IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v9y2017i2p28-30.html
   My bibliography  Save this article

The Area Of Research In The Vision Of Modern Marketing

Author

Listed:
  • Iacob Catoiu

    ()

  • Diana Ioncica

    ()

Abstract

As already known, the 20th century economic theory and practice has acquired a new, multidimensional and extremely dynamic concept – the concept of marketing. This concept, rich in significance, integrated nowadays in the system of categories of economic thought, represents the result of prolonged efforts of generalization and reflection at the level of economic theory of the practical marketing activity, activity which appeared and was developed as a consequence of the economic and social contemporary dynamics and is attested by a large recognition and application in the economies of developed countries.

Suggested Citation

  • Iacob Catoiu & Diana Ioncica, 2017. "The Area Of Research In The Vision Of Modern Marketing," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(2), pages 28-30, June.
  • Handle: RePEc:khe:journl:v:9:y:2017:i:2:p:28-30
    as

    Download full text from publisher

    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr2-2017/5.%20THE%20AREA%20OF%20RESEARCH%20IN%20THE%20VISION%20OF%20MODERN%20MARKETING.pdf
    Download Restriction: no

    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr2-2017/5.%20THE%20AREA%20OF%20RESEARCH%20IN%20THE%20VISION%20OF%20MODERN%20MARKETING.pdf
    Download Restriction: no

    More about this item

    Keywords

    Marketing Research; Marketing Techniques; Marketing Activities; Modern Marketing; Marketing Tools;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:9:y:2017:i:2:p:28-30. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava). General contact details of provider: http://edirc.repec.org/data/ffucdro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.