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Statistical Inference Used In Marketing Research

Author

Listed:
  • Iacob Catoiu

    (Academy of Economic Studies)

  • Oana stanciu

    (Lucian Blaga Unversity of Sibiu)

  • Mihai Tichindelean

    (Lucian Blaga Unversity of Sibiu)

Abstract

The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.

Suggested Citation

  • Iacob Catoiu & Oana stanciu & Mihai Tichindelean, 2010. "Statistical Inference Used In Marketing Research," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 130-136, December.
  • Handle: RePEc:blg:journl:v:5:y:2010:i:3:p:130-136
    as

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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/536catoiu&stanciu&tichindelean.pdf
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    References listed on IDEAS

    as
    1. Herbert A. Simon & Massimo Egidi & Ricardo Viale & Robin Marris, 1992. "Economics, Bounded Rationality and the Cognitive Revolution," Books, Edward Elgar Publishing, number 409, September.
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