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Aspects on the perception of young people regarding balneotherapy tourism in Romania

Author

Listed:
  • Aurelia-Felicia STĂNCIOIU

    (Bucharest University of Economic Studies)

  • Nicolae TEODORESCU

    (Bucharest University of Economic Studies)

  • Ion PÂRGARU

    („Politehnica” University of Bucharest)

  • Andreea BOTOȘ

    (Bucharest University of Economic Studies)

  • Anamaria-Cătălina RADU

    (Bucharest University of Economic Studies)

Abstract

The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and the relationship that they have reported to the sensations that assemble the touristic experience is essential in creating a tourism image. In this sense, a quantitative marketing research was conducted on a sample of 573 young people undergoing university studies in order to know their perception regarding balneotherapy resorts in Romania, analyzing the importance and particularities of each sensation in relation to balneotherapy resorts felt by respondents that differentiate the balneotherapy experience from other touristic experiences.

Suggested Citation

  • Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Ion PÂRGARU & Andreea BOTOȘ & Anamaria-Cătălina RADU, 2013. "Aspects on the perception of young people regarding balneotherapy tourism in Romania," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(589)), pages 25-42, December.
    • Handle: RePEc:agr:journl:v:xx:y:2013:i:12(589):p:25-42
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    Cited by:

    1. Băltescu Codruța Adina & Boșcor Dana, 2018. "M-Devices` Use For Purchasing Tourism Products by the Young Generation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 194-198, December.

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