IDEAS home Printed from https://ideas.repec.org/a/agr/journl/vxxiy2014i12(601)p37-50.html
   My bibliography  Save this article

Sensory experience – between the tourist and the marketer

Author

Listed:
  • Mihail-Cristian DIŢOIU

    (Bucharest University of Economic Studies, Romania)

  • Aurelia-Felicia STĂNCIOIU

    (Bucharest University of Economic Studies, Romania)

  • Nicolae TEODORESCU

    (Bucharest University of Economic Studies, Romania)

  • Lucian-Florin ONIŞOR

    (Bucharest University of Economic Studies, Romania)

  • Anamaria-Cătălina RADU

    (Bucharest University of Economic Studies, Romania)

Abstract

In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favourable as possible in the mind of the tourist. It is for this reason that the marketer projects the image identity and develops contact points, so that, through the application of suitable stimuli, the tourist will have a memorable sensory experience through the stages of pre-consumption, actual consumption and post-consumption of the travel product. The purpose of the present article is to evaluate the sensory experience of the tourist – a possible instrument for reducing the gap between projection and perception, as well as for imagining the travel product.

Suggested Citation

  • Mihail-Cristian DIŢOIU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Lucian-Florin ONIŞOR & Anamaria-Cătălina RADU, 2014. "Sensory experience – between the tourist and the marketer," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(12(601)), pages 37-50, December.
    • Handle: RePEc:agr:journl:v:xxi:y:2014:i:12(601):p:37-50
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/1044.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=1044&rid=117
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:xxi:y:2014:i:12(601):p:37-50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marin Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.