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What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

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Cited by:

  1. Breunig, Christoph & Huck, Steffen & Schmidt, Tobias & Weizsäcker, Georg, 2021. "The Standard Portfolio Choice Problem in Germany," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 2413-2446.
  2. Dolan, Paul & Metcalfe, Robert, 2013. "Neighbors, knowledge, and nuggets: two natural field experiments on the role of incentives on energy conservation," LSE Research Online Documents on Economics 51563, London School of Economics and Political Science, LSE Library.
  3. Chioveanu, Ioana & Zhou, Jidong, 2009. "Price Competition and Consumer Confusion," MPRA Paper 17340, University Library of Munich, Germany.
  4. Chlond, Bettina & Goeschl, Timo & Kesternich, Martin, 2022. "More money or better procedures? Evidence from an energy efficiency assistance program," ZEW Discussion Papers 22-020, ZEW - Leibniz Centre for European Economic Research.
  5. Karthik Muralidharan & Mauricio Romero & Kaspar Wüthrich, 2019. "Factorial Designs, Model Selection, and (Incorrect) Inference in Randomized Experiments," NBER Working Papers 26562, National Bureau of Economic Research, Inc.
  6. Omar Al-Ubaydli & John A. List, 2016. "Field Experiments in Markets," NBER Working Papers 22113, National Bureau of Economic Research, Inc.
  7. Flory, Jeffrey A., 2018. "Formal finance and informal safety nets of the poor: Evidence from a savings field experiment," Journal of Development Economics, Elsevier, vol. 135(C), pages 517-533.
  8. Umberto Filotto & Caterina Lucarelli & Nicoletta Marinelli, 2018. "Nudge of shared information responsibilities: a meso-economic perspective of the Italian consumer credit reform," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 17(1), pages 1-14, November.
  9. Boyle, Glenn & Stover, Roger & Tiwana, Amrit & Zhylyevskyy, Oleksandr, 2022. "Depositor responses to a banking crisis: Are finance professionals special?," Journal of Empirical Finance, Elsevier, vol. 67(C), pages 182-195.
  10. Shawn Cole & Xavier Gine & Jeremy Tobacman & Petia Topalova & Robert Townsend & James Vickery, 2013. "Barriers to Household Risk Management: Evidence from India," American Economic Journal: Applied Economics, American Economic Association, vol. 5(1), pages 104-135, January.
  11. Komatsu, Hidenori & Nishio, Ken-ichiro, 2015. "An experimental study on motivational change for electricity conservation by normative messages," Applied Energy, Elsevier, vol. 158(C), pages 35-43.
  12. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
  13. B Kelsey Jack, "undated". "Market Inefficiencies and the Adoption of Agricultural Technologies in Developing Countries," CID Working Papers 50, Center for International Development at Harvard University.
  14. Grant Miller & A. Mushfiq Mobarak, 2015. "Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh," Marketing Science, INFORMS, vol. 34(4), pages 480-499, July.
  15. Dreber, Anna & Gerdes, Christer & Gränsmark, Patrik, 2013. "Beauty queens and battling knights: Risk taking and attractiveness in chess," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 1-18.
  16. Dean Karlan & Aishwarya Lakshmi Ratan & Jonathan Zinman, 2014. "Savings by and for the Poor: A Research Review and Agenda," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 60(1), pages 36-78, March.
  17. Deb, Joyee & Zhou, Jidong, 2018. "Reference Dependence and Choice Overload," MPRA Paper 86261, University Library of Munich, Germany.
  18. Seth Garz & Xavier Gine & Dean Karlan & Rafe Mazer & Caitlin Sanford & Jonathan Zinman, 2021. "Consumer Protection for Financial Inclusion in Low- and Middle-Income Countries: Bridging Regulator and Academic Perspectives," Annual Review of Financial Economics, Annual Reviews, vol. 13(1), pages 219-246, November.
  19. Bogdan Genchev & Julie Holland Mortimer, 2016. "Empirical Evidence on Conditional Pricing Practices," Boston College Working Papers in Economics 908, Boston College Department of Economics.
  20. Kfir Eliaz & Ran Spiegler, 2011. "Consideration Sets and Competitive Marketing," Review of Economic Studies, Oxford University Press, vol. 78(1), pages 235-262.
  21. Chuan, Amanda & Samek, Anya Savikhin, 2014. "“Feel the Warmth” glow: A field experiment on manipulating the act of giving," Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 198-211.
  22. Bonnier, Evelina & Dreber, Anna & Hederos, Karin & Sandberg, Anna, 2018. "Undressed for Success? The Effects of Half-Naked Women on Economic Behavior," Working Paper Series 6/2018, Stockholm University, Swedish Institute for Social Research.
  23. Takanori Ida & Ryo Okui, 2019. "Can information alleviate overconfidence? A randomized experiment on financial market predictions," Working Paper Series no126, Institute of Economic Research, Seoul National University.
  24. Damgaard, Mette Trier, 2021. "A decade of nudging: What have we learned?," Nationaløkonomisk tidsskrift, Nationaløkonomisk Forening, vol. 2021(1), pages 1-21.
  25. Sadowski, Philipp, 2016. "Overeagerness," Journal of Economic Behavior & Organization, Elsevier, vol. 131(PA), pages 114-125.
  26. Lanz, Bruno & Wurlod, Jules-Daniel & Panzone, Luca & Swanson, Timothy, 2018. "The behavioral effect of Pigovian regulation: Evidence from a field experiment," Journal of Environmental Economics and Management, Elsevier, vol. 87(C), pages 190-205.
  27. Mariia I. Okuneva & Dmitriy B. Potapov, 2015. "The Effectiveness of Individual Targeting Through Smartphone Application in Retail: Evidence from Field Experiment," HSE Working papers WP BRP 47/MAN/2015, National Research University Higher School of Economics.
  28. Lukas, Moritz, 2017. "Estimating interest rate elasticities in consumer credit," Economics Letters, Elsevier, vol. 156(C), pages 155-158.
  29. Bonnier, Evelina & Dreber, Anna & Hederos, Karin & Sandberg, Anna, 2019. "Exposure to half-dressed women and economic behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 168(C), pages 393-418.
  30. Victor Stango & Jonathan Zinman, 2014. "Limited and Varying Consumer Attention: Evidence from Shocks to the Salience of Bank Overdraft Fees," Review of Financial Studies, Society for Financial Studies, vol. 27(4), pages 990-1030.
  31. Karna Basu, 2011. "Hyperbolic Discounting and the Sustainability of Rotational Savings Arrangements," American Economic Journal: Microeconomics, American Economic Association, vol. 3(4), pages 143-171, November.
  32. Alberto Chong & Dean Karlan & Jeremy Shapiro & Jonathan Zinman, 2015. "(Ineffective) Messages to Encourage Recycling: Evidence from a Randomized Evaluation in Peru," The World Bank Economic Review, World Bank Group, vol. 29(1), pages 180-206.
  33. Hong Luo & Julie Holland Mortimer, 2016. "Copyright Enforcement: Evidence from Two Field Experiments," NBER Working Papers 22082, National Bureau of Economic Research, Inc.
  34. Robert Hahn & Robert D. Metcalfe & David Novgorodsky & Michael K. Price, 2016. "The Behavioralist as Policy Designer: The Need to Test Multiple Treatments to Meet Multiple Targets," Experimental Economics Center Working Paper Series 2016-05, Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University.
  35. Dean Karlan & Jonathan Zinman, 2010. "Expanding Credit Access: Using Randomized Supply Decisions to Estimate the Impacts," Review of Financial Studies, Society for Financial Studies, vol. 23(1), pages 433-464, January.
  36. Roland G. Fryer, Jr & Steven D. Levitt & John List & Sally Sadoff, 2012. "Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment," NBER Working Papers 18237, National Bureau of Economic Research, Inc.
  37. Zohal Hessami, 2016. "How Do Voters React to Complex Choices in a Direct Democracy? Evidence from Switzerland," Kyklos, Wiley Blackwell, vol. 69(2), pages 263-293, May.
  38. repec:bla:annpce:v:89:y:2018:i:1:p:175-199 is not listed on IDEAS
  39. Annamaria Lusardi & Olivia S. Mitchell & Noemi Oggero, 2020. "Debt and Financial Vulnerability on the Verge of Retirement," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 52(5), pages 1005-1034, August.
  40. Hernández, Penélope & Vila, José, 2014. "Measuring value levers: Experimental and contingent approaches," Journal of Business Research, Elsevier, vol. 67(5), pages 775-778.
  41. Metcalfe, Robert & Dolan, Paul, 2012. "Behavioural economics and its implications for transport," Journal of Transport Geography, Elsevier, vol. 24(C), pages 503-511.
  42. Karlan,Dean S. & Osman,Adam Mohamed & Shammout,Nour Musallam, 2020. "Increasing Financial Inclusion in the Muslim World : Evidence from an Islamic Finance Marketing Experiment," Policy Research Working Paper Series 9200, The World Bank.
  43. Jonathan Zinman, 2014. "Consumer Credit: Too Much or Too Little (or Just Right)?," The Journal of Legal Studies, University of Chicago Press, vol. 43(S2), pages 209-237.
  44. Edwards, James T. & List, John A., 2014. "Toward an understanding of why suggestions work in charitable fundraising: Theory and evidence from a natural field experiment," Journal of Public Economics, Elsevier, vol. 114(C), pages 1-13.
  45. Papi, Mauro, 2018. "Price competition with satisficing consumers," International Journal of Industrial Organization, Elsevier, vol. 58(C), pages 252-272.
  46. Ong, David, 2021. "Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 46-71.
  47. Dammert, Ana C. & Galdo, Jose C. & Galdo, Virgilio, 2014. "Preventing dengue through mobile phones: Evidence from a field experiment in Peru," Journal of Health Economics, Elsevier, vol. 35(C), pages 147-161.
  48. Nuria Rodríguez-Priego & René van Bavel & Shara Monteleone, 2016. "The disconnection between privacy notices and information disclosure: an online experiment," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(3), pages 433-461, December.
  49. Vincenzo Galasso & Tommaso Nannicini, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CESifo Working Paper Series 5868, CESifo.
  50. Eriksen, Michael D. & Kniesner, Thomas J. & Rohlfs, Chris & Sullivan, Ryan, 2016. "Toward more general hedonic estimation: Clarifying the roles of alternative experimental designs with an application to a housing attribute," Regional Science and Urban Economics, Elsevier, vol. 57(C), pages 54-62.
  51. Chowdhury, Shyamal & Smits, Joeri & Sun, Qigang, 2020. "Contract structure, time preference, and technology adoption," GLO Discussion Paper Series 633, Global Labor Organization (GLO).
  52. Ortega, Daniel & Scartascini, Carlos, 2020. "Don’t blame the messenger. The Delivery method of a message matters," Journal of Economic Behavior & Organization, Elsevier, vol. 170(C), pages 286-300.
  53. Sule, Alan & Cemalcilar, Mehmet & Karlan, Dean S. & Zinman, Jonathan, 2015. "Unshrouding Effects on Demand for a Costly Add-on: Evidence from Bank Overdrafts in Turkey," Center Discussion Papers 198558, Yale University, Economic Growth Center.
  54. Ha Trong Nguyen & Huong Thu Le & Luke B Connelly, 2021. "Who's declining the “free lunch”? New evidence from the uptake of public child dental benefits," Health Economics, John Wiley & Sons, Ltd., vol. 30(2), pages 270-288, February.
  55. Andre Veiga & Tommaso Valletti, 2020. "Attention, recall and purchase: Experimental evidence on online news and advertising," Working Papers 20-15, NET Institute.
  56. Vithala R. Rao & S. Abraham (Avri) Ravid & Richard T. Gretz & Jialie Chen & Suman Basuroy, 2017. "The impact of advertising content on movie revenues," Marketing Letters, Springer, vol. 28(3), pages 341-355, September.
  57. Robin Burgess & Michael Greenstone & Nicholas Ryan & Anant Sudarshan, 2020. "Demand for Electricity on the Global Electrification Frontier," Cowles Foundation Discussion Papers 2222, Cowles Foundation for Research in Economics, Yale University.
  58. Navdeep S. Sahni & S. Christian Wheeler & Pradeep Chintagunta, 2018. "Personalization in Email Marketing: The Role of Noninformative Advertising Content," Marketing Science, INFORMS, vol. 37(2), pages 236-258, March.
  59. Ivan Guitart & Stefan Stremersch, 2021. "The impact of informational and emotional television ad content on online search and sales," Post-Print hal-03193729, HAL.
  60. Davide Cerruti & Claudio Daminato & Massimo Filippini, 2019. "The Impact of Policy Awareness: Evidence from Vehicle Choices Response to Fiscal Incentives," CER-ETH Economics working paper series 19/316, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
  61. Steven D. Levitt & John A. List & Susanne Neckermann & Sally Sadoff, 2016. "The Behavioralist Goes to School: Leveraging Behavioral Economics to Improve Educational Performance," American Economic Journal: Economic Policy, American Economic Association, vol. 8(4), pages 183-219, November.
  62. Heather Hodges & Colin Kuehl & Sarah E. Anderson & Phillip J. Ehret & Cameron Brick, 2020. "How Managers Can Reduce Household Water Use Through Communication: A Field Experiment," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 39(4), pages 1076-1099, September.
  63. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
  64. Ahmetoglu, Gorkan & Furnham, Adrian & Fagan, Patrick, 2014. "Pricing practices: A critical review of their effects on consumer perceptions and behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 696-707.
  65. Karlan, Dean & Kutsoati, Ed & McMillan, Margaret & Udry, Chris, 2010. "Crop price indemnified loans for farmers," IFPRI discussion papers 1021, International Food Policy Research Institute (IFPRI).
  66. Ekström, Mathias, 2021. "The (un)compromise effect: How suggested alternatives can promote active choice," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).
  67. Jonathan DE QUIDT & Maitreesh GHATAK, 2018. "Is The Credit Worth It? For-Profit Lenders In Microfinance With Rational And Behavioral Borrowers," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 89(1), pages 175-199, March.
  68. Karlan, Dean & Zinman, Jonathan, 2018. "Price and control elasticities of demand for savings," Journal of Development Economics, Elsevier, vol. 130(C), pages 145-159.
  69. Angus Deaton, 2009. "Instruments of development: Randomization in the tropics, and the search for the elusive keys to economic development," Working Papers 1128, Princeton University, Woodrow Wilson School of Public and International Affairs, Center for Health and Wellbeing..
  70. Friedman, Willa & Wilson, Nicholas, 2022. "Can nudging overcome procrastinating on preventive health investments?," Economics & Human Biology, Elsevier, vol. 45(C).
  71. Stefano DellaVigna & Devin Pope, 2022. "Stability of Experimental Results: Forecasts and Evidence," American Economic Journal: Microeconomics, American Economic Association, vol. 14(3), pages 889-925, August.
  72. Islam Asadul & Smyth Russell, 2012. "The Economic Returns to Good Looks and Risky Sex in the Bangladesh Commercial Sex Market," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 12(1), pages 1-25, May.
  73. Trivedi, Rohit H. & Teichert, Thorsten, 2019. "The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender," Journal of Business Research, Elsevier, vol. 99(C), pages 197-205.
  74. David Goldreich & Hanna Hałaburda, 2013. "When Smaller Menus Are Better: Variability in Menu-Setting Ability," Management Science, INFORMS, vol. 59(11), pages 2518-2535, November.
  75. Huck, Steffen & Zhou, Jidong, 2011. "Consumer behavioural biases in competition: A survey," MPRA Paper 31794, University Library of Munich, Germany.
  76. Bedard, Kelly & Kuhn, Peter, 2015. "Micro-marketing healthier choices: Effects of personalized ordering suggestions on restaurant purchases," Journal of Health Economics, Elsevier, vol. 39(C), pages 106-122.
  77. Jun Li & Serguei Netessine, 2020. "Higher Market Thickness Reduces Matching Rate in Online Platforms: Evidence from a Quasiexperiment," Management Science, INFORMS, vol. 66(1), pages 271-289, January.
  78. Emaad Manzoor & George H. Chen & Dokyun Lee & Michael D. Smith, 2020. "Influence via Ethos: On the Persuasive Power of Reputation in Deliberation Online," Papers 2006.00707, arXiv.org.
  79. Steffen Altmann & Christian Traxler & Philipp Weinschenk, 2017. "Deadlines and Cognitive Limitations," CESifo Working Paper Series 6761, CESifo.
  80. Hong Ru & Antoinette Schoar, 2016. "Do Credit Card Companies Screen for Behavioral Biases?," NBER Working Papers 22360, National Bureau of Economic Research, Inc.
  81. Elbæk, Christian T. & Lystbæk, Martin Nørhede & Mitkidis, Panagiotis, 2022. "On the psychology of bonuses: The effects of loss aversion and Yerkes-Dodson law on performance in cognitively and mechanically demanding tasks," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 98(C).
  82. Kurt P. Munz & Minah H. Jung & Adam L. Alter, 2020. "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization," Marketing Science, INFORMS, vol. 39(6), pages 1071-1091, November.
  83. Roland G. Fryer, Jr, 2010. "Financial Incentives and Student Achievement: Evidence from Randomized Trials," NBER Working Papers 15898, National Bureau of Economic Research, Inc.
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  86. Kast, Felipe & Meier, Stephan & Pomeranz, Dina, 2018. "Saving more in groups: Field experimental evidence from Chile," Journal of Development Economics, Elsevier, vol. 133(C), pages 275-294.
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  127. Hong Ru & Antoinette Schoar, 2020. "Do credit card companies screen for behavioural biases?," BIS Working Papers 842, Bank for International Settlements.
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  129. Ying Cao & Feng Guan & Zengquan Li & Yong George Yang, 2020. "Analysts’ Beauty and Performance," Management Science, INFORMS, vol. 66(9), pages 4315-4335, September.
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  131. Pascaline Dupas, 2009. "What Matters (and What Does Not) in Households' Decision to Invest in Malaria Prevention?," American Economic Review, American Economic Association, vol. 99(2), pages 224-230, May.
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  133. Nora Grote & Tim Klausmann & Mario Scharfbillig, 2019. "Investment in Identity in the Field - Nudging Refugees' Integration Effort," Working Papers 1905, Gutenberg School of Management and Economics, Johannes Gutenberg-Universität Mainz, revised 24 Sep 2021.
  134. Miyeon Jung & Daegon Cho & Euncheol Shin, 2021. "Repairing a Cracked Mirror: The Heterogeneous Effect of Personalized Digital Nudges Driven by Misperception," Production and Operations Management, Production and Operations Management Society, vol. 30(8), pages 2586-2607, August.
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