Determinants of exporting channel integration: an interaction approach
The framework for channel integration in international market has steadily evolved over time since late 1980s in response to new theoretical and empirical developments. By providing a comprehensive review of channel integration studies, we present a conceptual framework with an attempt to assimilate the major, generalized forces influencing channel selection in international market. The conceptual framework is then being expanded by integrating factors from an „interaction approach” to account for the potential effect of channel relation variables on the channel integration decision making.
Volume (Year): 5 (2010)
Issue (Month): 1 (Spring)
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:5:y:2010:i:1:n:2. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)
If references are entirely missing, you can add them using this form.