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Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies


  • Constantin BRATIANU

    (Academy of Economic Studies, Bucharest)

  • Georgiana Victoria BALANESCU

    (Academy of Economic Studies, Bucharest)


The purpose of this paper is to demonstrate the increasing importance of defining vision, mission and corporate values by a successful company. These three entities may be formulated in separate statements, or they may be integrated in a single one. Regardless of their formulation, they have the purpose to communicate internally and externally the existential goal of the company and the core values of their integrated activities. The paper presents a comparative analysis of the way vision, mission and corporate values are formulated by the top 50 U. S. companies. A qualitative and quantitative research has been performed, based on a set of main characteristics these semantic entities have.

Suggested Citation

  • Constantin BRATIANU & Georgiana Victoria BALANESCU, 2008. "Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies," Management & Marketing, Economic Publishing House, vol. 3(3), Autumn.
  • Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2

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    Cited by:

    1. Constantin BRATIANU & ┼×tefan STANCIU, 2009. "An empirical research on the messages transmitted by the universities mottos," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.


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