014. "Changing Shopping Habits Of Residents Of Bucharest And Their Orientation Towards Convenience Stores," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-7.
  11. DUMITRESCU Luigi & CETINA Iuliana & PENTESCU Alma, 2014. "Positioning Romania As A Tourism Destination Based On The Information From Online Travel Guides," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(1), pages 59-65, April.
  12. PENTESCU Alma, 2014. "Healthcare Quality - A Managerial Approach," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(3), pages 68-81, December.
  13. Mihail-Cristian DIŢOIU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR & Anamaria-Cătălina RADU, 2014. "Sensory experience – between the tourist and the marketer," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(601)), pages 37-50, December.
  14. Aurelia-Felicia STĂNCIOIU & Mihail-Cristian DIŢOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR, 2014. "Dimensions of the destination’s sensory profile. Case study: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(593)), pages 81-98, April.
  15. Mihail-Cristian DIŢOIU & Aurelia-Felicia STĂNCIOIU & Gabriel BRĂTUCU & Lucian-Florin ONIŞOR & Andreea BOTOȘ, 2014. "The sensory brand of the destination. Case study: Transylvania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(5(594)), pages 37-50, May.
  16. Aurelia-Felicia STĂNCIOIU & Mihail-Cristian DIŢOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR & Ion PÂRGARU, 2014. "Sensory marketing strategies. Case study: Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(596)), pages 43-54, July.
  17. Doina-Ana Draniceanu & Elena-Doina Dascalu & Lucian-Florin Onisor, 2014. "Sovereign Wealth Funds –Activity, Development and Forecasting," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(4), pages 168-183, December.
  18. Andreea Ionescu & Laurentiu-Dan Anghel & Gheorghe Jinga, 2014. "Organizations` Responsibility in Maintaining the Security of Personal Data posted Online by Romanian Consumers: an Exploratory Analysis of Facebook and Linkedin," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 273-273, February.
  19. Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stancioiu & Elena Matei, 2014. "Modelling the Image Research of a Tourism Destination," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1076-1076, August.
  20. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Nicolae TEODORESCU & Anamaria-Cătălina RADU & Ion PÂRGARU, 2014. "Assessment modalities of the Master Plan for the Romanian tourism development 2007-2026," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(592)), pages 7-30, March.
  21. Andreea BOTOŞ & Aurelia-Felicia STĂNCIOIU & Anamaria-Cătălina RADU & Nicolae TEODORESCU, 2014. "Young people’s considerations regarding the fidelity of tourism products consumption," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(9(598)), pages 43-50, September.

2013

  1. Călin Vegheş & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
  2. VEGHES Calin & ORZAN Mihai & ACATRINEI Carmen & DUGULAN Diana, 2013. "Private Information Revealed By Romanian Facebook Users - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1827-1834, July.
  3. Călin Petrică Vegheş & Ionel Dumitru & Ioana Cecilia Popescu & Mihai Cristian Orzan, 2013. "Marketing faculty of Bucharest Economic Studies University: historic landmarks, present and future developments," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 544-558, June.
  4. Aurelia-Felicia STĂNCIOIU & Andreea BOTOŞ & Mihai ORZAN & Ion PÂRGARU & Octavian ARSENE, 2013. "Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(6(583)), pages 7-34, June.
  5. Georgica Gheorghe & Bogdan Gabriel Nistoreanu & Alina Filip, 2013. "Traditional products – vectors of sustainable development on the regional and national markets," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 645-658, November.
  6. Iacob Cătoiu & Mihai Țichindelean, 2013. "Using Discriminant Analysis In Relationship Marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-36.
  7. Adrian Vicenţiu SALCU & Carmen ACATRINEI, 2013. "Gamification applied in affiliate marketing. Case study of 2Parale," Management & Marketing, Economic Publishing House, vol. 8(4), Winter.
  8. Ionescu Andreea & Ciceo Andreea Teodora, 2013. "Particularities of the Marketing Communication Strategy through Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 806-809, May.
  9. Ciceo Andreea & Ionescu Andreea, 2013. "A Critical Review of Service Quality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 736-740, May.
  10. Adina, MOISE-TITEI & Daniel, MOISE, 2013. "The Benefits Of Using Trainings In Organizations As A Way Of Communicating With The Stakeholders," Management Strategies Journal, Constantin Brancoveanu University, vol. 22(Special), pages 446-449.
  11. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Aspects on the perception of young people regarding balneotherapy tourism in Romania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(589)), pages 25-42, December.
  12. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Oltenia’s identity – A systemic approach of a tourism destination’s universe," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(584)), pages 7-26, July.
  13. Andreea Botoș & Nicolae Teodorescu & Ion Pârgaru & Aurelia-Felicia Stăncioiu & Anamaria-Cătălina Radu, 2013. "Souvenirs - Factor Influencing the Tourism Activity. Case Study: Opinions of Young People on Souvenirs," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 13(1), pages 15-34.
  14. Ioana Cecilia Popescu & Ionel Dumitru & Calin Veghes & Camelia Kailani, 2013. "Marketing communication as a vector of the Romanian small businesses sustainable development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 671-686, November.

2012

  1. Veghes Calin & Orzan Mihai & Acatrinei Carmen & Dugulan Diana, 2012. "Attitudes Of The Consumers Regarding Their Personal Data: What Has Changed Under The Recent Years?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1228-1234, July.
  2. Călin Vegheş & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2012. "Privacy Literacy: What Is And How It Can Be Measured?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-36.
  3. Alina Filip & Lelia Voinea, 2012. "Understanding the Processes of Customer Acquisition, Customer Retention and Customer Relationship Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 62-67, April.
  4. Filip Alina & Voinea Lelia, 2012. "Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 931-936, May.
  5. Alina Filip & Cristian Ionuţ Tatu, 2012. "Corporate image in Romanian retail banking market," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 63-78, December.
  6. Barbu Andreea Mihaela & Cetinã, Iuliana & Orzan, Gheorghe, 2012. "Perceptions and Preferences of Cultural Services Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-40, Decembre.
  7. ORZAN Gheorghe & ICONARU Claudia & MACOVEI Octav-Ionut, 2012. "An Empirical Model Of Online Buying Continuance Intention," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 296-305.
  8. Gheorghe ORZAN & Cãlin VEGHEª & Cãtãlin SILVESTRU & Mihai ORZAN & Ramona BERE, 2012. "Marketing Implications of Information Society Privacy Concerns," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(5), pages 733-741, December.
  9. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
  10. CATOIU Iacob & IONESCU Alexandru & AVRAM Emanuela Maria, 2012. "The Identification Of The Economics Students` Perception Of The Romanian Labourmarket Absorption," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 79-86.
  11. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
  12. Iacob Cătoiu & Daniel Adrian Gârdan & Iuliana Petronela Geangu, 2012. "Customer Loyalty - Specific Features Of Retail Activity In Bucharest," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(14), pages 1-25.
  13. Iacob Cătoiu & Mihai Ţichindelean, 2012. "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(14), pages 1-31.
  14. Carmen Acatrinei & Teodora Viviana Puiu, 2012. "The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 153-164, July.
  15. VEGHES Calin & ACATRINEI Carmen & DUGULAN Diana, 2012. "A Marketing Review Over The Content Of The Consumer`S Private Space," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 423-428.
  16. Carmen ACATRINEI & Florina Nicoleta NISTOR, 2012. "The Romanian perspective upon the social customer and online social networks," Management & Marketing, Economic Publishing House, vol. 7(2), Summer.
  17. Luigi DUMITRESCU & Iuliana CETINA & Alma PENTESCU, 2012. "Employee Satisfaction Measurement – Part of Internal Marketing," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 37-48, March.
  18. DUMITRESCU Luigi & RADULESCU Violeta & PENTESCU Alma, 2012. "Knowing Employees` Perceptions - Determinant In Creating A Successful Organizational Culture," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 142-150.
  19. ONISOR Lucian-Florin & CRISTEA Silvia-Lucia, 2012. "Correlation Of Legal Aspects And Marketing Techniques In The Granting Process Of Patents, Trade Marks And Copyright In Romania, The European Community, United States Of America, Japan And Korea," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 288-295.
  20. Onisor Lucian-Florin, 2012. "Marketing And Innovation: Young People'S Attitude Towards New Products," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1179-1186, July.
  21. IONESCU Andreea & TATU Cristian Ionut, 2012. "The Challenges And Business Potential Of Social Media And The Transformation Of Nowadays Corporate Communications," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 210-217.
  22. Moise –Þiþei Adina & Moise Daniel & Cruceru Anca-Francisca, 2012. "Communication through Events and Sales Forces Adopted by Competitors in the European Space," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1041-1044, May.
  23. Moise-Þiþei Adina & Moise Daniel, 2012. "Antisocial and Prosocial Effects of Media Content," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(3), pages 1-49, Decembre.
  24. Cruceru Anca Francisca & Radulescu Violeta, 2012. "Competition Analysis and its Role in the Adoption of Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-672, Decembre.
  25. Violeta Rădulescu & Anca Francisca Cruceru, 2012. "The Role of Product Audit Policy in Increasing Organizational Performance," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 223-230.
  26. Ionel Dumitru & Anca Francisca Cruceru & Ştefan Claudiu Căescu, 2012. "The influence of graduates professional experience over general business perception," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 53-62, December.
  27. DITOIU Mihail-Cristian & STANCIOIU Aurelia-Felicia & TEODORESCU Nicolae, 2012. "Sensory Dimensions Of The Destination Bucharest From The Point Of View Of Young People," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 129-134.
  28. CARUNTU Andreea Laura & STANCIOIU Aurelia- Felicia & TEODORESCU Nicolae, 2012. "Tourist Destination Image Trough The Identity Of Personalities.Case Study: Constantin Brancusi," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 60-68.
  29. Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing And Quality Of Life," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 801-806, December.
  30. Mihaela Constantinescu, 2012. "The Relationship between the Quality of Life Concept and Social Marketing Development," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(2), pages 75-80, April.
  31. Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela, 2012. "Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 807-812, December.
  32. Mihaela CONSTANTINESCU, 2012. "Romanian consumer’s perception on quality of life – sport relationship," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
  33. Mihaela CONSTANTINESCU, 2012. "The economic crisis – implications on methods and instruments used in quality of life studies," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(8(573)), pages 125-134, August.
  34. Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu, 2012. "Relationship marketing with the supply chain a prerequisite for business sustainability," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 15(46bis), pages 3-24, December.
  35. DUGULAN Diana & POPESCU Ioana Cecilia & VEGHES Calin, 2012. "Cultural Heritage, Travel And Tourism, And Sustainable Development: An Exploratory Assessment Of Their Current Relationships," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 135-141.
  36. Dugulan Diana & Popescu Ioana Cecilia & Veghes Calin, 2012. "An Assessment Of The Relationships Between The Cultural Heritage, Travel & Tourism, And Sustainable Development In The Central And Eastern European Countries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1141-1147, July.

2011

  1. ORZAN, Gheorghe & STOICA, Ivona & ORZAN, Mihai, 2011. "Online Marketing Strategies Using Organizational Blogs," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(1), pages 39-45, March.
  2. Filip Alina & Plesea Doru & Moise Daniel, 2011. "Relationship Marketing: Conceptualization and Main Economic Fields of Implementation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 730-734, May.
  3. Alina Filip, 2011. "Loyalty Programs. Role, Structure and Potential Benefits," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 88-93, September.
  4. Lelia Voinea & Alina Filip, 2011. "Analyzing the Main Changes in New Consumer Buying Behavior during Economic Crisis," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(1), pages 14-19, July.
  5. Laurentiu Dan Anghel & Georgiana Florentina Grigore & Mihai Roşca, 2011. "Cause-Related Marketing, Part of Corporate Social Responsibility and Its Influence upon Consumers’ Attitude," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 72-85, February.
  6. Răzvan Zaharia & Emanuela Maria Avram & Raluca Cristina Eftimie, 2011. "Developing a Conceptual Model Based on the Correlations Between Marketing Higher Education and Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 437-447, June.
  7. Carmen Bălan & Daniela Ioniţă, 2011. "Exploratory Research on the Organizational Learning in Small Enterprises and Implications for the Economic Higher Education," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 464-481, June.
  8. Veghes Calin & Acatrinei Carmen & Dugulan Diana & Palade Marius, 2011. "A Marketing View Over The Role Of The Public Authorities In The Protection Of The Consumers' Private Space," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 811-816, December.
  9. POP Nicolae Al. & ACATRINEI Carmen, 2011. "A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(special), pages 119-125, July.
  10. Carmen Păunescu & Carmen Acatrinei (Pantea), 2011. "Managing maturity in process-based improvement organizations: a perspective of the Romanian companies," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 13(2), pages 223-241, May.
  11. Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina, 2011. "Strategically Repositioning Russia," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 774-778, July.
  12. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Ion PÂRGARU & Daniel MOISE, 2011. "Dobrogea as Romanian Tourism Micro-destination," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(7(560)), pages 133-142, July.
  13. Constantinescu Mihaela & Daniel Moise, 2011. "Comparative Analisys Between The Objective And The Subjective Quality Of Life Approach - Strengths And Weaknesses," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 55-61, December.
  14. Cruceru Anca & Moise Daniel & Tatu Cristi, 2011. "The Role Of The Sales Techniques In The Marketing Activity Of The Companies In Bucharest," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 737-741, December.
  15. Moise-Titei Adina & Moise Daniel, 2011. "The Overall Strategic Communication in Marketing Events in the Current Economic Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 825-830, May.
  16. ªtefan Claudiu CÃESCU & stefan.caescu@gmail.com & Daniel MOISE & moisedaniel@gmail.com, 2011. "Corporate Strategic Instruments Used For Defining Objectives And Budgets On Business Domains And Strategic Business Units," Proceedings of the International Conference Investments and Economic Recovery, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 290-296, December.
  17. Aurelia-Felicia STĂNCIOIU & Ion PÂRGARU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Monica Paula RAŢIU, 2011. "Moldavia and Maramureş – Micro-destinations for Relaunching the Romanian Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(10(563)), pages 45-56, October.
  18. Aurelia-Felicia STĂNCIOIU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Nicolae TEODORESCU & Carmen PUIU, 2011. "Oltenia – Micro-destination of Cultural and Medical Spa Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(565)), pages 43-58, December.
  19. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "The Image of the Tourism Destination – a Supporting Element in the Development of the Regional Tourism Brand Study Case: Muntenia," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(2(555)), pages 139-152, February.
  20. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU, 2011. "modelarea imaginii unui oraş. Studiu de caz: Bucureşti," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(4(557)), pages 159-170, April.
  21. Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Anca-Daniela VLĂDOI & Codruţa BĂLTESCU & Marilena STOIAN, 2011. "Banat-Crişana as Micro-destination – Elements of Tourism Image and Tourism Identity," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(9(562)), pages 17-26, September.
  22. Monica Paula Rațiu & Aurelia-Felicia Stăncioiu & Anca-Daniela Vlădoi & Nicolae Teodorescu, 2011. "Considerations Regarding the Design of Specific Tourism Products for the Tourism Destination Romania," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(3), pages 255-262.
  23. Mihaela Constantinescu, 2011. "The Specifics of the Sport Product and Their Implications within the Marketing Activity," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 1(2), pages 71-76, September.
  24. Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011. "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-49.

2010

  1. Iacob Cătoiu & Diana Maria Vrânceanu & Alina Filip, 2010. "Setting Fair Prices – Fundamental Principle Of Sustainable Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 115-128, February.
  2. Carmen Bălan, 2010. "Carbon-Footprint Policy Of The Top Ten Global Retailers: Contribution To Sustainable Development," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 52-65, February.
  3. Carmen Bălan, 2010. "Alternative Dispute Resolution through Mediation in Romanian Retail Banking," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 504-518, June.
  4. Catoiu, Iacob & Vranceanu, Diana Maria & Tatu, Cristian, 2010. "Framing Influence on Fairness Perceptions of Differential Prices," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 158-172, September.
  5. Iacob Cătoiu & Daniel Adrian Gârdan, 2010. "Romanian Consumer Perception Towards Mobile Marketing Campaigns," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-25.
  6. Iacob Catoiu & Oana stanciu & Mihai Tichindelean, 2010. "Statistical Inference Used In Marketing Research," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 130-136, December.
  7. CĂTOIU, Iacob & GÂRDAN, Daniel Adrian & GÂRDAN, Doru Lucian, 2010. "Mobile Marketing Future Trends," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 1(1), pages 11-22.
  8. Pantea Carmen & Pop Nicolae Al., 2010. "Email Marketing Campaigns: The Easiest Path From Organizations To Consumers – An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 737-742, July.
  9. Veghes Calin & Pantea Carmen & Balan Diana & Rusescu Marius, 2010. "Attitudes Of The Consumers Regarding The Processing And Employment Of Their Personal Data," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 797-802, July.
  10. brandabur raluca & popescu andrei, 2010. "Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1081-1085, December.
  11. Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut, 2010. "Does Positioning Have A Place In The Minds Of Our Students?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1133-1136, December.
  12. Diana Dugulan & Virgil Balaure & Ioana Cecilia Popescu & Călin Vegheş, 2010. "Cultural Heritage, Natural Resources And Competitiveness Of The Travel And Tourism Industry In Central And Eastern European Countries," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-26.

2009

  1. Iuliana Cetina & Gheorghe Orzan & Violeta Radulescu & Mihai Orzan, 2009. "Grounding the Marketing Strategy of the Organizations in the Field of Health Care," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 3(03(532)), pages 71-78, March.
  2. Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
  3. Zaharia Razvan & Grundey Dainora, 2009. "Challenges And Opportunities Faced By Entrepreneurial University. Some Lessons From Romania And Lithuania," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 874-876, May.
  4. Carmen Balan, 2009. "Major Change in the Quality Management of the Qualitative Market Research," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 314-322, June.
  5. Iacob C?toiu, 2009. "Marketing and Customer Relationship Management," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 233-236, February.
  6. Iacob Catoiu & Tudor Edu, 2009. "The Identification Of The Romanian Companies' Marketing Needs And Means Of Communication - A Marketing Research -," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-42.
  7. Iacob C?toiu & C?lin Veghe?, 2009. "Marketing competencies of trade personnel," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(25), pages 29-40, February.
  8. Călin Veghes & Carmen Pantea & Diana Balan & Bogdan Lalu, 2009. "European Union Consumers' Views On The Protection Of Their Personal Data: An Exploratory Assessment," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-44.
  9. Veghes Calin & Pantea Carmen, 2009. "Social Networking: Reasons To Join And Things Done By The Romanian Consumers - An Exploratory Assessment," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 869-873, May.
  10. Nicolae Teodorescu & Aurelia–Felicia Stancioiu & Augustin Mitu, 2009. "Considerations Regarding Quality Management in Services as a Marketing Instrument for Increasing Customers’ Satisfaction in Tourism Products," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 412-418, June.
  11. Nicolae POP & Adriana AGAPIE & Nicolae TEODORESCU, 2009. "An algorithmic approach for modelling customer expectations," Management & Marketing, Economic Publishing House, vol. 4(1), Spring.
  12. Ion PÂRGARU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Oana Maria REZEANU & Sandel GRONSKI, 2009. "Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.

2008

  1. Orzan Mihai & Orzan Gheorghe & Stanculescu Anca-Maria, 2008. "Qualitative Marketing Research Through Usability Testing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1038-1042, May.
  2. Andreea Strâmbu-Dima & Călin Vegheş, 2008. "Entrepreneurial University - A New Vision On The Academic Competitiveness In A World In Motion," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-56.
  3. Gheorghe Orzan & Iuliana Cetina & Nora Mihail, 2008. "Major Trends in the Development of the Marketing Information System," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(518)), pages 51-56, January.
  4. Violeta Radulescu & Iuliana Cetina & Gheorghe Orzan, 2008. "Planning the Marketing Activity in the Health Care Services," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 6(6(523)), pages 57-66, June.
  5. Daniel A. GLASER-SEGURA & Laurenţiu-Dan ANGHEL, 2008. "An exploratory study of the effect of social capital on supply chain relationships: the case of Romania," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
  6. Zaharia Razvan & Rosca Mihai Ioan & Anghel Laurentiu, 2008. "Identifying The Needs For Information Of The Organizations From Bucharest, Muntenia And Oltenia Regions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1274-1278, May.
  7. Carmen Balan, 2008. "The effects of the lack of coordination within the supply chain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(24), pages 26-40, June.
  8. Raluca Mihalcea & Iacob Cătoiu, 2008. "Consumer Identity And Implications For The Brand," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-50.
  9. Iacob CATOIU & Tudor EDU, 2008. "The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
  10. Iacob Catoiu, 2008. "Un Model Pentru Generatiile Viitoare: Profesorul Universitar Doctor Dumitru Patriche," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 260-263, February.
  11. Carmen PAUNESCU & Irina PURCAREA & Carmen PANTEA, 2008. "Managing quality in organizations through performance measurement," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
  12. Pantea Carmen & Veghes Calin, 2008. "The Romanian Consumer And Online Marketing – An Exploratory Research Approach," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1066-1071, May.
  13. Nicolae Teodorescu & Nicolae Al. Pop & Felicia-Aurelia Stancioiu, 2008. "Typological Analysis of Buying Actions," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(519)), pages 35-38, February.
  14. Nicolae Alexandru Pop & Aurelia-Felicia Stancioiu & Nicolae Teodorescu & Suzana Pretorian, 2008. "Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(5(522)), pages 71-78, May.
  15. Nicolae TEODORESCU & Aurelia-Felicia STANCIOIU & Carmen PUIU, 2008. "Aspects concerning the elaboration of the questionnaires used in the marketing research," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(36), pages 530-535, may.
  16. Nicolae TEODORESCU & Nicolae Alexandru POP & Aurelia-Felicia STANCIOIU, 2008. "Price determination and price strategy in the marketing view," Management & Marketing, Economic Publishing House, vol. 3(4), Winter.
  17. Vranceanu Diana & Popescu Ioana Cecilia & Tatu Cristi, 2008. "Marketing Research In Advertising," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1268-1273, May.

2007

  1. Alina Filip & Nicolae Al. Pop, 2007. "Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
  2. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.
  3. Nora Mihail & Iuliana Cetina & Gheorghe Orzan, 2007. "Credit Risk Evaluation," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 4(4(509)), pages 47-52, April.
  4. Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu, 2007. "Qualitative versus quantitative marketing research," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
  5. Carmen Bãlan, 2007. "Quality assurance in the case of training programs designed and implemented in cooperation with the business environment)," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 18-23, June.
  6. Carmen Balan, 2007. "The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 10(25bis), pages 29-48, November.
  7. Carmen Balan, 2007. "Necessary Mutations in the Marketing Occupations Classification in Romania," Management & Marketing, Economic Publishing House, vol. 2(1), Spring.

2006

  1. Daniel A. Glaser-Segura & Laurentiu Dan Anghel & Jack E. Tucci, 2006. "Supply Chain Management And The Romanian Transition," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(19), pages 18-26, February.
  2. Carmen Balan, 2006. "CATI: Telephone Interviewing Technique," Management & Marketing, Economic Publishing House, vol. 1(1), Spring.

2005

  1. Zaharia Răzvan, 2005. "Strategii de euromarketing," Revista OEconomica, Romanian Society for Economic Science, Revista OEconomica, issue 01, March.

1997

  1. Daniel, M. & Latha, M.M., 1997. "Soliton in discrete and continuum alpha helical proteins with higher-order excitations," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 240(3), pages 526-546.

Chapters

2022

  1. Călin Vegheș & Andreea Strâmbu-Dima, 2022. "Cultural Consumption in the Context of COVID-19 Pandemic: An Exploratory Approach," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian Văduva (ed.), Post-Pandemic Realities and Growth in Eastern Europe, chapter 0, pages 23-36, Springer.
  2. Andreea Strâmbu-Dima, 2022. "Religion in Young Romanian People Before and During COVID-19: A Marketing Perspective," Springer Proceedings in Business and Economics, in: Silvia L. Fotea & Ioan Ş. Fotea & Sebastian Văduva (ed.), Post-Pandemic Realities and Growth in Eastern Europe, chapter 0, pages 135-148, Springer.

2019

  1. Carmen Balan, 2019. "Internet of Things in Transportation: Game Changer in the Supply Chains," Studies on Entrepreneurship, Structural Change and Industrial Dynamics, in: Luísa Cagica Carvalho & Conceição Rego & Maria Raquel Lucas & M. Isabel Sánchez-Hernández & Adriana (ed.), New Paths of Entrepreneurship Development, pages 99-123, Springer.

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