IDEAS home Printed from
   My bibliography  Save this article

Corporate Strategic Instruments Used For Defining Objectives And Budgets On Business Domains And Strategic Business Units


  • ªtefan Claudiu CÃESCU

    (The Bucharest Academy of Economic Studies, Romania)

  • Daniel MOISE

    (The Bucharest Academy of Economic Studies, Romania)


The main objective of the paper is developing a documentary study of the main corporate strategic instruments used to define and delimit corporate business domains and strategic business units, and also regarding the establishment of objectives and budgets on business domains and on strategic business units. Corporate management includes in its overall methodology a series of specific instruments that are subject of strategic management. They are the result of the evolution of the management concept and have as a main element the strategy, which is rightly considered as an essential element of modern management. The incorporation of marketing in the organization’s activities also refers to the change of the content of these instruments, in order that they ensure the market orientation of the whole organization. Among the tools used at corporate level are distinguished the ones regarding the identification of strategic business units as a core element of strategic marketing planning

Suggested Citation

  • ªtefan Claudiu CÃESCU & & Daniel MOISE &, 2011. "Corporate Strategic Instruments Used For Defining Objectives And Budgets On Business Domains And Strategic Business Units," Proceedings of the International Conference Investments and Economic Recovery, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 290-296, December.
  • Handle: RePEc:rom:efinvm:v:10:y:2011:i:1:p:290-296

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Carmen Nadia CIOCOIU, 2011. "Integrating Digital Economy And Green Economy: Opportunities For Sustainable Development," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 6(1), pages 33-43, February.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:efinvm:v:10:y:2011:i:1:p:290-296. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.