IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Vision, mission and corporate values. A comparative analysis of the top 50 U.S. companies

Listed author(s):
  • Constantin BRATIANU

    (Academy of Economic Studies, Bucharest)

  • Georgiana Victoria BALANESCU

    (Academy of Economic Studies, Bucharest)

The purpose of this paper is to demonstrate the increasing importance of defining vision, mission and corporate values by a successful company. These three entities may be formulated in separate statements, or they may be integrated in a single one. Regardless of their formulation, they have the purpose to communicate internally and externally the existential goal of the company and the core values of their integrated activities. The paper presents a comparative analysis of the way vision, mission and corporate values are formulated by the top 50 U. S. companies. A qualitative and quantitative research has been performed, based on a set of main characteristics these semantic entities have.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 3 (2008)
Issue (Month): 3 (Autumn)

in new window

Handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2
Contact details of provider:

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:3:y:2008:i:3:n:2. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.