IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p142-150.html
   My bibliography  Save this article

Knowing Employees` Perceptions - Determinant In Creating A Successful Organizational Culture

Author

Listed:
  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu)

  • RADULESCU Violeta
  • PENTESCU Alma

Abstract

The basis of internal marketing is treating employees as customers. The employees` satisfaction level is linked to the company`s offer, being also bound to the way the employees perceive the offer as reflected by the organizational culture. Besides the existing structures and systems within the company, the organizational culture has a fundamental role in the implementation of employee orientation. In order to be successful, the organizational culture is constantly subject to a conscious and strictly conducted process of change. This paper aims to underline the importance of knowing the employees` perceptions in order to build a culture of success, as well as how to acquire this knowledge. By researching the employees` perceptions, the companies can establish what their current organizational culture is and how to improve their old policies without losing the spirit of tradition.

Suggested Citation

  • DUMITRESCU Luigi & RADULESCU Violeta & PENTESCU Alma, 2012. "Knowing Employees` Perceptions - Determinant In Creating A Successful Organizational Culture," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 142-150.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:142-150
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:142-150. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.