Content
Spring 2011, Volume 6, Issue 1
- 3 Internal Demarketing: Construct, Research Propositions And Managerial Implications
by Anselmo Ferreira VASCONCELOS - 4 Measuring The Antecedent Effects Of Service Cognition And Internet Shopping Anxiety On Consumer Satisfaction With E-Tailing Service
by Chengwen YAO & Shuling LIAO - 5 Romancing With A Brand: A Conceptual Analysis Of Romantic Consumer-Brand Relationship
by Abhigyan SARKAR - 6 Relationship Between Organizational Culture And Cultural Intelligence
by Agnes BALOGH & Zoltán GAÁL & Lajos SZABÓ - 7 Education – Multiplier Of The Effects Caused By The Initiatives Of Corporate Social Responsibility
by Alecxandrina DEACONU & Cătălina RADU & Ramona PUIA - 8 Bologna Process Trade –Offs. The Perception Of The Romanian Academic Staff
by Alina Mihaela DIMA & Constantin BRĂTIANU & Daniel GLASER-SEGURA & Kathleen VOGES - 9 Higher Education: Public Good Or Public Service? Analysis From The Perspective Of Internationalization Of Education
by Camelia STEJAR - 10 The Relation Between Financial Management And Corporate Governance: Analytical Approach At The Level Of The Risk Management Strategies
by Petre BREZEANU & Mohammed Subhi AL ESSAWI - 11 Stochastic Frontier Analysis Of Production Function And Cost Function Estimation Methods. Study Of Efficiency At Industry Level
by Iulian LIŢĂ & Tănase STAMULE - 12 Who Are The Romanian Managers And How They Identify Themselves?
by Florentina SCÂRNECI
Winter 2010, Volume 5, Issue 4
- 1 Strategy Management In A Multi-Agent System Using Neural Networks For Inductive And Experience-Based Learning
by Florin LEON & Andrei D. LECA & Gabriela M. ATANASIU - 2 Lack Of Optimism Among Marketing Students Vs. Other Students
by Gregory S. BLACK & Angelica BAHL - 3 Advertising And Product Trial - The Effect Of Message’S Regulatory Focus And Product Type On Consumer Evaluations
by Camelia C. MICU - 4 The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers
by Ovidiu I. MOISESCU & Brad ALLEN - 5 Construction And Development Loan Request. A Case Study
by Emmanuel Nicholas ROUSSAKIS - 6 Recent Trends In Lifestyle Research - A Literature Review Perspective
by Mihaela-Cornelia DAN & Simona VASILACHE - 7 Differential Effect Of National Vs. Regional Celebrities On Consumer Attitudes
by Varsha JAIN & Subhadip ROY & Abhishek KUMAR & Anusha KABRA - 8 The Rugby Coachand His Three Roles In The Management Of A Rugby Team
by Vlad ROŞCA
Autumn 2010, Volume 5, Issue 3
- 3 Organizational knowledge creation
by Constantin BRATIANU & Ivona ORZEA - 4 The role of corporate social responsibility in social entrepreneurship
by Catalina MITRA & Anca BORZA - 5 CEE corporate finance peculiarities: comparative approach in relation with developed countries
by Cristina Maria TRIANDAFIL & Petre BREZEANU - 6 The relationship between medical literacy and trust in healthcare in Romania
by Simona VASILACHE - 7 Comparative research on the correlation of the quantum to public funding for the public institutions of higher education and the institution’s performance within the European Union member states
by Rodica GHERGHINA & Florina NICOLAE & Mihaela MOCANU - 8 Descriptive methods of data analysis for marketing data – theoretical and practical considerations
by Manuela Rozalia GABOR - 9 Knowledge management in the rugby team: a factor of England’s 2003 rugby world cup success
by Vlad ROÅžCA
Summer 2010, Volume 5, Issue 2
- 1 Supply chain management and the Romanian transition
by Daniel GLASER-SEGURA - 2 Mapping wisdom as a complex adaptive system
by J. Martin HAYS - 3 Telling the brand story: including news articles in online promotional strategies
by Anca Cristina MICU - 4 Several considerations regarding the online consumer in the 21st century – a theoretical approach
by Nicoleta-Dorina RACOLTA-PAINA & Theodora Alexandra LUCA - 5 Mobile Marketing – the marketing for the next generation
by Corina PELAU & Patricia ZEGREANU - 6 An overview of present research related to the entrepreneurial university
by Constantin BRATIANU & Stefan STANCIU - 7 Differentiation vs. low cost strategies in Romania
by Bogdan BACANU - 8 Evaluating customer satisfaction in banking services
by Irina BENA - 9 Principal component analysis in tourism marketing
by Erika KULCSÁR - 10 Marketing as support tool for public administration
by Elena ENACHE & Cristian MOROZAN
Spring 2010, Volume 5, Issue 1
- 1 Board composition, process, and activism: evidence within American firms
by Scott SCARBOROUGH & Jeffrey J. HAYNIE & Christopher SHOOK - 2 Determinants of exporting channel integration: an interaction approach
by Meng LI - 3 Quality strategies: what are French universities looking for?
by Isabelle BOUCHARDY - 4 Shaping the future of higher education in Romania: challenges and driving factors
by Ion Gh. ROŞCA & Carmen PĂUNESCU & Cristian Pârvan - 5 The ecology of wisdom
by J. Martin HAYS - 6 Utilization of e-Logistics in multinational companies to overcome difficulties of today’s economic environment
by Andrei ANGHELUŢĂ & Carmen COSTEA - 7 Economic growth, innovation and collaborative research and development activities
by Aikaterini KOKKINOU - 8 Possible errors in establishing the sample dimensions of survey investigations
by Alexandru ISAIC-MANIU & Irina M. DRĂGAN - 9 The main factors on Slovakian consumer’s behavior regarding fast food nutrition
by Pavol KITA & Jamal HASAN
Winter 2009, Volume 4, Issue 4
- 1 Implementing innovation and knowledge management in the Romanian economy
by Constantin Bratianu & Simona Vasilache - 2 Design patterns for multi-agent simulations
by Stefan Boronea & Florin Leon & Mihai Horia Zaharia & Gabriela M. Atanasiu - 3 Information systems for international business management
by Cristina Pop - 4 Mary Kay Ash, the greatest female entrepreneur in American history and business ethics
by Gh. Gh. Ionescu & Adina Negrusa - 5 The management of credit risk for individuals and companies loans
by Maria Dimitriu & Elena Alexandra Avramescu - 7 Marketing and lifestyle
by Nicoleta Cristache - 8 Service quality management as a key for delivering the best tourist experience
by Irina PURCAREA & Monica PAULA RATIU - 9 Benefits and limits of quality cost concept applied to software industry
by Catalin Afrasinei-Zavoianu - 10 Branding Romania: A PESTEL framework based on a comparative analysis of two country brand indexes
by Eliza Bivolaru & Robert Andrei & George Vlad Purcaroiu - 11 Valences considering the identification of risks in terms of public internal audit
by Aurelia Stefanescu & Eugeniu Turlea & Florin Vaduva - 12 Typological analysis as analysis method of marketing data
by Manuela Rozalia Gabor - 13 Relevance of intercultural communication for human resources management
by Mihaela Zografi
Autumn 2009, Volume 4, Issue 3
- 1 Evaluating linear-nonlinear thinking style for knowledge management education
by Constantin Bratianu & Simona Vasilache - 2 Social enterprise and competitiveness
by Anca BORZA & Razvan NISTOR & Catalina MITRA & Ovidiu BORDEAN - 3 In the mood for a commercial break? A model of consumer response to television commercials during sensitive news
by Anca C. MICU & Esther THORSON & Michael ANTECOL - 4 Managing your executive MBA program to its maximum sales potential: an exploratory and holistic approach
by Francis PETIT - 5 A managerial modernization model in crisis conditions
by Ion VERBONCU & Ion PURCARU - 6 Desirable typologies of organizational culture in quality management implementation. Communicational findings
by Mihaela Alexandra IONESCU & Ştefan BRATOSIN - 7 Student’s management – educational activity orientation for supporting and student’s consciousness
by Carmen Elena STOENOIU & Ioan ABRUDAN & Sorana Daniela BOLBOACĂ - 8 The internal and external environment analysis of Romanian naval industry with SWOT model
by Carmen GASPAROTTI - 9 Conflicts of interest’s management within credit rating agencies
by Cristian MARZAVAN & Tănase STAMULE - 10 The management of the enterprise’s financial structure
by Mihaela-Brânduşa TUDOSE - 11 Cost management in the conditions of the actual world financial crisis
by Eliza Ştefania BANA & Florin SGARDEA - 12 Romanian legislation regarding the regulation of marketing communication
by Olimpia BAN & Dorin COITA
Summer 2009, Volume 4, Issue 2
- 1 Financing of innovations – thresholds and options
by Alfred SPIELKAMP & Christian RAMMER - 2 Consumer innovativeness: a marketing approach
by Costinel DOBRE & Anca DRAGOMIR & Gheorghe PREDA - 3 Applying Marketing To Higher Education: Scope And Limits
by Luminiţa NICOLESCU - 4 An empirical research on the messages transmitted by the universities mottos
by Constantin BRATIANU & Ştefan STANCIU - 5 Strategies of post-adhesion of the Chamber of Commerce and Industry of Bucharest – a marketing approach
by Ion PÂRGARU & Aurelia-Felicia STĂNCIOIU & Nicolae TEODORESCU & Oana Maria REZEANU & Sandel GRONSKI - 6 Start-up marketing: how to become a player on the B2B services market in Romania
by Nicoleta-Dorina RACOLTA-PAINA & Sorina-Diana MONE - 7 Credit analysis policies in construction project finance
by Andra–Maria VASILESCU & Alina Mihaela DIMA & Simona VASILACHE - 8 Which are the challenges of the corporate finance within East European emerging countries? Overview on the peculiarities of the finance mechanisms
by Cristina Maria TRIANDAFIL & Petre BREZEANU - 9 Noise in negotiation – towards a typology
by Tatiana Segal - 10 Some considerations about the management of metadata
by Viorel Gh. Vodă - 11 Creative economy’s gauges. Romania’s case
by Mina IVANOVICI & Anca MÂNDRULEANU - 12 Corporate governance –assessments and objectives regarding the implementation and assimilation process in Romania
by Maria MANOLESCU & Aureliana Geta ROMAN & Cleopatra ŞENDROIU & Georgeta PETRE & Alexandra LAZĂR & Sorinel DOMNIŞORU - 13 Analysis of the potential of the R & D sector to generate a competitive advantage on a national level
by Florin VĂDUVA & Rodica GHERGHINA & Ioana DUCA - 14 A statistical distribution useful in product life-cycle modeling
by Emil PETRESCU - 15 Prerequisites for reconsidering the importance of human capital in management
by Adelina PALADE
Spring 2009, Volume 4, Issue 1
- 1 Corporate social responsibility and global standardization: sustainable environmental management in the chemical industry
by Patricia R. TODD - 2 Student attitudes to entrepreneurship
by Christine K. VOLKMANN & Kim Oliver TOKARSKI - 3 Discovering and managing creativity in product development
by Radu MIHALCEA - 4 Ethnic minority entrepreneurship in Britain
by David McEvoy & Khalid HAFEEZ - 5 An algorithmic approach for modelling customer expectations
by Nicolae POP & Adriana AGAPIE & Nicolae TEODORESCU - 6 Economic and social disparities of Romania in regional and county profile
by Constantin LEFTER & Cristinel CONSTANTIN - 7 Modelling and optimizing multiple attribute decisions by using fuzzy sets
by Gh. Gh. IONESCU & Adina NEGRUSA - 8 Brand management in the context of implementing the "community trademark" concept
by Ciprian-Marcel POP & Delia RUS CIUREA - 9 A comparative study of women in the european business world
by Daniela ISTODOR
Winter 2008, Volume 3, Issue 4
- 1 Linking the double helix of learning and work to the triple helix of university – industry – government in the Europe of knowledge
by Dumitru MIRON - 2 Price determination and price strategy in the marketing view
by Nicolae TEODORESCU & Nicolae Alexandru POP & Aurelia-Felicia STANCIOIU - 3 The impact of the future Free Trade Agreement between the European Union and South Korea on the European and Romanian economies – a marketing research
by Iacob CATOIU & Tudor EDU - 4 The elaboration and implementation of a strategic management model on the Romanian market
by Cristian Costin NEDELCU - 5 Adaptive multiagent system for seismic emergency management
by Florin LEON & Mihai Horia ZAHARIA & Gabriela M. ATANASIU - 6 12th grade students’ behavior in the decision making process of educational choices
by Mihai-Florin BACILA - 7 Interactions among components of a university system
by Mihaela PAUN & Miltiade STANCIU - 8 Logistics’ place in the global administration of the product’s life cycle
by Ion STANCU & Mihai VARZARU - 9 The „5S” strategy for continuous improvement of the manufacturing processes in autocar exhaust
by Gheorghe DULHAI
Autumn 2008, Volume 3, Issue 3
- 1 Examining the antecedents and outcomes of Romanian entrepreneurial orientation
by Kevin GROVES & Carmen PAUNESCU - 2 Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies
by Constantin BRATIANU & Georgiana Victoria BALANESCU - 3 Strategies for regional sustainable development in South-West Oltenia
by Dragos TALVESCU & Alina Mihaela DIMA - 4 Assessment of the employees’ performance – premise for the increase of the quality of the distribution services
by Alecxandrina DEACONU & Cristian MARINAS & Ramona PUIA - 5 On A Model Regarding The Product Life Cycle
by Alexandru ISAIC-MANIU & Viorel Gh. VODĂ - 6 Estimation of the Romanian hospitals efficiency in relation to hospital market competition
by Simona VASILACHE & Mihaela Cornelia PREJMEREAN - 7 Managerial methodology in banking institutions
by Raluca STANCU
Summer 2008, Volume 3, Issue 2
- 1 Does sovereign risk have an effect on corporate rating? Case-study for emerging versus developed countries
by Cristina Maria TRIANDAFIL & Petre BREZEANU - 2 Leadership and management in the transition Romanian higher education system
by Constantin BRATIANU - 3 The human implications of management reengineering
by Ion VERBONCU & Aurel MANOLESCU - 4 The importance of loyalty of highly performing employees for organizational performance
by Ioana-Lavinia RASCA & Alecxandrina DEACONU - 5 Romanian academic marketing. Present and perspectives
by Nicolae Al. POP - 6 Ethics in marketing communication
by Silvia MUHCINA & Veronica POPOVICI - 7 Integrating artificial intelligence into organizational intelligence
by Florin LEON & Gabriela M. ATANASIU - 8 Organizational knowledge dynamics
by Simona VASILACHE - 9 Knowledge management implications
by Anca MANDRULEANU & Mina IVANOVICI
Spring 2008, Volume 3, Issue 1
- 1 An exploratory study of the effect of social capital on supply chain relationships: the case of Romania
by Daniel A. GLASER-SEGURA & Laurenţiu-Dan ANGHEL - 2 Using measures of emotions to improve work climate, products and decisionmaking
by H. Richard PRIESMEYER & Suzanne D. MUDGE - 3 Stress – a risk for organizational performance
by Alecxandrina DEACONU & Lavinia RASCA - 4 Typological aspects of retailers on the background of market concentration
by Dan Cristian DABIJA & Nicolae Al. POP - 5 Romania trying to be an European brand
by Luminiţa NICOLESCU & Cristian PAUN & Irina Alina POPESCU & Alina DRAGHICI - 6 Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship
by Adrian Dumitru TANTAU - 7 Romania as a project-oriented society
by Alina BARGAOANU & Loredana CALINESCU - 8 Power and satisfaction in the retailer-producer relationship
by Corina PELAU - 9 Managing quality in organizations through performance measurement
by Carmen PAUNESCU & Irina PURCAREA & Carmen PANTEA
Winter 2007, Volume 2, Issue 4
- 1 Fundamental processes in developing organizational intelligence
by Constantin BRATIANU & Simona VASILACHE - 2 From e-learning to integrated learning architectures. A novel approach to learning management in corporate and higher education contexts
by Tilman KUECHLER & Karen SCHMIDT - 3 Authentic learning in business organizations: opportunities and challenges
by Cristina Neesham - 4 Industrial placements for undergraduate students – challenges and opportunities
by Ivor PERRY & Luisa BORG-MYATT - 5 From formal quality to substantial quality: the role of business case in project management
by Giuseppe FESTA & Gerardino METALLO & Maria Teresa CUOMO - 6 Project oriented university – an emerging concept
by Alina BARGAOANU & Elena NEGREA & Loredana CALINESCU - 7 The innovation misstep
by Andrew R. THOMAS - 8 Localisation vs. globalisation of typical products and experiential consumption
by Vittoria MARINO & Carmen GALLUCCI & Giada MAINOLFI - 9 The specific communication strategy for organizations which operate on the writing instruments market
by Irina Olimpia SUSANU & Nicoleta CRISTACHE - 10 A glance of modern logistics. Demand planning process
by Domenico NETTI - 11 Financial modeling of project financing transactions
by Manlio Genero - 12 Do financial markets discipline firms for illegal corporate behaviour?
by Monique ARNOLD & Peter-Jan ENGELEN - 13 Human resource management in change – one reason: the European Union
by Hannah HERLEMANN - 14 The new concurrent environment and the Eastern Europe changes
by Petru FILIP
Autumn 2007, Volume 2, Issue 3
- 1 Entry strategy concepts, determinants and options of US firms into Romania
by Andrew R. Thomas - 2 Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment
by Alina Filip & Nicolae Al. Pop - 3 Qualitative versus quantitative marketing research
by Nicolae Teodorescu & Aurelia-Felicia Stancioiu & Laurentiu-Dan Anghel & Diana Maria Vranceanu - 4 Seismic risk management of lifeline system in urban infrastructure
by Gabriela M. Atanasiu & Ana-Diana Ancas & Florin Leon - 5 Operational multidimensional character of the credit-scoring models, applicable to the BSE listed companies, section of equipments
by Cristina Maria Triandafil & Petre Brezeanu - 6 Book market and its main characteristics
by Victor Boscaiu & Alexandru Isaic-Maniu & Viorel Gh. Voda - 7 Types of non-probabilistic sampling used in marketing research. „Snowball” sampling
by Manuela Rozalia Gabor - 8 The need to identify and promote Galaţi touristic area in order to eliminate regional economic disparities
by Nicoleta Cristache & Irina Susanu - 9 The elaboration of the strategic plan regarding human resources
by Cristina Maria Stoica
Summer 2007, Volume 2, Issue 2
- 1 About Culture and Value. Research Orientations in Cross-Cultural Management
by Pierre Dupriez - 2 The Analysis of the System of Factors Influencing Individual Consumer Behaviour
by Gabriel Bratucu & Tamara-Oana Bratucu - 3 A Statistical Approach to Brand Positioning
by Alexandru Isaic-Maniu & Viorel Gh. Voda - 4 The Vision and Mission of the University. Case Study – The Academy of Economic Studies of Bucharest
by Constantin Bratianu & Ionela Jianu - 5 The Cost per Student Equivalent, a University Financial Management Tool
by Constantin Oprean & Vasile Motoc & Camelia Oprean - 6 The Design of Project Management Structural Organization
by Dumitru Constantinescu & Cristian Etegan - 7 Pharmaceutical Marketing in the Sanitary-Veterinary Sector
by Mihaela Cornelia Prejmerean & Simona Vasilache - 8 Globalization and Change Management
by Alecxandrina Deaconu - 9 Sustainable Human Development Management and its Determining Indicators
by Carmen Bunea
Spring 2007, Volume 2, Issue 1
- 1 Strategic Approaches in World Pharmaceutical Industry
by Ruxandra Ciulu - 2 The Semantic Dynamics of the Intellectual Capital Concept
by Ionela Jianu & Constantin Bratianu - 3 Knowledge Management Concepts and Models Applicable in Regional Development
by Andrei Nestian - 4 "The Moral Model Crisis" – a reality?
by Anca Borza & Mirela Popa & Codruta Osoian - 5 Necessary Mutations in the Marketing Occupations Classification in Romania
by Carmen Balan - 6 The Entrepreneurial Approach in Marketing
by Florin Foltean - 7 Academic Management of International Relations
by Viorel Lefter & Anca Bogdan - 8 Competition Challenges for Romanian Business Environment in the Context of EU Adhesion
by Alina Mihaela Dima - 9 The Management of the EU Financed Projects Promotional Campaigns
by Loredana Calinescu - 10 Marketing Consultancy for Launching a New Service
by Sebastian A. Vaduva & Ioan St. Fotea - 11 Organizational Structures of the Enterprise for Implementing Marketing-Controlling
by Corina Pelau - 12 Qualitative Techniques for Evaluating the Impact of Risk on Organizations
by Laura Elly Novac & Petre Brezeanu - 13 Principles of the Commercial Department Personnel Management in the Textile Industry
by Raluca P. Lazarescu
Winter 2006, Volume 1, Issue 4
- 1 R&D - Strategic elements for innovation and market success
by Alfred Spielkamp & Christian Rammer - 2 The organizational culture role in promoting innovations
by Adrian Dumitru Tantau - 3 Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express
by Nicolae Al. Pop & Corina Pelau - 4 Integrated communication in the client-bank relationship
by Irina Bena - 5 Customer relationship management
by Mihaela Cornelia Prejmerean & Alina Mihaela Dima - 6 Market research on Brasov community issues
by Gabriel Bratucu & Tiberiu Foris & Irina Visan & Tamara-Oana Bratucu - 7 Knowledge management and organizational culture
by Ivor Perry & B.Phil & Sarah Tangai - 8 A mid-term prevision for the medical social services necessities
by Nicoleta Petcu & Bogdan Bacanu - 9 In search of intelligent organizations
by Constantin Bratianu & Simona Vasilache & Ionela Jianu - 10 Dimensions of knowledge capital
by Marin Apetroae & Adrian Curaj - 11 Intellectual capital as a source of the competitive advantage
by Christina Suciu - 12 A study of Irish service SMEs, concerning quality management programmes
by Vicky O'Rourke & Billy Bennett - 13 Performance measuring of tourism small medium-sized enterprises
by Anca Borza & Ovidiu Bordean - 14 Project management - a growing profession. The Romanian case
by Alina Bargaoanu & Paul Dobrescu - 15 IT based integration business processes
by Radu Lixandroiu
Autumn 2006, Volume 1, Issue 3
- 1 Influence of culture on decisions in marketing mix in the international context
by Constantin Sasu - 2 An analysis model for the organizational intellectual capital
by Constantin Bratianu - 3 A new paradigm in contemporary marketing: relational marketing
by Nicolae Al. Pop - 4 Project management - a premise for macroeconomic development
by Alina Bargaoanu - 5 Management and marketing university education. Opinions and trust levels of different public categories
by Adriana Zait - 6 Organizational culture evolution - problems of structure and competence
by Eugenia Campeanu-Sonea & Adrian Sonea - 7 Tourists behavior and nationality - criteria for tourists classification and market segmentation
by Dorin Cristian Coita & Alexandru Nedelea - 8 Internal social responsibility and the lohn production. Case study: a small firm from textile industry with foreign capital
by Nicoleta Dorina Racolta-Paina & Veronica Maria Mateescu - 9 Modern methods for risks identification in risk management
by Laura Elly Novac & Petre Brezeanu - 10 Euro, subject or instrument of marketing
by Florina Pinzaru
Summer 2006, Volume 1, Issue 2
- 1 A Comparative Analysis of the American and Romanian Business Education Programs
by Constantin Bratianu & Christopher L. Shook - 2 Analysis of the satisfaction factors in international cooperation activities with and without capital investment in SMEs
by Bernhard Swoboda & Martin Jaeger