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The Area Of Research In The Vision Of Modern Marketing


  • Iacob Catoiu


  • Diana Ioncica



As already known, the 20th century economic theory and practice has acquired a new, multidimensional and extremely dynamic concept – the concept of marketing. This concept, rich in significance, integrated nowadays in the system of categories of economic thought, represents the result of prolonged efforts of generalization and reflection at the level of economic theory of the practical marketing activity, activity which appeared and was developed as a consequence of the economic and social contemporary dynamics and is attested by a large recognition and application in the economies of developed countries.

Suggested Citation

  • Iacob Catoiu & Diana Ioncica, 2017. "The Area Of Research In The Vision Of Modern Marketing," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(2), pages 28-30, June.
  • Handle: RePEc:khe:journl:v:9:y:2017:i:2:p:28-30

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    More about this item


    Marketing Research; Marketing Techniques; Marketing Activities; Modern Marketing; Marketing Tools;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting


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