IDEAS home Printed from
   My bibliography  Save this article

Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies


  • Constantin BRATIANU

    (Academy of Economic Studies, Bucharest)

  • Georgiana Victoria BALANESCU

    (Academy of Economic Studies, Bucharest)


The purpose of this paper is to demonstrate the increasing importance of defining vision, mission and corporate values by a successful company. These three entities may be formulated in separate statements, or they may be integrated in a single one. Regardless of their formulation, they have the purpose to communicate internally and externally the existential goal of the company and the core values of their integrated activities. The paper presents a comparative analysis of the way vision, mission and corporate values are formulated by the top 50 U. S. companies. A qualitative and quantitative research has been performed, based on a set of main characteristics these semantic entities have.

Suggested Citation

  • Constantin BRATIANU & Georgiana Victoria BALANESCU, 2008. "Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies," Management & Marketing, Economic Publishing House, vol. 3(3), Autumn.
  • Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Hodgson, Geoffrey M. & Knudsen, Thorbjorn, 2006. "Why we need a generalized Darwinism, and why generalized Darwinism is not enough," Journal of Economic Behavior & Organization, Elsevier, vol. 61(1), pages 1-19, September.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Constantin BRATIANU & ┼×tefan STANCIU, 2009. "An empirical research on the messages transmitted by the universities mottos," Management & Marketing, Economic Publishing House, vol. 4(2), Summer.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.