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Typological Analysis of Buying Actions

Author

Listed:
  • Nicolae Teodorescu
  • Nicolae Al. Pop
  • Felicia-Aurelia Stancioiu

    (Academy of Economic Studies, Bucharest)

Abstract

The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.

Suggested Citation

  • Nicolae Teodorescu & Nicolae Al. Pop & Felicia-Aurelia Stancioiu, 2008. "Typological Analysis of Buying Actions," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 2(2(519)), pages 35-38, February.
    • Handle: RePEc:agr:journl:v:2(519):y:2008:i:2(519):p:35-38
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