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The Role Of The Sales Techniques In The Marketing Activity Of The Companies In Bucharest


  • Cruceru Anca

    () (ASE Bucuresti, Marketing)

  • Moise Daniel

    () (ASE Bucuresti, Marketing)

  • Tatu Cristi

    () (ASE Bucuresti, Marketing)


In a time of economic crisis there can be easily observed the difficulty in finding managerial viable solutions to support the business at least at a level considered satisfactory in terms of economic performance. The managers will try to adopt marketing strategies able to drive to the preservation of the competitive position held in the reference market and to achieve goals. But this cannot be achieved without a pertinent analysis of the situation of both enterprise and business environment. It is also necessary to assess the marketing skills at its disposal, those specific capabilities needed to conduct a profitable operation. All the marketing department\'s efforts will be directed to implement sales techniques capable of giving to the promoted products specific advantages and thus to achieve the marketing goals proposed.

Suggested Citation

  • Cruceru Anca & Moise Daniel & Tatu Cristi, 2011. "The Role Of The Sales Techniques In The Marketing Activity Of The Companies In Bucharest," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 737-741, December.
  • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:737-741

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    References listed on IDEAS

    1. Amina Tabassum & M. Tariq Majeed, 2008. "Economic Growth and Income Inequality Relationship: Role of Credit Market Imperfection," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 47(4), pages 727-743.
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    More about this item


    sales techniques; competitive position; competitiveness; marketing;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics


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