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Entry strategy concepts, determinants and options of US firms into Romania

Author

Listed:
  • Andrew R. Thomas

    (College of Business Administration, Center for Organizational Development, The University of Akron, Akron, Ohio, USA)

Abstract

This article looks at entry strategy concepts and options, taking into account cultural and organizational parameters which influence success. Export, licensing and distribution, as well as joint ventures and facilities management are critically examined, from the point of view of the foreign companies intending to access Romanian market.

Suggested Citation

  • Andrew R. Thomas, 2007. "Entry strategy concepts, determinants and options of US firms into Romania," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
    • Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:1
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    File URL: http://www.managementmarketing.ro/pdf/articole/66.pdf
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    References listed on IDEAS

    as
    1. Paul Ellis, 2000. "Social Ties and Foreign Market Entry," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(3), pages 443-469, September.
    2. M Krishna Erramilli, 1991. "The Experience Factor in Foreign Market Entry Behavior of Service Firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 22(3), pages 479-501, September.
    3. James D Goodnow & James E Hansz, 1972. "Enviromental Determinants of Overseas Market Entry Strategies*," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 3(1), pages 33-50, March.
    4. Sanjeev Agarwal & Sridhar N Ramaswami, 1992. "Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internationalization Factors," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(1), pages 1-27, March.
    5. Keith D Brouthers & Lance Eliot Brouthers, 2001. "Explaining the National Cultural Distance Paradox," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 177-189, March.
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