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The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain

Author

Listed:
  • Carmen Balan

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

While in Romania retailing is in the growth stage, in the mature market economies of Europe, it is facing fewer development opportunities within the countries of origin. Fierce competition, more demanding customers, higher expectations, increasing pressure on prices are the common shades of the retailing landscape of these countries. Consequently, retailers have focused on the concentration and internationalization of their activities, supply chain efficiency and effectiveness, marketing strategies, prices and alliances. Among the strategies devised by the major retail players of Europe range the international alliances in the supply chain, under the form of buying groups. The paper aims to bring to light some of the major buying groups existing in Europe and to analyze their role and effects in the filed of marketing and supply chain.

Suggested Citation

  • Carmen Balan, 2007. "The Alliances of European Retailers and Their Effects in the Field of Marketing and Supply Chain," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 10(25bis), pages 29-48, November.
    • Handle: RePEc:rej:journl:v:10:y:2007:i:25bis:p:29-48
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    Citations

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    Cited by:

    1. Ivana Plazibat & Ferhat Ćejvanović & Zorica Vasiljević, 2016. "Analysis Of Fruit And Vegetable Value Chains," Poslovna izvrsnost/Business Excellence, Faculty of Economics and Business, University of Zagreb, vol. 10(2), pages 169-188.
    2. Ishak Mesic, 2014. "Internationalization Of Retailing," Business Logistics in Modern Management, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 14, pages 43-48.

    More about this item

    Keywords

    retailing; alliances; European Union;
    All these keywords.

    JEL classification:

    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions
    • F18 - International Economics - - Trade - - - Trade and Environment
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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