Measuring value levers: Experimental and contingent approaches
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DOI: 10.1016/j.jbusres.2013.11.043
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- Vila, Jose & Gomez, Yolanda, 2016. "Extracting business information from graphs: An eye tracking experiment," Journal of Business Research, Elsevier, vol. 69(5), pages 1741-1746.
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Keywords
Willingness to pay (WTP); Becker–DeGroot–Marschak mechanism; Value measuremen; Consumer decision-making;All these keywords.
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