Statistical Inference Used In Marketing Research
The purpose of this article is to describe, theoretically, but also through several applications, the statistical methods or procedures through which the research results can be extended at the target population level. The target population represents the aggregate of all the elements, sharing some common set of characteristics that comprise the universe for the purpose of the marketing research problem.
Volume (Year): 5 (2010)
Issue (Month): 3 (December)
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