IDEAS home Printed from https://ideas.repec.org/a/agr/journl/v5(522)y2008i5(522)p71-78.html
   My bibliography  Save this article

Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism

Author

Listed:
  • Nicolae Alexandru Pop

    (Academy of Economic Studies, Bucharest)

  • Aurelia-Felicia Stancioiu

    (Academy of Economic Studies, Bucharest)

  • Nicolae Teodorescu

    (Academy of Economic Studies, Bucharest)

  • Suzana Pretorian

    (Baza de tratament, Hotel Danubius-Sovata)

Abstract

In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the multiattributive measuring (multi-dimensional). In the field of balneal medicine the need of standard evaluation of satisfaction appeared when the consumer became stricter and stricter, this leading to reorientation and adaptation to customers’ demands up to outrunning the customers’ expectations. Using marketing research and its specific instruments of satisfaction measurement, the experience of a customer regarding certain product usage, decomposed into dimensions or attributes, leads to permanent distinguishing of elements that draw him closer to/disturb the customer, in his role of conscious or unconscious observer.

Suggested Citation

  • Nicolae Alexandru Pop & Aurelia-Felicia Stancioiu & Nicolae Teodorescu & Suzana Pretorian, 2008. "Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 5(5(522)), pages 71-78, May.
  • Handle: RePEc:agr:journl:v:5(522):y:2008:i:5(522):p:71-78
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/307.pdf
    Download Restriction: no

    File URL: http://www.ectap.ro/articol.php?id=307&rid=37
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:5(522):y:2008:i:5(522):p:71-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mircea Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.